2011 IOT Communication Industry Development Keywords Innovation

On the Spring Festival back home, the cousin who just went to college often came to our home. The main thing is to play my crazy mobile phone with my smart phone: download songs, play games, go to the app store and download various applet experiences... I laugh. Say to him: "You are good now. The mobile phone is just a treasure chest. When I was in school, my cell phone was sending text messages besides calling and my eyes were tired when I looked at the screen for a long time." The little cousin smiled and said: "You innovate in this industry. The ability to be very strong, in just a few years to work out so many new stuff!"

Indeed, China's telecommunications industry has carried out many business innovations in recent years and achieved satisfactory results. Now, at home, we can watch iTV's rich television programs, and on the way to work, we can relax browsing mobile phones or use mobile Internet to pass the time. Before we go to bed, we can use cell phones to download a few good songs to sleep, Internet of Things, and cloud computing. Innovative applications also accelerate the informatization process in all sectors of society. As the country further supports and implements emerging industries, the Internet of Things, cloud computing, LTE, and mobile Internet will gain great room for development, and innovation will continue to deepen.

At present, the growth of China's telecommunications industry has entered a bottleneck period, and sustainable development must rely on innovation. In recent years, China’s telecom industry’s non-voice service revenue has grown rapidly year by year, indicating to a certain extent that China’s telecom industry is moving away from the traditional voice-led growth phase, especially in the overall tariff decline channel of communications services, through innovative services and Services to meet the needs of users for more value-added, and create new growth space may change the gradual decline in the telecommunications industry's growth trend. At present, with the completion of the large-scale construction of 3G networks, the optimization of network concentration is getting better and better. The network infrastructure for the large-scale promotion of 3G services will be basically ready, laying the groundwork for the telecommunication industry to enter the stage of 3G mobile communications dominated by data services. The foundation, the innovation of the telecommunication industry drives the formation of the material basis of the growth phase. With the development of smart phones, application stores, and mobile Internet, the industry environment for the innovation of the telecommunications industry will surely mature, and the tremendous enrichment of terminals and applications will be an important supporting condition for the telecommunications industry to enter the dominant development stage of innovation. From the perspective of triple-play convergence and IoT development, broadband operators and broadband applications will receive more attention from the three major operators. Corresponding converged innovation and IoT innovation services will bring more innovations to operators. With the development opportunities, coupled with the cooperation of innovative products such as new home appliances and tablet computers, the layout of the development of telecommunications industry has been outlined.

Business innovation and business model innovation have become the focus of current innovation in the telecommunications industry. In the past two to three decades, telecommunications have basically taken the path of technological innovation. The rapid development of switching technologies and optical fiber technologies at the equipment provider level has promoted the growth of operators’ business capabilities and promoted the high prosperity of voice services. At present, the telecommunications industry has gradually entered the 3G data service stage from the voice service stage. The convergence of telecommunications, media, and entertainment has become a major trend. The convergence technology level of the triple play of telecommunications networks, the Internet, and the radio and television networks has been realized. Innovations in business models occupy a more important position. As the convergence trend advances, the third-party access (value-added services) industry also develops rapidly. The competition among enterprises has evolved into competition among the industrial chains. Operators must adopt a broad cooperative attitude and construct new business models. In order to maintain and enhance their core competitiveness. The success of Apple’s APP Store has attracted operators and Internet providers to follow suit. One of the reasons is that they have innovated in the business model, built a platform to bring together developers to enrich content applications, and provide users with a wealth of Sticky value-added services. A few years ago, IBM made a CEO survey. In the main areas where the three CEOs of operations, products, and business models (business models) are concerned, business model innovation has risen to the top. Experts pointed out that in the next few years, the most important value orientation of the entire telecommunications industry is the transformation of the business model, or the innovation of the business model. Whoever takes the lead in the business model will take a few steps in the development.

In recent years, the telecommunications industry has been trying to innovate in business models, and has achieved some successes, such as CRBT, Number Knows, and so on. The telecom industry has made fundamental changes in many industries relying on its own business model innovation. The simplest example is that a song of a mobile terminal downloads 10 million times a year and the revenue is about 20 million yuan. Traditional records cannot be sold to this number. The resulting change is the distribution system of the entire music industry. Gradually declined, became a value-added telecommunications service. Another example is mobile payments. If mobile payments are developed to a certain extent in the future, it may be necessary to question the existence of bank branches. These examples illustrate that the basis for successful business model innovation for operators is their core strengths, which include a large customer base, a well-established user database, and a complete payment channel. Operators must make full use of these advantages.

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