Recently, the reporter learned from Beijing Beiqijia, B & Q and other home building materials markets that with the entry of a number of high-end cabinets and kitchen appliances brands, the cabinet industry has also become polarized. The stronger the stronger, the weaker the weaker. In the past, the production space of low-end cabinet products was squeezed by the entry of foreign brands. The industry reshuffle has caused some of the miscellaneous cabinets to withdraw from the market, and the brand effect has gradually emerged. The clerk at the cabinet counter told reporters that consumers are now placing orders at a slower pace and that consumption is more rational. What they used to recognize was price, and now they recognize brands.
Private owner Mr. Yan told reporters that when the kitchen of the previous house was renovated, the original intention of saving money was that the standard of the cabinets he bought was good-looking and cheap, and the result was less than a year. The hardware, countertops and plates are all There are different degrees of wear and tear, which brings many inconveniences to life.
Mr. Yan said that with further understanding of the cabinets , he decided to choose only among well-known brands. He repeatedly weighed among the well-known domestic brands such as Gold, Haier, Oupai, Zhibang, etc. Finally, Haier's senior brand background and service reputation made him more emotional.
The reporter learned that the current brand cabinets are very focused on brand building and the promotion of kitchen culture. Taking Haier as an example, the one-stop green concept allows it to break through the market. Based on the effect of mature appliance brands, Haier integrated Haier appliances to provide the market with high-quality integrated kitchens, invested 183 million yuan to build a world-class, Asia-leading digital production base. "'S sales philosophy has become" the leading goose in China's kitchen and bathroom industry. "
Compared with previous years, the reporter also found that this year's major brand cabinets are more fussier in environmental protection and intelligent high-tech.
When consumers buy cabinets, they prefer to buy green and environmentally friendly cabinets , so the competition in the cabinet industry is fierce, and large and small cabinets are competing for the "environmental protection brand." Recently, Haier's overall kitchen flagship store opened in Wuhu, Xihu Road. "New product exhibition, 0 yuan cabinet" brings surprises to people who pursue a high-quality life. The safe kitchen with humanized design escorts the healthy life of the home, and 13 green and environmentally friendly new products have become a noticeable fashion on the opening day. focus. According to Yang Zhen, head of Haier's overall kitchen marketing department, Haier Kitchen has spared no effort to advocate low-carbon environmental protection, and took the lead in proposing the slogan "Healthy Habitat, Kitchen Begins", and promotes the "green kitchen project" nationwide, withstanding the test of time The high-quality kitchen is equipped with high-quality hardware and a full range of environmentally friendly zero-formaldehyde negative ion plates to achieve a long-life Haier overall kitchen.
However, current consumers are not just satisfied with environmental protection itself. The kitchen is not just a place for fireworks. With the expansion of the home decoration pattern and the new replacement of cabinet styles, it has become a "new living room" for modern families to entertain friends and relatives.
Therefore, advanced intelligent competition has become the main focus of competition for new products of major brands. First-tier brand cabinets such as Boloni, Haier, Gold Medal, Olin, and Johnson have all joined the ranks of "intelligent cabinets"; a series of cutting-edge technologies have entered the high-end kitchen and are closely related to people's lives. Haier has developed a unique network kitchen, which can remotely operate the kitchen on the Internet as you like, saving time, effort, fashion and advancement. Now the popular U-HOME family design is in line with the modern people's lifestyle and aesthetic concept. Its powerful technical implementation and advanced manufacturing capabilities have brought far-reaching influence to the Chinese cabinet industry.
Industry insiders pointed out that the kitchen as a family food center is getting more and more attention. In addition to the basic functions of cooking and cooking, it also has decorative functions and communicative communication functions. Therefore, the design of the kitchen has become a crucial part of home decoration. An important part, humanized functional innovation and fashionable cutting-edge design have become the main focus of new human consumption. The integration of kitchen and electricity has become the general trend of the development of the overall kitchen. The overall kitchen should be scientifically and rationally designed according to the height, cooking habits, living habits, cultural cultivation of the family members, the actual space structure of the kitchen, and lighting needs. At present, green, low-carbon and sustainable development have become a global consensus. Environmental protection, intelligence, ergonomics and other technologies are continuously applied to kitchen design, and the introduction of energy-saving appliances provides a guarantee for the environmental protection and safety of the integrated kitchen and kitchen.
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