Since entering the new era, China’s hardware products have experienced rapid growth in export, with a clear comparative advantage; capital operations have been active, driving the sharing of resources among enterprises; the polarization of enterprises has brought about market rationality; and the increase in high-tech content has increased the market competitiveness of products—“ The domestic competition for internationalization and the international competition for domesticization will be the new characteristics of the development of China's hardware industry in the next few years, and will be embodied in the following six aspects.
1. The polarization of the business is further aggravated.
It is understood that the next few years will be the high-speed oscillation period of the hardware industry. The direct consequence of this high-speed shock is that the trend of polarization in the current hardware and kitchen brand camp will expand. It is expected that it will be able to survive in the market in the next few years. Hardware companies are definitely not so much now. But this high-speed oscillation in the hardware industry will bring huge opportunities. The result of the shock will make the market operation more rational.
2. The competition among sales channels has become increasingly fierce.
Due to oversupply of domestic hardware and kitchen products, increased quality pressure, and sales channels have become one of the key competition factors, the competition for channels among all parties has become increasingly fierce. On the one hand, kitchen power manufacturers have strengthened control over retail terminals and strive to reduce sales. In order to save sales costs and make sales channels more professional, the company’s sales model is developing in a direction that can simultaneously adapt to multiple markets. On the other hand, the development trend of the sales industry has made the status of large-scale home appliance chain stores rise continuously. Increased control capabilities, participation and elicited price competition previously dominated by manufacturers. Large retailers, with their broad market coverage, purchasing scale and cost advantages, will have increasingly greater control over production companies in terms of product pricing, payment and delivery. At the same time, the requirements of the international market for China's hardware products will gradually evolve and change. There will be higher requirements for the quality, packaging, and delivery deadlines of Chinese products, and even gradually extend to the production process and product development. Environmental protection, energy resources, and the human environment combine.
3. The capital operation in the industry is active and the cooperation between enterprises has been significantly strengthened.
In the global competitive environment, in order to obtain a favorable competitive position and enhance competitiveness, industrial capital is another theme of the industry operation. In 2004 Supor, Vantage has been listed, Hongbao is also actively working for the listing, Wanhe's capital market The operation will not stop due to the failure of the restructuring with Yuemeiya. From a capital perspective, the current main feature is that the expansion of capital is intensifying. From the perspective of competitive behavior, the cooperation of resource sharing among enterprises is increasing.
4. China's position as a global hardware manufacturing center is further stabilized.
With the acceleration of China’s integration into the global economic environment and the rapid rise of its economic strength, China has become the most dynamic economic region in the world. Luo Baihui, an expert in the mold industry, believes that China’s economic facilities are relatively mature, its industrial development is relatively mature, and its labor costs are low. With the comparative advantages of becoming a global hardware manufacturing center, the outward development of hardware manufacturing industry has obvious features.
5. Market competition will shift from price-based to high-quality, high-tech products.
With the deepening of competition, the profit space in all stages of the hardware industry chain is being compressed, and the space for price reduction is decreasing. More and more companies are realizing that they cannot establish core competitiveness by price competition alone, and are not the direction of long-term development. Exploring new development paths. Many hardware companies have increased their investment in technology, developed new products with high technological content, made product differentiation as a lasting measure for corporate development, sought new market demand, and established new economic growth points. (Into small household appliances and other similar industries) to achieve the sustainable development of the company.
6. The integration of domestic and foreign companies is further accelerated.
In order to increase its own strength and expand the international market faster, domestic hardware companies will accelerate the integration with foreign companies through various means to improve product quality and increase competitiveness. While continuing to expand markets in the United States, Japan and other traditional countries, Southeast Asia , Middle East, Russia, Europe, Africa, etc. will also fully bloom. It is understood that China's hardware industry will continue the momentum of structural adjustment, there are some bright spots. Hardware companies will become increasingly polarized, some companies will not adapt to market competition will pass Different channels exit the market competition, and hardware giants will gradually surface.