Original, survive? The truth of a design world has been hit by a heavy question mark in the Chinese furniture industry that plagiarizes and imitates the wind. The temptation of a lower-cost “cottage†has made many large-scale furniture companies unable to stop, and it has made it increasingly difficult for consumers to find a happy design for their personality in the home store with high product consistency and similarity.
Everything seems to be an inevitable accident. Pursuing individuality, beauty, and cost-effective consumer demand, the independent furniture design, quietly and reluctantly continue to breed sprouts, even nowadays, it is still a very young and very young group.
There is no big factory to rely on, no professional background, but this does not seem to be a problem. The original craftsmen of furniture design are using their own living wisdom to set up the door of Hangzhou as a dream, settle, root, and shop, looking for the door of innovative furniture design and consumption.
Thinking about the "life information" in furniture without following the depth of the market
In the Hangzhou design world, Sun Yun is a cross-border person who loves to play. From architecture to interior, from furniture to clothing, using the interoperable language of design, Sun Yun is very "squatting", but it is easy to get used to.
In 2010, Sun Yun came to the Frankfurt Furniture Fair with his own “Fellowship†series of furniture, which was designed and created. The "Fellowship" from China made the foreign media shocked and praised the "most popular furniture works" of the exhibition.
What is a "fighting fellowship"? Sun Yun’s monologue is: “Follow your life with you.†Such a strong emotional interpretation of Sun Yun’s unique thinking on furniture design, “creating the possibility of a relationship between peopleâ€, Furniture is the "media" that generates interaction and conveys life information.
Perhaps because of this, when others are desperately trying to "what the market wants", how to put carvings on the furniture handles, and what materials to make the products look more glamorous, Sun Yun only wants to use the most succinct design, to create can be impressed The inner furniture of the person. "But the market for independent consumption design in China will be at least 5-10 years old." Therefore, Sun Yun does not intend to commercialize the "Fellowship" series of furniture for the time being, but always in the form of works of art. “Experimental†sales in the art store of the Ullens Art Center in Beijing, the pioneering institution of Chinese contemporary art. From the current point of view, such positioning and sales model still has a market, eye-catching fashion designers, art collectors and entertainment artists, will still be very willing to spend tens of thousands or even hundreds of thousands to buy Sun Yun's limited edition furniture works.
"If you follow the market blindly, you can only be beaten." Sun Yun feels that a truly successful independent design must be able to create and lead the market in the future. Jobs and Apple are the best examples.
Only do basic play network platform to promote the "wood" concept
The “Muzhi Workshop†independent design studio, which started in 2010, has not provided a large number of furniture products so far, totaling less than 20 pieces, but this does not hinder its reputation on the Internet. Noise, as well as a variety of media attention to it.
On Weibo, I like to introduce the concept of “wood†furniture and promote the grassroots account of wood culture. In a short period of time, the number of fans has exceeded 100,000, and there are tens of thousands of brand followers on Douban.
"The Internet era has given young starters like me the opportunity to get involved in the furniture industry." Although the team currently has only three people, the studio can still only rent in the houses of Xiaohe Mountain in Hangzhou, but in 1982, Tsinghua University Zhao Lei, a graduate of the University of Architecture, has an unusually clear judgment on the survival path of the “Muzhi Workshopâ€.
Use Weibo, Douban, Taobao shop and other open and free online platforms to convey your unique design concept of simple, environmentally friendly, non-wasteful, and functional-oriented wood furniture, and cultivate and gather potential independent design consumers.
Facts have proved that only furniture design ideas, cooperation with large factories, production without physical sales, and low-cost survival mode based on network operations have been very successful in the early days of “Muzhi Workshopâ€. The “Muzhi Workshop†Taobao store opened in July 2011 has achieved profitability in less than one year. “Now every month, we can sell dozens of pieces of furniture on Taobao, enough to support the overhead of the entire studio.â€
Everything is on the track smoothly, but Zhao Lei is not happy with this. Instead, he emphasizes the product design positioning of the studio: "'Muzhi Workshop' only does not have too much sense of style, pay attention to simple and natural wooden furniture, simply Say, just do the 'basic section'."
In Zhao Lei's view, whether from a commercial point of view or from personal preference, the "basic" wooden furniture is easier for more people to accept, and it is easier to match and integrate into life, giving a natural, relaxing home. This is the type of popular furniture product that is currently the most missing in the furniture market.
Please come to the door to sell coffee and tea in the warmth of the "living room"
Also in 2010, another young man, Gugu, born in 1982, also turned from interior design to the creation of furniture design, and was out of control.
