The flooring industry should quickly establish anti-counterfeiting mechanisms

For a long time, the lack of standardized standards has become a core element that restricts the development of the flooring industry. In order to prevent other small floor brands from being shoddy due to management problems, the Chinese flooring industry should quickly establish anti-counterfeiting mechanisms.

As the home building materials industry continues to grow, product design, word of mouth, and services have become the core competitiveness of the branded home companies. However, as more and more flooring companies begin to pay attention to original design, many companies also directly intercept other people's R&D achievements to imitate and plagiarize in order to pursue profits.

The popularity of microblogging and anti-counterfeiting policies has gradually increased in the sense that rights protection has gradually increased, and new rights protection methods such as microblogging and counterfeiting have become a bright color in the new era home market. As networks and digital technologies slowly enter people's lives, counterfeiting measures have become more technological and digital.

At present, many floor brands open an online shop. One of the important goals is to start from oneself and crack down on the Internet. Because with the development of e-commerce, a variety of no-name dealers active on the network, there is no way to conduct unified management, so that a large number of counterfeit brand products flooded.

In recent years, “microblogging” has become a hot issue. Cracking on fake materials through microblogging has gradually become an important means of safeguarding rights. There are numerous successful cases.

“Weibo is not to be underestimated in its strong social appeal. This year we organized an event. In addition to publicity in the mainstream media, we will also post information through Weibo. Since Weibo’s propaganda is targeted, The promotion of our activities has played a very active role. In the past our designers always asked the customer QQ number, but now it is said that 'add Weibo it', manufacturers are also increasingly value their brand's reputation on Weibo, this Only created a popular microblogging fraud." A person in charge of home stores introduced.

The popularity of Weibo has allowed floor home improvement companies and owners to establish a more extensive communication circle. While gaining the majority of “fans”, it has also increased its own exposure, and to a large extent, it has raised the level of integrity services for businesses. Claim. Many people in charge of flooring home improvement companies said that only microblogging received much praise and was forwarded more, companies would become more prosperous. Enterprises are willing to accept the supervision of netizens and even welcome netizens to crack down.

It is understood that a number of integrated building materials malls in Guangzhou are actively preparing for the development, and “parts” with some major brands of building materials shopping networks and home improvement company websites to form a joint network of home improvement building materials, just like an online shopping service for consumers to purchase efficiently. overpass".

Two-dimensional code anti-counterfeiting into a new means of counterfeiting for the flooring building materials companies, is a very important intangible assets, in order to make the company's own huge intangible assets and valuable wealth is not infringed, floor companies must be effective on their own brand protection. Therefore, anti-counterfeiting has become a top priority for flooring companies.

In recent years, the frequent occurrence of counterfeit floor brands has made many floor companies realize the importance of brand protection. In fact, brand anti-counterfeiting is not a simple one or two tasks, but it is a project that requires companies to carry out all-round operations. In recent years, with the emergence of high-tech anti-counterfeiting means such as two-dimensional codes, the anti-counterfeiting of the floor home industry has also been revived.

It is understood that two-dimensional code can store a wealth of product information, through the encryption is not easy to be copied and stolen, product information from the official release of the company, the query channel is regular, professional, reliable sources of information, very authoritative, can achieve product information anti-counterfeiting efficiency . At present, the use of two-dimensional codes by floor e-commerce companies usually has the following purposes: 1. To enhance the promotion of mobile clients or WeChat public accounts; 2. To promote marketing brands; 3. To use scan codes to increase user activity; 4. To move End sales online.

Previously, due to the lack of anti-counterfeiting tools and other factors, the anti-counterfeiting effect was not ideal. The emergence of two-dimensional code just makes up for this shortcoming. It has multiple anti-counterfeiting features, and can be implemented using password anti-counterfeiting, software encryption, etc., and has a very strong security anti-counterfeiting performance.

However, how to stimulate the desire of consumers to scan codes, how to adopt online shopping, and how to ensure safety are the difficulties in the penetration of two-dimensional codes into the flooring industry.