The Spanish color glaze industry is famous for its "innovation, quality, and service" and has led the world trend. Their successful experience and development trends have important reference value for the growing Chinese ceramic color glaze industry; and their high-quality products and services may also become the object of cooperation of ceramic production enterprises in China. The reporters conducted in-depth analysis of their development status and trends, hoping to build the best information platform for domestic companies focusing on the development of the Spanish color glaze industry.
In spite of the difficulties, but with confidence, Bárbara Breva, the representative of ANFFECC, introduced the current development status of the Spanish color glaze industry, saying, “The Spanish color glaze exports in 2009 were affected by the financial crisis at home and abroad. Although maintaining a stable trend, domestic sales have been greatly reduced, while the domestic market is the main market for the Spanish color glaze industry, which provides space for the development and growth of the Spanish color glaze industry.†Therefore, Spain is affected by the slow economic recovery. Whether the glaze industry can return to the level of production of previous years, Bárbara Breva expressed concern. But she also stressed that "all Spanish color glaze companies will work hard to get rid of the crisis by reducing costs and increasing sales. Spanish color glaze companies will usher in a new life with the recovery of the Spanish ceramics industry in the near future."
Spain was once the second largest ceramic producer in the world after China. In 2006, the ceramic tile production reached 609 million square meters. Influenced by the global economic financial crisis, tile production began to shrink year by year in 2007. It was reduced to 324 million square meters in 2009, and it has dropped out of the top five countries in the world in tile production, ranking sixth in the world. Although it is relatively complicated and slow to make up for the serious impact the world economic downturn has had on the Spanish ceramics industry in the past two years, the data provided by the Spanish Ceramic Manufacturers Association (ASCER) confirms that the Spanish ceramics industry has started in 2010. Recovery, and ushered in the first glimmer of sunshine after the winter.
Export-driven recovery exports are the drivers of the recovery of the Spanish ceramics industry. The third quarter of 2010 saw an increase of 6.1% for the first time compared to the same period in 2009. In January-September 2010, Spain's ceramic tile exports increased by 1.9% from the same period of 2009 to 1.317 billion euros, and the export volume of ceramic tiles increased by 1.7% compared with the same period of 2009. The average selling price of tiles increased by 0.2% compared to the same period of last year, reaching 7.08 euros/square meter. The recovery of Spanish ceramic exports was most noticeable in June 2010, which represented an increase of 10.5% compared with the same period in 2009.
As the main export market for Spanish ceramics, although the EU is still in a downturn, ASCER remains optimistic about the recovery of major European countries. Russia is the country with the fastest growth in Spanish ceramic exports in the first nine months of this year, an increase of 32%. The markets in the Middle East, North Africa and Eastern Europe have also gradually recovered. Although the recovery of the Spanish domestic market is still relatively slow compared with the export market, it is estimated that the Spanish ceramics industry will experience double-digit growth in 2010, and the Spanish ceramics industry will quickly emerge from the winter.
Active preparations for overseas exhibitions For the Spanish ceramics industry, exports are the only way to withstand the crisis. Spanish companies actively participate in domestic and international exhibitions to promote export growth. Several Spanish manufacturers have expanded their display area at the Tiles and Sanitary Show in Valencia, Spain to show the best results. In addition to participating in the Valencia Tile & Sanitary Show, ASCER also organizes companies to actively participate in overseas exhibitions, such as LAS VEGAS, MOSBUILD (Russia), NEOCON and AIA (USA), CERAMICS CHINA (China) and EXPO BUILD CHINA (China), etc. Meet buyers from all over the world with a larger display area.
