Looking back at the domestic home industry in the past year, we have closed down, shutting down, and shutting down... all kinds of depressions and difficulties. Some companies can only describe them with dismal operations or barely maintain. This reporter learned that there are currently more than 6,000 furniture in Guangdong. Among the enterprises, only about 30% to 40% of the companies grow or maintain their existing level, and the closure of furniture companies is increasing. Manufacturers can't help but worry: Will the next bankruptcy company be me?
Cold storms hit the home industry days are difficult to survive the first wave of cold: the property market wait and see wait and see wait in 2010, the state in order to curb excessive housing prices have introduced two rounds of control policies, in the "limited loan, limit purchase, limit price" of the Chinese property market regulation Under strong and powerful control, the transaction volume of the real estate market has shrunk dramatically, and the downstream home industry has once again been tested.
Experts predict that in the next year and a half, with the further cooling of the real estate market, the Chinese home furnishing industry will face a difficult “winterâ€. The real estate policies that have been introduced in succession have caused many home furnishing companies to feel struggling in their operations. The dismal sales of upstream real estate will directly affect the downstream furniture and building materials decoration industry. The decline in housing turnover has caused the total amount of fitments to shrink sharply, and sales in the home market are also expected to be affected. Tumbled. In the wait-and-see atmosphere of the property market, consumer demand has fallen sharply, and the weak market has placed the home industry on a huge test.
The second wave of cold currents: The dual reduction of export domestic demand, the global economic downturn, and the appreciation of the local currency have reduced China’s export competitiveness, which has led to a significant reduction in home orders from abroad. At the same time, domestic demand has also been affected by the policy and has slowed down. The dual pressures of the export and domestic demand markets, coupled with the temporary recovery of the damaged vitality in 2011, have caused pressure on home companies to increase significantly. As a result of the market's big environment, manufacturers, distributors, and agents are all under pressure.
The third wave of cold current: the serious excess of production capacity intensified the collapse of the closure With the rigid demand of the upstream real estate market to reduce, the home market is facing a "quiet little" situation. The reduction of the overall market means that competition will be more intense. At the same time, the competition between high-end brands and low-end brands will also create more intense competition. In response to the current situation of accelerated sales expansion and fierce market competition, many businesses have expressed that the intervention of new stores and new brands has diluted the profits of enterprises and distributors, making business more difficult. On the other hand, the “golden nine silver ten†in the furniture industry burst with the burst of the real estate bubble, and the furniture market that should have been the selling season was still quite deserted. Look at the furniture city, will find some shops with a beautiful advertising tented up, in fact, many dealers have been unable to hold the door closed. Out of business, not only the dealers, but also a number of furniture manufacturers closed down. Some furniture companies in Dongguan, Shunde, and Zhongshan have failed due to pressure.
Indulgence in the industry:
Manufacturers: 3-4 percent of companies are losing money. Will the next bankruptcy company come to me?
Take Dalingshan Town, the first town of mainland furniture exports, for example, its furniture manufacturers are undergoing a new round of reshuffling, 35% to 40% of companies are in a state of loss, and the collapse of furniture companies is intensifying.
According to industry sources, currently only about 30% to 40% of Guangdong's more than 6,000 furniture companies have grown or maintained their existing level, and these are mostly companies with relatively balanced domestic and foreign sales. As the domestic market is also declining, 70% of domestic sales companies have closed their production capacity by around 30%.
According to the reporter, furniture manufacturers have been facing the global financial tsunami shocks since last year. Foreign orders, particularly in Europe and the United States, have sharply decreased orders. Many companies have begun to expand the domestic market. However, as the crisis deepens, furniture consumer demand decreases with the real estate market's sharp adjustment. The domestic market also experienced a decline. At the same time, consumers appear to be cherishing the mentality of consuming heavy savings, making the furniture consumer market increasingly weak. Under the influence of internal and external concerns, Guangdong furniture manufacturers face unprecedented challenges and difficulties.
