In China's ceramic sanitary ware industry, there is a strange phenomenon that is regarded as a magic hand but is helpless, imitating. Almost all excellent products have been copied and plagiarized to varying degrees. Gold, beige, travertine, Pilates, marble, stone, wood brick and other products with epoch-making significance have all but become the object of crazy imitation. As a result, the homogenization of products has been severe and has been criticized in the industry.
In fact, this is due to the homogeneity of the production equipment in the industry, as well as the concentration of production equipment and raw materials. According to industry sources, the average technical level of well-known machinery and equipment manufacturers in the ceramic sanitary ware industry is not much different, and the supply of raw materials is only a few of them, similar equipment, the same raw materials, ceramic sanitary enterprises in the production technology level and raw materials Under the premise of preparatory stereotypes, product colors and styles are inevitably convergent. If there is a conscious, goal-oriented convergence, then the result can only be similar to a "brother of twins," and homogeneity is inevitable. This situation, to a certain extent, caused the coincidence of technological innovation and became the promoter of imitation and copycat.
The phenomenon of imitation and homogenization in the ceramic sanitary ware industry has a long history. Starting from the earliest imitation of the brand, what is the name of the person's brand, and the other one will have a name that is almost the same, similar, or homophonic, confusing the audio and video, and borrowing the name card. Later began to appear plagiarism product design and style, what kind of products produced by others, and the other also followed similar products with Lei, Li Lidou Li ghost, true and false hard to distinguish. And now is the follow-up imitation of culture, marketing model, and business behavior. It seems that the plagiarism imitation was accompanied by a glorious 30-year history of the Chinese ceramic sanitary ware industry. The result is that the entire industry is caught in a whirlpool of vicious competition, price wars are frequent, corporate profit space is shrinking, the industry’s overall level of development is not high, core competitiveness is not strong, brand influence is not significant, and only the “aura†of production capacity is first. , complacent. Moreover, most of the ceramic sanitary ware industries in China are small and medium-sized enterprises. Their R&D and innovation capabilities are relatively weak, and they are more imitative and create an excuse for being convinced.
Looking at the development of the ceramic sanitary ware industry, almost all companies have had the experience of imitating and being imitated. Nowadays, with the new conditions and new changes in the market, increasingly fierce competition, rising costs, shrinking profit margins, and challenging living conditions, ceramic sanitary ware companies are faced with multiple challenges such as innovation, transformation and upgrading, and even face survival. With the elimination of choice. If the enterprise wants to develop, it must innovate, and the result of the innovation is likely to lead to "imitation" the siege of the wolves. However, if we do not innovate, the road to corporate development must go further and narrower. The game of imitation and innovation is a matter of thought, but it determines the fate of tomorrow.
Behind excellent companies or products, there must be imitating and plagiarism. Cadillac, the world's high-end car brand, has such a saying: It has never been surpassed and has never been surpassed. It can clearly reflect its highly innovative consciousness and efforts in products. Jobs's apple has created the myth of product innovation. Its products have become the object of imitation of the entire industry. Some people say that others imitate your product, show that your product is doing well, product quality is excellent, virtually help you conduct free publicity, and deepen consumer awareness and recognition of the product being imitated.
The imitation ability of the ceramic sanitary ware industry is world-class. Not only is the domestic market prevailing, but even the international market is so amazed that some international ceramic sanitary ware exhibitions in previous years refused Chinese exhibitors or even Chinese audiences to enter. China's ceramic sanitary ware industry has made brilliant achievements in copying and imitating, but in the future is to continue to imitate the plagiarism or to make innovations to achieve the rise and surpass the innovation? Copying and imitating makes innovators not dare to innovate, and plagiarism makes the development of the ceramic sanitary ware industry fall into the bizarre quirks of “inbreedingâ€. The lack of innovative elements of the product, similar to the similar style, how to play the task of transformation and upgrading, how to use the ceramic power of the journey?
Do not be obsessed with imitation is the bud of innovation consciousness, and maintain the growth of innovative consciousness is the necessary quality and ability of ceramic sanitary enterprises in the future. According to reports, there is currently a mobile phone in the world that has been eliminated from the market every day. That is, every day, there is a cell phone that has been left alone or frozen in ice. Ceramic sanitary companies face the prevailing market environment, do not be discouraged and addicted. Regardless of how others copy and imitate, innovators are always innovators, and their innovative leading position cannot be surpassed. Don't give up on innovation by being plagiarised by others, afraid of innovation. Protecting innovation results is one aspect. It should be more of a meditation on what the next innovation is, innovation, innovation, and continuous innovation. Do not think that there is no plagiarism at all, that is, peace and prosperity, can achieve the transformation and upgrading of the industry and the rapid development of enterprises. There is no fish when the water is clear. In the special ceramic bathroom industry, plagiarism may also survive for many years. Don't think that plagiarism is useless and impersonal. You have to kill it. Innovation based on plagiarism and imitation can enhance the competitiveness of products. Innovation on the shoulders of imitation can enhance the competitiveness of enterprises.
We should pursue a result of a game in which this shift takes place, that is, let innovation become the long end, so that imitation becomes the end of elimination, but the game between the two cannot be eliminated in a short time. That being the case, we can open up tolerant mindsets to accommodate the existence of imitation (because plagiarism imitation will not be eradicated), and diligently strive to broaden the innovative thinking, because innovation is the transformation and upgrading of the ceramic sanitary ware industry and sustainable development. key.
