The ultimate goal of every successful company is to build a century-old brand. But in the process of brand building, it is not an easy task: the first and fundamental thing for enterprises to achieve economic benefits is to bring their products to the market, let customers know and accept, and have a loyal customer base, and Constantly consolidate and expand consumer groups through marketing. It is necessary to establish a good reputation and considerable market share in the society, and continuously improve brand awareness and economic benefits of the company.
Based on this, since the establishment of Shandong Zibo Shengda Entrepreneurship Co., Ltd., in line with the quality of the internal quality, the establishment of the image, and the business philosophy of brand building, the profit of output value has doubled every year, and the customer base has been continuously expanded. three years become the country's wood doors 30 companies.
The achievement of these achievements and Shengda are guided by the modern market management concept, combined with their own reality, efficient and pragmatic corporate culture is inseparable. In the process of building a brand, Shengda Wooden Door adheres to the principle of “vertical and vertical, horizontal to sideâ€, and from low to high, the company’s business philosophy is infiltrated from all angles of the enterprise.
Training a stable team
As is known to all, the wooden door industry as a semi-mechanical and semi-manual operation industry, its workers, and even some grassroots managers are generally low in cultural literacy, their brand awareness is relatively weak, and their ideological understanding is not deep.
In view of this, Shengda Company strengthens internal production management, upgrades equipment grades, improves equipment performance, strictly controls the quality of raw materials, institutionalizes brand awareness training, often organizes employee training, and deeply engraves brand awareness and corporate culture. In the hearts of every employee. This not only improves the quality of the staff, enhances the cohesiveness of the team, improves the execution of the team, and stabilizes the workforce. It has overcome the shortcomings of frequent talent flow, created conditions for the company's sustained and stable development, and laid a good foundation for the stability and continuous improvement of product quality.
Improve business literacy
In modern marketing, a good brand, in addition to requiring the product itself to have excellent quality assurance, also requires quality after-sales service. If you want your product to have a large and loyal customer base, good after-sales service is essential, which is also an important indicator to measure the maturity of a corporate culture.
Whether a company's services are qualified or not can not be done by a certain department or a small number of people, and it requires the cooperation of relevant departments to complete. Therefore, when training the middle and senior management personnel, the company encourages them to combine the actual problems and possible problems in the operation of the enterprise with their own knowledge through the preparation of essays, mutual questions, and oral replies. Used, received good results. This not only enhances communication between departments and colleagues, but also solves practical problems. The company also regularly hires Taiwan Jianfeng Enterprise Management Consulting Co., Ltd. and other professional consulting organizations to train business backbones and team leaders and above on brand building, marketing, production efficiency improvement, etc., which not only improves business quality, but also improves various departments. Employees have a common understanding of brand building and market services. The company has implemented the above training contents one by one, and solved the practical problems in the market, production and after-sales, so that the company is closely linked in terms of internal management, product quality, market sales, customer service, etc. Service, really let customers buy at ease, use comfortable, and won a good reputation.
Scientific management, quantitative services
Brand building is a tangible job. It is the key to seeking truth and being pragmatic and hardworking. Scientific management and programmatic management are also essential. The company has successfully passed the ISO series management system certification, CTC certification and AAA certification, and in order to make the service work to a new level, this year will improve the dealer's business sense and service awareness, and how the company cooperates with the dealers. The service of the end customer was put in the first place in the quality management and management work, and the "Dealer Handbook" and "Customer Service Manual" were printed and distributed to all departments and dealers of the company. The "Manual" is based on the industry "engineering product quality, after-sales service double commitment integrity declaration". It stipulates the services and specifications of the company to distributors and distributors to end customers.
Create an advanced talent team
Facts have proved that Shengda’s early efforts were not in vain, and the successful handover of a number of representative large and medium-sized projects was a powerful testimony. It was selected by a national key project earlier this year. In the face of achievements, the company still faces the market with a calm mind, faces customers with a modest attitude, and meets new challenges with the idea of ​​advancing with the times.
While strengthening brand awareness, Shengda Company also actively cultivates and strives to build a management team with pioneering spirit and forward-thinking thinking. Before the Beijing Olympics, the leadership began to actively formulate various programs to cope with the arrival of the post-Olympic economic era. At this time, the US subprime mortgage economic crisis began to emerge, and they judged the situation to "prepare and prevent problems before they occur." The mind is ready to do all aspects of the work. When the crisis came, the company started the plan in time, grasped the market dynamics, controlled the production cost, reduced the resource consumption, eliminated the waste, made the distributors better, and benefited the consumers; adjusted the distribution policy in a timely manner. At the same time, product quality, service level, and employee performance wages cannot be reduced. A series of scientific decisions and proper disposal measures ensure the stability of the customer base and stabilize the position in the face of severe economic forms.
At present, Shengda clearly recognizes that if enterprises want to go up to a higher level, they must work hard on product quality, sub-structure and product style, and make some articles on service level and market operation. Continuously improve the working principles and objectives of our business philosophy, change business ideas, enrich corporate culture, and make the company sustainable, stable, and healthy.
Quartz Stone,Quartz Countertops,Statuario Quartz,Engineered Stone Countertops, Artificial Quartz Stone Factory
Duraplex Limited , https://www.duraplex.com.cn