Industry figures predict that if this crisis continues, the number of failed businesses will continue to rise. The current Guangdong furniture company can be said to be domestic and diplomatic difficulties. It is estimated that 2012 will be the most difficult year for furniture manufacturers. How to continue to survive will become an urgent need for furniture manufacturers to think.
Stores: How do you escape the catastrophe when the closure tide continues to surge?
In 2011, it was a turbulent year for the home furnishing industry. News of closing and delisting in stores around the country was not uncommon. Industry insiders pointed out that the tide of closure of stores in 2012 may continue to surge. In 2011, many stores chose to expand in a contrarian direction and opened new stores. This led many brand dealers to lead “expanded†days and followed stores to open stores. This blind follow-up has made the fiercely competitive market even more fierce, and it has also caused the problem of increasing homogeneity among the stores.
Dealers, agents: operating costs are straightforward, too much to eat!
"Not only the cost of circulation channels has risen, but in fact the original operating costs have also risen sharply." Mr. Chen, a furniture brand dealer, said that on the one hand, store rentals are rising. On the other hand, due to inflation, the salaries of store employees In addition, the percentage of commissions is also greatly increased. In addition, the cost of logistics and transportation is increasing by an annual average of 15% to 30%, making the operating costs of dealers and agents rising.
Consumer: Furniture is too expensive and can't hurt!
"Originally we prepared 50,000 yuan for renovation, 20,000 yuan for furniture, which knows that furniture is too expensive now, and 20,000 yuan can't buy the right furniture." A Chen ** who is ready to buy furniture vomits to reporters. Bitter water. Under inflation, consumers are struggling to buy furniture products. Call for rationalization of furniture prices, so that furniture prices return to value, hope to buy "good but not expensive" furniture products have become the wishes of the majority of furniture consumers.
The market is constantly changing and uncertain. Does the home industry develop in an evolutionary manner? Is it innovation or sticking to it? Is it persisting or giving up? This is a problem worthy of discussion for home manufacturers, stores, distributors, agents, and the entire home industry. The home furnishing market urgently needs a new model to adapt to the market, change the market, make the home industry safe through cold winter, usher in the warm spring!
Cold storms hit the home industry days are difficult to survive the first wave of cold: the property market wait and see wait and see wait in 2010, the state in order to curb excessive housing prices have introduced two rounds of control policies, in the "limited loan, limit purchase, limit price" of the Chinese property market regulation Under strong and powerful control, the transaction volume of the real estate market has shrunk dramatically, and the downstream home industry has once again been tested.
Experts predict that in the next year and a half, with the further cooling of the real estate market, the Chinese home furnishing industry will face a difficult “winterâ€. The real estate policies that have been introduced in succession have caused many home furnishing companies to feel struggling in their operations. The dismal sales of upstream real estate will directly affect the downstream furniture and building materials decoration industry. The decline in housing turnover has caused the total amount of fitments to shrink sharply, and sales in the home market are also expected to be affected. Tumbled. In the wait-and-see atmosphere of the property market, consumer demand has fallen sharply, and the weak market has placed the home industry on a huge test.
The second wave of cold currents: The dual reduction of export domestic demand, the global economic downturn, and the appreciation of the local currency have reduced China’s export competitiveness, which has led to a significant reduction in home orders from abroad. At the same time, domestic demand has also been affected by the policy and has slowed down. The dual pressures of the export and domestic demand markets, coupled with the temporary recovery of the damaged vitality in 2011, have caused pressure on home companies to increase significantly. As a result of the market's big environment, manufacturers, distributors, and agents are all under pressure.
