In fact, according to people in the furniture industry, "import" of imported luxury furniture is not false, but in fact 70% to 80% of furniture is "made in China", and luxury furniture sells its brand added value.
Experts in the industry reminded that imported branded homes also have different levels and should not be worshipped blindly. Huang Weiye, president of the Shenzhen Furniture Industry Association, told reporters that there are two cases of imported furniture. First, the country of origin is China. Domestic furniture manufacturers follow the requirements of foreign brands. The furniture produced is first exported and then imported back; the second is the original The place of origin is abroad, but it also depends on the situation. Huang Weiye said that if the country of origin is Italy, France, etc., the process technology level and labor cost are high, and the price is reasonable, but if the origin is Thailand, Malaysia, or Eastern Europe, the process level is no less than that of the Chinese furniture industry. If the price of this type of furniture is too high, it will be unreasonable. Consumers should carefully identify it, and high prices may not necessarily buy good products.
"This is a way for international brands to reduce manufacturing costs. It also shows that the current domestic furniture production process and technical level can meet the requirements of foreign big brands, and there is no problem with product quality. Of course, if you go back and come back, there will definitely be a certain price difference here. "" Huang Weiye said.
According to a person in charge of a high-end store in Shenzhen who did not wish to be named, most of the raw materials produced by the processing companies are imported, but the furniture produced cannot be sold directly in the country, and can only be exported to Europe and the United States, and then through the distribution Merchants to domestic consumers. "Strictly speaking, at present most of the furniture of international brands is 'Made in China'." The person in charge said that foreign luxury brands have a long history, and some even exceed 100 years. The brand's popularity and reputation have made domestic furniture companies unmatched. .
The furniture sold is not produced domestically, perhaps in Vietnam or perhaps Indonesia. In short, few are produced in Europe and America.
In this regard, the reporter learned that as a world furniture manufacturing country, China is at the forefront of furniture production technology and product quality in the world, better than Vietnam and Indonesia. Therefore, even if imported furniture produced in these countries is not Delegates are of higher quality than domestically produced furniture, but they are free of domestic suspicions.
To spend a lot of money to buy domestic production is just going abroad for a round, and posting a piece of furniture with a foreign trademark price that has turned many times. It seems a bit ridiculous, but this has been the reality for a long time. Although foreign furniture is now experiencing some trust crisis, its position in consumers' minds is still unshakable. For domestic furniture, it still raises a common question about how to do a good job in brand management, no longer for foreign furniture. Do OEM wedding dress.
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