In fact, this is due to the homogeneity of the production equipment in the industry, as well as the concentration of production equipment and raw materials. According to industry sources, the average technical level of well-known machinery and equipment manufacturers in the ceramic sanitary ware industry is not much different, and the supply of raw materials is only a few of them, similar equipment, the same raw materials, ceramic sanitary enterprises in the production technology level and raw materials Under the premise of preparatory stereotypes, product colors and styles are inevitably convergent. If there is a conscious, goal-oriented convergence, then the result can only be similar to a "brother of twins," and homogeneity is inevitable. This situation, to a certain extent, caused the coincidence of technological innovation and became the promoter of imitation and copycat.
The phenomenon of imitation and homogenization in the ceramic sanitary ware industry has a long history. Starting from the earliest imitation of the brand, what is the name of the person's brand, and the other one will have a name that is almost the same, similar, or homophonic, confusing the audio and video, and borrowing the name card. Later began to appear plagiarism product design and style, what kind of products produced by others, and the other also followed similar products with Lei, Li Lidou Li ghost, true and false hard to distinguish. And now is the follow-up imitation of culture, marketing model, and business behavior. It seems that the plagiarism imitation was accompanied by a glorious 30-year history of the Chinese ceramic sanitary ware industry. The result is that the entire industry is caught in a whirlpool of vicious competition, price wars are frequent, corporate profit space is shrinking, the industry’s overall level of development is not high, core competitiveness is not strong, brand influence is not significant, and only the “aura†of production capacity is first. , complacent. Moreover, most of the ceramic sanitary ware industries in China are small and medium-sized enterprises. Their R&D and innovation capabilities are relatively weak, and they are more imitative and create an excuse for being convinced.
Looking at the development of the ceramic sanitary ware industry, almost all companies have had the experience of imitating and being imitated. Nowadays, with the new conditions and new changes in the market, increasingly fierce competition, rising costs, shrinking profit margins, and challenging living conditions, ceramic sanitary ware companies are faced with multiple challenges such as innovation, transformation and upgrading, and even face survival. With the elimination of choice. If the enterprise wants to develop, it must innovate, and the result of the innovation is likely to lead to "imitation" the siege of the wolves. However, if we do not innovate, the road to corporate development must go further and narrower. The game of imitation and innovation is a matter of thought, but it determines the fate of tomorrow.
Behind excellent companies or products, there must be imitating and plagiarism. Cadillac, the world's high-end car brand, has such a saying: It has never been surpassed and has never been surpassed. It can clearly reflect its highly innovative consciousness and efforts in products. Jobs's apple has created the myth of product innovation. Its products have become the object of imitation of the entire industry. Some people say that others imitate your product, show that your product is doing well, product quality is excellent, virtually help you conduct free publicity, and deepen consumer awareness and recognition of the product being imitated.
The imitation ability of the ceramic sanitary ware industry is world-class. Not only is the domestic market prevailing, but even the international market is so amazed that some international ceramic sanitary ware exhibitions in previous years refused Chinese exhibitors or even Chinese audiences to enter. China's ceramic sanitary ware industry has made brilliant achievements in copying and imitating, but in the future is to continue to imitate the plagiarism or to make innovations to achieve the rise and surpass the innovation? Copying and imitating makes innovators not dare to innovate, and plagiarism makes the development of the ceramic sanitary ware industry fall into the bizarre quirks of “inbreedingâ€. The lack of innovative elements of the product, similar to the similar style, how to play the task of transformation and upgrading, how to use the ceramic power of the journey?
Do not be obsessed with imitation is the bud of innovation consciousness, and maintain the growth of innovative consciousness is the necessary quality and ability of ceramic sanitary enterprises in the future. According to reports, there is currently a mobile phone in the world that has been eliminated from the market every day. That is, every day, there is a cell phone that has been left alone or frozen in ice. Ceramic sanitary companies face the prevailing market environment, do not be discouraged and addicted. Regardless of how others copy and imitate, innovators are always innovators, and their innovative leading position cannot be surpassed. Don't give up on innovation by being plagiarised by others, afraid of innovation. Protecting innovation results is one aspect. It should be more of a meditation on what the next innovation is, innovation, innovation, and continuous innovation. Do not think that there is no plagiarism at all, that is, peace and prosperity, can achieve the transformation and upgrading of the industry and the rapid development of enterprises. There is no fish when the water is clear. In the special ceramic bathroom industry, plagiarism may also survive for many years. Don't think that plagiarism is useless and impersonal. You have to kill it. Innovation based on plagiarism and imitation can enhance the competitiveness of products. Innovation on the shoulders of imitation can enhance the competitiveness of enterprises.
We should pursue a result of a game in which this shift takes place, that is, let innovation become the long end, so that imitation becomes the end of elimination, but the game between the two cannot be eliminated in a short time. That being the case, we can open up tolerant mindsets to accommodate the existence of imitation (because plagiarism imitation will not be eradicated), and diligently strive to broaden the innovative thinking, because innovation is the transformation and upgrading of the ceramic sanitary ware industry and sustainable development. key.
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