The third wave of cold current: the serious excess of production capacity intensified the collapse of the closure With the rigid demand of the upstream real estate market to reduce, the home market is facing a "quiet little" situation. The reduction of the overall market means that competition will be more intense. At the same time, the competition between high-end brands and low-end brands will also create more intense competition. In response to the current situation of accelerated sales expansion and fierce market competition, many businesses have expressed that the intervention of new stores and new brands has diluted the profits of enterprises and distributors, making business more difficult. On the other hand, the “golden nine silver ten†in the furniture industry burst with the burst of the real estate bubble, and the furniture market that should have been the selling season was still quite deserted. Look at the furniture city, will find some shops with a beautiful advertising tented up, in fact, many dealers have been unable to hold the door closed. Out of business, not only the dealers, but also a number of furniture manufacturers closed down. Some furniture companies in Dongguan, Shunde, and Zhongshan have failed due to pressure.
Indulgence in the industry:
Manufacturers: 3-4 percent of companies are losing money. Will the next bankruptcy company come to me?
Take Dalingshan Town, the first town of mainland furniture exports, for example, its furniture manufacturers are undergoing a new round of reshuffling, 35% to 40% of companies are in a state of loss, and the collapse of furniture companies is intensifying.
According to industry sources, currently only about 30% to 40% of Guangdong's more than 6,000 furniture companies have grown or maintained their existing level, and these are mostly companies with relatively balanced domestic and foreign sales. As the domestic market is also declining, 70% of domestic sales companies have closed their production capacity by around 30%.
According to the reporter, furniture manufacturers have been facing the global financial tsunami shocks since last year. Foreign orders, particularly in Europe and the United States, have sharply decreased orders. Many companies have begun to expand the domestic market. However, as the crisis deepens, furniture consumer demand decreases with the real estate market's sharp adjustment. The domestic market also experienced a decline. At the same time, consumers appear to be cherishing the mentality of consuming heavy savings, making the furniture consumer market increasingly weak. Under the influence of internal and external concerns, Guangdong furniture manufacturers face unprecedented challenges and difficulties.
Industry figures predict that if this crisis continues, the number of failed businesses will continue to rise. The current Guangdong furniture company can be said to be domestic and diplomatic difficulties. It is estimated that 2012 will be the most difficult year for furniture manufacturers. How to continue to survive will become an urgent need for furniture manufacturers to think.
Stores: How do you escape the catastrophe when the closure tide continues to surge?
In 2011, it was a turbulent year for the home furnishing industry. News of closing and delisting in stores around the country was not uncommon. Industry insiders pointed out that the tide of closure of stores in 2012 may continue to surge. In 2011, many stores chose to expand in a contrarian direction and opened new stores. This led many brand dealers to lead “expanded†days and followed stores to open stores. This blind follow-up has made the fiercely competitive market even more fierce, and it has also caused the problem of increasing homogeneity among the stores.
Dealers, agents: operating costs are straightforward, too much to eat!
"Not only the cost of circulation channels has risen, but in fact the original operating costs have also risen sharply." Mr. Chen, a furniture brand dealer, said that on the one hand, store rentals are rising. On the other hand, due to inflation, the salaries of store employees In addition, the percentage of commissions is also greatly increased. In addition, the cost of logistics and transportation is increasing by an annual average of 15% to 30%, making the operating costs of dealers and agents rising.
Consumer: Furniture is too expensive and can't hurt!
"Originally we prepared 50,000 yuan for renovation, 20,000 yuan for furniture, which knows that furniture is too expensive now, and 20,000 yuan can't buy the right furniture." A Chen ** who is ready to buy furniture vomits to reporters. Bitter water. Under inflation, consumers are struggling to buy furniture products. Call for rationalization of furniture prices, so that furniture prices return to value, hope to buy "good but not expensive" furniture products have become the wishes of the majority of furniture consumers.
The market is constantly changing and uncertain. Does the home industry develop in an evolutionary manner? Is it innovation or sticking to it? Is it persisting or giving up? This is a problem worthy of discussion for home manufacturers, stores, distributors, agents, and the entire home industry. The home furnishing market urgently needs a new model to adapt to the market, change the market, make the home industry safe through cold winter, usher in the warm spring!
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