On Saturday, the “Vatican Living Room†Hangzhou store “settled down†in an old warehouse in Xiaoheshan, Hangzhou. Coffee, tea, Western food, barbecue, the entire opening scene is more like a "hot party" to call friends and friends to come to visit.
Everything seems to be an inevitable accident. Pursuing individuality, beauty, and cost-effective consumer demand, the independent furniture design, quietly and reluctantly continue to breed sprouts, even nowadays, it is still a very young and very young group.
There is no big factory to rely on, no professional background, but this does not seem to be a problem. The original craftsmen of furniture design are using their own living wisdom to set up the door of Hangzhou as a dream, settle, root, and shop, looking for the door of innovative furniture design and consumption.
Thinking about the "life information" in furniture without following the depth of the market
In the Hangzhou design world, Sun Yun is a cross-border person who loves to play. From architecture to interior, from furniture to clothing, using the interoperable language of design, Sun Yun is very "squatting", but it is easy to get used to.
In 2010, Sun Yun came to the Frankfurt Furniture Fair with his own “Fellowship†series of furniture, which was designed and created. The "Fellowship" from China made the foreign media shocked and praised the "most popular furniture works" of the exhibition.
What is a "fighting fellowship"? Sun Yun’s monologue is: “Follow your life with you.†Such a strong emotional interpretation of Sun Yun’s unique thinking on furniture design, “creating the possibility of a relationship between peopleâ€, Furniture is the "media" that generates interaction and conveys life information.
Perhaps because of this, when others are desperately trying to "what the market wants", how to put carvings on the furniture handles, and what materials to make the products look more glamorous, Sun Yun only wants to use the most succinct design, to create can be impressed The inner furniture of the person. "But the market for independent consumption design in China will be at least 5-10 years old." Therefore, Sun Yun does not intend to commercialize the "Fellowship" series of furniture for the time being, but always in the form of works of art. “Experimental†sales in the art store of the Ullens Art Center in Beijing, the pioneering institution of Chinese contemporary art. From the current point of view, such positioning and sales model still has a market, eye-catching fashion designers, art collectors and entertainment artists, will still be very willing to spend tens of thousands or even hundreds of thousands to buy Sun Yun's limited edition furniture works.
"If you follow the market blindly, you can only be beaten." Sun Yun feels that a truly successful independent design must be able to create and lead the market in the future. Jobs and Apple are the best examples.
Only do basic play network platform to promote the "wood" concept
The “Muzhi Workshop†independent design studio, which started in 2010, has not provided a large number of furniture products so far, totaling less than 20 pieces, but this does not hinder its reputation on the Internet. Noise, as well as a variety of media attention to it.
On Weibo, I like to introduce the concept of “wood†furniture and promote the grassroots account of wood culture. In a short period of time, the number of fans has exceeded 100,000, and there are tens of thousands of brand followers on Douban.
"The Internet era has given young starters like me the opportunity to get involved in the furniture industry." Although the team currently has only three people, the studio can still only rent in the houses of Xiaohe Mountain in Hangzhou, but in 1982, Tsinghua University Zhao Lei, a graduate of the University of Architecture, has an unusually clear judgment on the survival path of the “Muzhi Workshopâ€.
Use Weibo, Douban, Taobao shop and other open and free online platforms to convey your unique design concept of simple, environmentally friendly, non-wasteful, and functional-oriented wood furniture, and cultivate and gather potential independent design consumers.
Facts have proved that only furniture design ideas, cooperation with large factories, production without physical sales, and low-cost survival mode based on network operations have been very successful in the early days of “Muzhi Workshopâ€. The “Muzhi Workshop†Taobao store opened in July 2011 has achieved profitability in less than one year. “Now every month, we can sell dozens of pieces of furniture on Taobao, enough to support the overhead of the entire studio.â€
Everything is on the track smoothly, but Zhao Lei is not happy with this. Instead, he emphasizes the product design positioning of the studio: "'Muzhi Workshop' only does not have too much sense of style, pay attention to simple and natural wooden furniture, simply Say, just do the 'basic section'."
In Zhao Lei's view, whether from a commercial point of view or from personal preference, the "basic" wooden furniture is easier for more people to accept, and it is easier to match and integrate into life, giving a natural, relaxing home. This is the type of popular furniture product that is currently the most missing in the furniture market.
Please come to the door to sell coffee and tea in the warmth of the "living room"
Also in 2010, another young man, Gugu, born in 1982, also turned from interior design to the creation of furniture design, and was out of control.
On Saturday, the “Vatican Living Room†Hangzhou store “settled down†in an old warehouse in Xiaoheshan, Hangzhou. Coffee, tea, Western food, barbecue, the entire opening scene is more like a "hot party" to call friends and friends to come to visit.
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