Before the security industry begins to do network marketing projects, it must first analyze the characteristics of the target audience, the actual situation of the customers, and business purposes according to the customer's industry background, and combine the current situation and needs of the network marketing market to design a set of business operations in line with the overall customer The planning plan includes a series of contents such as industry market analysis, target object analysis, website positioning analysis, column and page analysis, function requirement analysis, and website promotion plan proposal.
As the saying goes, "Know thyself and know each other and fight every battle." After carefully researching the relevant information of the customer, the security company should also understand some popular methods of network promotion, and select the methods and methods suitable for the enterprise according to the characteristics of its own enterprise. As we all know, the realization of the network marketing function needs to pass one or more online marketing methods. The commonly used network marketing methods besides the search engine registration, there are online advertising, bidding promotion, event marketing, video marketing, exchange of friendship, personalization Marketing, Affiliate Marketing, Email Marketing, Integrated Marketing, Viral Marketing, SMS Marketing, Forum Marketing, QQ Group Marketing, Weibo Marketing, Q&A Marketing.
The following briefly analyzes several common online marketing methods and effects.
Self-marketing
The survival of the enterprise must closely focus on corporate brand promotion strategies. No matter what kind of marketing methods, it is the implantation and dissemination of its own corporate brand, and the Internet era provides a broader space for the development of corporate brands, but also provides The new form of communication, especially in the WEB2.0 era, has become the brand's reputation spread. Brand promotion, shaping corporate brand image, brand marketing. The establishment of a good brand must not only have a high reputation, but also have a good reputation. The primary job of brand marketing is to establish a dedicated website for the company and to find ways to make the website of the company stand out from the crowd, with distinctive features and personalities.
Search Engine Marketing
SEM is the abbreviation of SearchEngineMarketing, and Chinese means search engine marketing. SEM is a new form of online marketing. What SEM does is to fully and effectively use search engines for online marketing and promotion. SEM pursues the highest price/performance ratio, and obtains the largest amount of search traffic from search engines with minimal investment, and generates commercial value.
Online Advertising
Almost all marketing activities are related to the brand image, and online advertising plays the most direct role in all online marketing methods related to brand promotion. BANNER was once the mainstream of online advertising. After entering 2001, the online advertising industry initiated a vigorous innovation activity. New forms of advertising are constantly emerging, and new advertisements carry limited information due to customer service of standard banner banners. Poor interactivity and other weaknesses have resulted in relatively high click-through rates. The security industry can publish soft-text advertisements on websites such as Sina, Netease, Tencent, Sohu, and Phoenix to enhance the company's visibility and influence.
Information Release
Information publishing is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, not only can a large amount of business information be browsed, but it can also publish information on its own. The most important thing is to release valuable information on their own website in time to give full play to the website's features, such as new product information, promotional offers, etc.
At present, China releases product supply and demand information, mainly Alibaba, HC Network, Global Sources, and Chinese-made websites.
Event Marketing
Plan people or events that have news value, social influence, and celebrity effects to attract the interest and attention of the media, social groups, and consumers.
Video marketing
Video marketing combines the principle of "triple play", which is "fun, useful, and effective" with "faster is king." This is why more and more companies choose online video as their marketing tool. Video-based marketing It has all the features of TV short films, such as strong appeal, various forms of content, and the advantages of Internet marketing, such as interactive, active communication, fast transmission, low cost and so on. It can be said that online video marketing is a combination of television advertising and Internet marketing.
Blog marketing
Blog marketing is a marketing activity that uses a blog site or a blog forum to contact blog authors and viewers, and uses bloggers' personal knowledge, interests, and life experiences to spread product information. Blog marketing does not directly promote products, but influences their purchasing behavior by influencing consumers' thinking.
Forum Marketing
Forum marketing is a platform for companies to use the Forum as a platform for network communication. Through text, pictures, videos, etc., the enterprise's products and services are released, so that target customers can more deeply understand the company's products and services, and ultimately achieve the purpose of corporate brand promotion. , to deepen market awareness of online marketing activities. At present, domestic large-scale security websites have their own forums. Security company sales personnel can often publish information on forums and communicate and interact with people in the industry or potential customers.
Weibo Marketing
Weibo is a user-relationship-based information sharing, dissemination, and acquisition platform. Users can use WEB, WAP, and various client component personal communities to update information with about 140 words of text and achieve instant sharing. According to the latest data, Sina Weibo has more than 250 million registered users and generates nearly 100 million Weibo content every day. In the fiery microblogging, microblogging marketing has become the mainstream of online marketing, many companies have tried water Weibo marketing, hope to promote their services or products through this popular platform. Security companies can also use the Weibo platform to timely release enterprise product news to gather popularity and increase sales.
With the increasing popularity of the Internet in our country and the rapid increase in the number of netizens, the power of the Internet will be even stronger. It will not only affect a person's daily life, but also affect a person's way of thinking and judgment. Security companies must look at the situation, choose an online marketing method suitable for their own company, and make full use of the power of the network to open up a new era of sales.
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