It is optimistic that the Chinese market has experienced the financial crisis and made the Spanish color glaze industry more aware of the importance of international cooperation. Export is not only the driving force for the recovery of the Spanish ceramic industry, but also the driving force behind the dilemma of the colored glaze industry. China is the world’s number one producer, and its output and exports rank first in the world. China's ceramic industry suffered less impact in this financial crisis and the market performance remained stable. This is undoubtedly a huge temptation for the Spanish color glaze industry that urgently needs to expand exports. In the fast-growing Chinese ceramics industry, it is also necessary to introduce advanced color enamels, design elements and Other elements to upgrade. The cooperation between the two parties has a good foundation and unlimited possibilities.
Currently, the top 10 exporters of Spanish color glaze exports include: Italy, Egypt, Germany, Morocco, Algeria, Turkey, Portugal, Russia, Poland, and Iran. The rapid development of antique bricks in China has huge demand for advanced color glazes, but it has not received the attention of Spanish color glaze companies. Until now, Spanish color glaze has a high reputation and its actual market share in China is very low. . This phenomenon has now attracted the attention of the Spanish color glaze industry.
In fact, professionals in Spain have also noticed the above problems. Bárbara Breva said: “I think there are many opportunities for cooperation. Although the Chinese market itself also produces large quantities of frit, some Spanish companies have already produced and sold in China. We at least Seven member companies have already started their business in China and gradually adapted to a large market like China.â€
It is understood that TORRECID and ESMALGALSS-ITACA, the well-known Spanish color enamel suppliers, rushed to the Chinese market in 2002 and 2006 respectively, and established factories in East China to serve Chinese ceramic companies. According to DAVID IBANEZ, general manager of ESMALGALSS-ITACA, ESMALGALSS-ITACA has already carried out very good cooperation with some major ceramic manufacturers in the Chinese market. From Guangdong to Shandong, the cooperation has gradually expanded, and they have gained a deeper understanding of each other. He said: “China has the largest ceramic tile market in the world, the largest ceramic tile producer in the world, and the largest exporter of ceramic tiles in the world. Based on these data analysis, China is a very attractive market. With more in-depth market access, we can discover that the Chinese market is mainly producing low-end ceramic tile, and also producing some mid-to-high-end products to suit market demand, but in recent years we have found that those low-end product manufacturers are trying to produce more. High-quality tiles make it a more profitable product on the market and gradually reduce the gap with high-end products. They even try to develop their own brands to meet the higher standards of market demand."
In spite of the difficulties, but with confidence, Bárbara Breva, the representative of ANFFECC, introduced the current development status of the Spanish color glaze industry, saying, “The Spanish color glaze exports in 2009 were affected by the financial crisis at home and abroad. Although maintaining a stable trend, domestic sales have been greatly reduced, while the domestic market is the main market for the Spanish color glaze industry, which provides space for the development and growth of the Spanish color glaze industry.†Therefore, Spain is affected by the slow economic recovery. Whether the glaze industry can return to the level of production of previous years, Bárbara Breva expressed concern. But she also stressed that "all Spanish color glaze companies will work hard to get rid of the crisis by reducing costs and increasing sales. Spanish color glaze companies will usher in a new life with the recovery of the Spanish ceramics industry in the near future."
Spain was once the second largest ceramic producer in the world after China. In 2006, the ceramic tile production reached 609 million square meters. Influenced by the global economic financial crisis, tile production began to shrink year by year in 2007. It was reduced to 324 million square meters in 2009, and it has dropped out of the top five countries in the world in tile production, ranking sixth in the world. Although it is relatively complicated and slow to make up for the serious impact the world economic downturn has had on the Spanish ceramics industry in the past two years, the data provided by the Spanish Ceramic Manufacturers Association (ASCER) confirms that the Spanish ceramics industry has started in 2010. Recovery, and ushered in the first glimmer of sunshine after the winter.
Export-driven recovery exports are the drivers of the recovery of the Spanish ceramics industry. The third quarter of 2010 saw an increase of 6.1% for the first time compared to the same period in 2009. In January-September 2010, Spain's ceramic tile exports increased by 1.9% from the same period of 2009 to 1.317 billion euros, and the export volume of ceramic tiles increased by 1.7% compared with the same period of 2009. The average selling price of tiles increased by 0.2% compared to the same period of last year, reaching 7.08 euros/square meter. The recovery of Spanish ceramic exports was most noticeable in June 2010, which represented an increase of 10.5% compared with the same period in 2009.
