Phenomenon: increase terminal support, manufacturers establish partnerships
According to the feedback from some Chengdu furniture distributors who participated in furniture exhibition in September this year, the most profound feeling of this year's furniture exhibition was that the "treatment" given by the manufacturers significantly improved the process of field visits. The preferential policies of businessmen have obviously increased and the intensity of preferential policies has increased. Some manufacturers hit it. When you open a store, I shop, "open store and send decoration", "pay 10,000 to 30,000", "open store and send a famous car", "book sand to send cash", "customers who pay 10,000 signing money on the basis of the preferential contract ， Return 10,000 as a Chengdu furniture dealer to open a store to support â€, etc., there are so many tricks, the preferential conditions make people want to move. For Chengdu furniture distributors, the situation of participating in the furniture exhibition in the past few years is still fresh and vivid. After a lot of hard work and hard work, I came to the exhibition. The manufacturers were rich and wealthy. The threshold for joining Chengdu furniture dealers was raised again and again, and the joining conditions were extremely demanding. Sometimes, in order to get a high-quality supply, Chengdu furniture dealers even have to laugh all over the face, saying good things. If you are lucky enough, the manufacturer will be kind enough to give some symbolic subsidies when decorating the new store, or when the off-season promotion is at the ex-factory price, a little better.
Analysis: Double survival dilemma is the key to change
Regarding the various “preferred treatment†of Chengdu furniture distributors by the former manufacturers, the rationality of their existence is considered from the perspective of crisis theory. In the current downturn in the furniture market, affected by the dual influence of the international economy and domestic policies, manufacturers are also facing increasing pressure on profit margins and increasing number of strong competitors.
In this dilemma, manufacturers hope to attract Chengdu furniture dealers through various preferential preferential policies, and look forward to attracting high-quality and regular dealers. At the same time, furniture manufacturer Mi said he could also feel that the lock dealers are facing a more serious survival risk. The so-called "lip cold" is used as a link to manufacturers, furniture stores , and consumers. Chengdu furniture distributors play an important role in this chain of furniture industry.
Inquiry—Chengdu furniture dealer: whether it ’s a pie or a trap
Most Chengdu furniture distributors expressed their joy and approval for the manufacturers' large-scale profit-making policy. This approach not only allows sellers to enjoy more concessions, but also relieves the surplus to a certain extent, and has a focus on opening stores and supply channels. In addition, the seller's food has been brought to the manufacturer's sincerity, which has eased the once tense manufacturer relations to a certain extent, and laid a good foundation for further communication and candid cooperation.
However, some Chengdu furniture distributors questioned the manufacturer's approach and took a wait-and-see attitude. Chengdu furniture dealers with a wait-and-see attitude are not unreasonable. Can the preferential policies at the time of investment be fulfilled? "Will these preferential policies be returned to our Chengdu furniture dealers in disguise in the middle and later stages of cooperation?" , Supply, return and other channels are controlled by mountain manufacturers.
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