Promoting Widespread Development of IoT Service Industry through Market Innovation

In recent years, with the advancement of network technology, the Internet of Things has gradually developed. The so-called Internet of Things (IoT) is to realize a fully interconnected network of people, people, things, and things through information sensing devices and in accordance with the agreed protocols. The Internet of Things is known as the third information revolution following the computer and the Internet. From the perspective of industry, the Internet of Things mainly consists of four parts: the basic technology research and development of the Internet of Things, the Internet of Things manufacturing industry, the Internet of Things service industry and the Internet of Things customers. Among them, the Internet of Things service industry is a new business model that integrates management theory, high technology, and innovation models. It uses the Internet of Things technology to realize the integrated services of “management, control, and management” that are efficient, energy-efficient, safe, and environmentally friendly. This is an important part of the modern service industry. At present, to promote the healthy development of the Internet of Things service industry, we must give full play to the role of market innovation.

The Internet of Things (IoT) service industry faces good development opportunities. The development of Internet technology, especially the Internet of Things technology, has strongly promoted the development of the Internet of Things service industry. In recent years, IoT technology has continued to develop rapidly, and the demonstration projects for IoT applications have gradually expanded into more and more areas. The basic technologies related to IoT, such as radio frequency identification technology, electronic tag production solutions, and the latest technologies for reader development, The precise control technology of middleware and sensor network technology are becoming more and more mature. It can be said that with the wide application of information collection technology, computer technology, the Internet, and mobile communication networks, the time for large-scale development of the Internet of Things and related industries is maturing. How can we make IoT related technologies generate huge economic and social benefits in a wider range? This requires the use of market mechanisms to use and promote these new technologies to achieve organic integration with Other industry developments; to strengthen the research and development of the industry's Internet of Things technology solution and the construction of public service platforms; to use application technology as a support for innovation, and strive to create customer needs. These factors are necessary to promote the development of the Internet of Things service industry.

The development of the Internet of Things service industry is conducive to accelerating the transformation of economic development. The Internet of Things is a product of the integration of technological innovation and emerging industries. It is the strategic commanding heights for economic development and technological innovation during the post-international financial crisis period. It has been officially listed as a strategic emerging industry with a focus on national development. Accelerating the transformation of economic development methods and promoting sound and rapid economic development cannot be separated from scientific and technological progress and independent innovation. It depends on the improvement of relevant systems and the improvement of the quality of workers. Accelerating the development of strategic emerging industries such as the Internet of Things service industry will help promote the transformation of economic development patterns and enhance the internal driving force for China's economic development.

China has the first-mover advantage in the development of standards for Internet of things. China and Germany, the United States, and South Korea are the four sponsoring countries and leading countries in the formulation of international standards for Internet of Things, and have an important say in the formulation of international standards. This will effectively change China's backward situation in the computer and Internet two information revolutions. At present, China's Internet of Things standard system has formed a preliminary framework, and a number of standard proposals submitted to the International Organization for Standardization have been adopted. At the same time, the research on the basic standard system of IoT carried out for the country's major strategic and social application needs has also reached the international advanced level. It can be said that China's Internet of Things service industry has the advantage of being the first to develop rapidly.

Developing the Internet of Things Service Industry Urgently Urges Acceleration of Market Innovation The market demand for the Internet of Things service industry is very wide. The Internet of Things service industry covers intelligent transportation, environmental protection, government work, public safety, process monitoring, commodity circulation, information collection, food monitoring, safe households, water system monitoring, and elderly care. It has a wide range of social needs and is the country's economy. Develop new growth points. The development of the Internet of Things (IoT) service industry is urgently required to accelerate the pace of market innovation and continue to meet the growing market demand. In general, market innovation includes market area innovation, marketing method innovation, and marketing concept innovation. To promote market innovation in the Internet of Things service industry, we can start with and focus on the following aspects.

Create market demand. The Internet of Things is a kind of integrated application-oriented new technology. Currently, it is in a period of technological breakthrough. It urgently needs to use the market mechanism for application and promotion. However, for most people, the Internet of Things is still a new thing. People don’t know much about the content, function of the Internet of Things and how it will change their lives. In this situation, it is very difficult for people to have a strong demand for the Internet of Things, which greatly hinders the development of the Internet of Things service industry. To effectively change this situation, on the one hand, it is necessary to adopt methods that people can easily understand, accept, and participate in, such as exhibition education, training education, experimental education, etc., and vigorously popularize the basic knowledge of Internet of Things to let people understand the Internet of Things and accept Internet of Things services; On the other hand, we should properly explore customer needs, we must not only tap the customer's product needs, service needs, experience needs, relationship needs and success needs, but also pay attention to the needs of the Internet of things, through the market to pass the customer-related needs to the basics of the Internet of things Technology development, Internet of Things manufacturing and other links.

Innovative business model. Only by investing in the investment and financing model and business operation model of the Internet of Things project can the IoT application unit solve the practical problems faced by the Internet of Things and make the Internet of Things technology fully applied and popularized. Only in this way can the Internet of Things-related enterprises obtain profits and provide the public with Better products and services. To this end, it is necessary to actively explore and establish a multi-participation, mutual benefit, and win-win investment and financing model and business operation model, so as to achieve a win-win situation for the Internet of Things application unit and related departments. This multi-win-win business model is to make every effort to participate in all aspects of the construction of the Internet of things to benefit from it, and obtain corresponding commercial returns. At the same time, it should be noted that in the different stages of the development of the Internet of Things service industry, different business models should be created according to specific conditions.

Cultivate market players. At present, related companies in the Internet of Things (IoT) industry chain are the mainstay of the design, innovation and service of the Internet of Things. In the face of the new situation, we must adopt effective methods to cultivate market players, promote relevant enterprises to develop in the direction of integration, agglomeration and clustering, and continue to develop and expand the Internet of Things service industry. The first is to conduct in-depth studies on effective mechanisms for promoting the development of enterprise integration, organize relevant enterprises, increase their sensitivity to domestic and foreign market competition, and enable them to steadily occupy and gradually increase market share. The second is an in-depth study of effective methods for corporate agglomeration and industrial agglomeration. Corporate agglomeration can better leverage scale effects by sharing infrastructure, public services and products; while industrial agglomeration can accelerate innovation while gaining competitive advantage. Third, it is an in-depth study of effective ways to promote enterprises to cluster development. The development of the Internet of Things (IoT) industry cluster will help reduce costs, stimulate innovation, and increase efficiency, thus enhancing regional competitiveness and forming cluster competitiveness.

Optimize the market environment. Creating a good market environment is crucial to promoting the fast, healthy and sustainable development of the Internet of Things service industry. To this end, relevant laws and regulations should be formulated and improved as soon as possible to provide legal protection for the development of the Internet of things service industry; to make overall planning for the development of the Internet of Things and to guide the orderly development of enterprises; to promptly introduce investment and financing policies and measures to support the development of the Internet of Things service industry. Guide social funds into the Internet of Things service industry; provide policy support to key enterprises, encourage companies to increase their R&D efforts on key technologies, form core patented products, and reduce patent costs; promote the use of IoT technologies, standards, application demonstrations, etc. Work; etc.

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