As the main export market for Spanish ceramics, although the EU is still in a downturn, ASCER remains optimistic about the recovery of major European countries. Russia is the country with the fastest growth in Spanish ceramic exports in the first nine months of this year, an increase of 32%. The markets in the Middle East, North Africa and Eastern Europe have also gradually recovered. Although the recovery of the Spanish domestic market is still relatively slow compared with the export market, it is estimated that the Spanish ceramics industry will experience double-digit growth in 2010, and the Spanish ceramics industry will quickly emerge from the winter.
Active preparations for overseas exhibitions For the Spanish ceramics industry, exports are the only way to withstand the crisis. Spanish companies actively participate in domestic and international exhibitions to promote export growth. Several Spanish manufacturers have expanded their display area at the Tiles and Sanitary Show in Valencia, Spain to show the best results. In addition to participating in the Valencia Tile & Sanitary Show, ASCER also organizes companies to actively participate in overseas exhibitions, such as LAS VEGAS, MOSBUILD (Russia), NEOCON and AIA (USA), CERAMICS CHINA (China) and EXPO BUILD CHINA (China), etc. Meet buyers from all over the world with a larger display area.
It is optimistic that the Chinese market has experienced the financial crisis and made the Spanish color glaze industry more aware of the importance of international cooperation. Export is not only the driving force for the recovery of the Spanish ceramic industry, but also the driving force behind the dilemma of the colored glaze industry. China is the world’s number one producer, and its output and exports rank first in the world. China's ceramic industry suffered less impact in this financial crisis and the market performance remained stable. This is undoubtedly a huge temptation for the Spanish color glaze industry that urgently needs to expand exports. In the fast-growing Chinese ceramics industry, it is also necessary to introduce advanced color enamels, design elements and Other elements to upgrade. The cooperation between the two parties has a good foundation and unlimited possibilities.
Currently, the top 10 exporters of Spanish color glaze exports include: Italy, Egypt, Germany, Morocco, Algeria, Turkey, Portugal, Russia, Poland, and Iran. The rapid development of antique bricks in China has huge demand for advanced color glazes, but it has not received the attention of Spanish color glaze companies. Until now, Spanish color glaze has a high reputation and its actual market share in China is very low. . This phenomenon has now attracted the attention of the Spanish color glaze industry.
In fact, professionals in Spain have also noticed the above problems. Bárbara Breva said: “I think there are many opportunities for cooperation. Although the Chinese market itself also produces large quantities of frit, some Spanish companies have already produced and sold in China. We at least Seven member companies have already started their business in China and gradually adapted to a large market like China.â€
It is understood that TORRECID and ESMALGALSS-ITACA, the well-known Spanish color enamel suppliers, rushed to the Chinese market in 2002 and 2006 respectively, and established factories in East China to serve Chinese ceramic companies. According to DAVID IBANEZ, general manager of ESMALGALSS-ITACA, ESMALGALSS-ITACA has already carried out very good cooperation with some major ceramic manufacturers in the Chinese market. From Guangdong to Shandong, the cooperation has gradually expanded, and they have gained a deeper understanding of each other. He said: “China has the largest ceramic tile market in the world, the largest ceramic tile producer in the world, and the largest exporter of ceramic tiles in the world. Based on these data analysis, China is a very attractive market. With more in-depth market access, we can discover that the Chinese market is mainly producing low-end ceramic tile, and also producing some mid-to-high-end products to suit market demand, but in recent years we have found that those low-end product manufacturers are trying to produce more. High-quality tiles make it a more profitable product on the market and gradually reduce the gap with high-end products. They even try to develop their own brands to meet the higher standards of market demand."
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