China's Hardware Tools Industry Stepping Forward to a Powerful Country

In recent years, our country has gradually developed into a big metal country. Although it is a truly big hardware country, it is not a hardware powerhouse. There are also crises in business opportunities everywhere, and foreign high-quality hardware products still occupy a huge market. How can we turn China into a hardware power?

View of the dynamic development of the international hardware market, with China's growing status in the world, more and more countries around the world began to use Chinese hardware products, to a certain extent, stimulated the development of China's hardware products. In recent years, China's hardware industry continues to grow. Although it is a truly big hardware country, it is not a hardware powerhouse. There are also crises in business opportunities everywhere, and foreign high-quality hardware products still occupy a huge market. How to turn China into a hardware powerhouse? I have read numerous articles and summarized the five major aspects of the hardware tool industry.

Chinese brand

Gao Wenguang, vice chairman of the National Federation of Industry and Commerce’s Hardware Industry Association, pointed out that how to create a Chinese brand that is commensurate with the market is an issue that needs to be urgently addressed. At present, China's hardware products have almost no famous brands in the world. Although some domestic brands enjoy a good reputation at home, they still do not go abroad.

The development of production and marketing of the hardware industry in China must go international. At the same time, the consortium should be involved in making the country’s hardware industry bigger and stronger. For example, Japan’s Panasonic and Sony were not electrical companies, but they were large consortia. After seeing the development prospects of household appliances, they intervened and achieved success. Unify the situation in the world; in addition to change the current phenomenon of hardware manufacturers alone, take the road of joint, cooperative brand. Domestic companies should look to the future and set goals in the establishment of the "Greater China" brand's ambitious future and contribute to the development of China's hardware industry.

Training and management

Domestic hardware and tools companies are generally relatively young in the management and management system. Enterprises may wish to introduce advanced management systems, learn from abroad, and strengthen the system within the company, thus stimulating the work efficiency of employees. It is particularly important to increase investment in personnel development in terms of training, and nurturing high-tech talent is the fundamental way for the company to progress.

Enterprises should pay attention to improving the overall internal management level, rationally formulate brand strategy, and clearly define the division of labor, and effectively coordinate the various departments to implement the company's brand strategy in an orderly manner in order to enhance the company's brand value and learn from the effective management routes of foreign companies. Seeing a structured, large-scale enterprise, this enhances the company's right to speak in the international market.

innovating

In order to meet the needs of domestic and international hardware tool products market, we should accelerate the pace of new product development, strengthen the specialization field, pay attention to the R&D part, and the patents that have been declared or acquired are actively used to invest funds in research and innovation.

The research and development of innovative products must have the characteristics of breaking away from the traditional hardware form, innovating in the matching of materials and colors, functions and forms, and innovating in the direction of humanity, applying ergonomics, and pursuing bold and brave ideas in design, using sophisticated techniques. Materials, new products should meet the standards of hardware tools, pay attention to the safety performance of products, based on practical safety, and have a sense of artistic design.

Improve quality

In order to avoid vicious competition, the quality of hardware tools should be improved when domestic companies compete at low prices. Hardware tools need to strictly control the quality of this product, and strive to achieve the quality of the tool products to ANSI American Standard, DIN German Standard and GB Chinese National Standard. At present, domestic and foreign markets have a large demand for high-end hardware and tool products. Most of the market share has been occupied by foreign hardware tool brands. Domestic hardware tools have many deficiencies in product quality. This company needs to improve two points, increase the establishment of R&D institutions and the deployment of testing centers.

Service and Promotion

All high-end top companies, while earning rich profits, also have first-class services, enhance the company's after-sales service level, should be the goal of domestic companies need to work hard, the company should have the foresight, after-sales service level test a brand of comprehensive Strength, well-known brands behind must have a reliable all-round after-sale protection, hardware companies gradually realized that after-sales service is an important magic weapon to enhance the competitiveness of the brand market.