Early adopters of smart home? Start with Sophie Smart Bed

"At 7 in the morning, your room sounds melodious music on time. After ten minutes, your Sophie's smart bed will automatically lift up and help you get up. At this time, the curtains will open automatically, the sun will spill into the room, and the bed's intelligent system. Start reporting your sleep last night. After you wash and walk into the kitchen, the coffee machine has automatically prepared coffee for you, and a good day begins." Maybe after 5 years, our life will be like this, smart home development By the maturity stage, people live a healthier, more convenient and smarter life.



What is smart home?
When it comes to smart home, many people may have questions. What is smart home? The answer given by Baidu Encyclopedia is: using residential as a platform, using integrated wiring technology, network communication technology, security technology, automatic control technology, audio and video technology. Integrate facilities related to home life, build an efficient management system for residential facilities and family schedules, improve home safety, convenience, comfort, and artistry, and achieve an environmentally friendly and energy-saving living environment.
That is to build a smart home system, including all kinds of intelligent hardware products in the home life, to achieve a comprehensive intelligent, humanized, and simple operation. In recent years, the smart home field has been favored by many people. Therefore, Internet giants such as Alibaba, JD.com and Tencent have also begun to hunt, but their respective directions are different, and the smart home system will eventually be presented. No one knows yet.
Smart bed first stepped in the market Smart home is still in the development stage, but some smart hardware in the smart home system has already entered the market one step earlier, such as smart bed. As the name suggests, smart beds are more "smart" than ordinary beds. Take the Sophie smart bed as an example: the automatic adjustment function allows you to watch your phone in bed and no longer be licked; smart massage function, self-solving for back pain; anti-snoring function, no longer have to worry about being kicked by wife Get out of bed; entertainment audio function, health monitoring function, temperature control function and so on. With the development of the network and technology, the smart bed has been given more advanced functions that belong to this Internet age and meet the needs of modern people. It can be easily controlled by the remote control or the APP in the mobile phone.
According to industry insiders, smart beds have been popular in foreign countries for more than a decade, and have only entered the Chinese market in recent years and are gradually on the right track. In the case of Sophie, the brand originated in the United States and has been sold to the United States for 15 consecutive years. The brand currently has three major business centers in the world: North America, Europe, and Greater China. It is the world's first enterprise to research, develop and produce smart beds, with an annual output of 500,000 sets. By 2013, global sales have exceeded 2.2 million units.
70 cities in two years Since entering the Chinese market in 2013, Sophie has gradually opened up the situation, demonstrating the strength of its global leading brand of smart beds in terms of product innovation, channel development, marketing methods and strength. As of January 2015, Sophie's sales area has covered 70 cities across the country and established a huge marketing network. At the same time, Sophie is also willing to try channel innovation, cooperate with the well-known month center to provide bedding for five-star hotels, and even set up Sophie Experience Zone in high-end car 4S shop, making smart home faster and more comprehensive. Into the life of the people.
In addition, Sophie Lier also joined the “Bee Alliance High-end Home Brand Community Experience Pavilion” jointly established by major well-known home brands, and entered the high-end community, allowing consumers to experience the charm of smart beds at close range and personally. Sophie's wide-ranging and multi-form sales channel expansion will bring greater help to brand development and business promotion.
Product strength and price advantage in the product aspect, Sophie Lier from the user experience, for the user who likes a relaxed, comfortable and smart lifestyle, a variety of different styles of smart bedding, using iPad / iPhone / remote control Three intelligent control modes make the user's home life more comfortable, safe and efficient. Sophie's US R&D team, in conjunction with American medical doctors and sleep experts, adheres to the ergonomics concept and goes deep into the essence of sleep. It proposes a groundbreaking sleep theory - a three-dimensional sleep system that brings six experiences: 110 degrees to play computer / watch TV, 125 degree reading, 140 degrees mobile phone / iPad, 150 degree massage, 160 degrees to listen to music, 180 degrees comfortable sleep.
It is understood that in order to meet the needs of more consumers, Sophie will launch a smart bed that is more in line with the mass consumption level of 10,000 yuan on the basis of the original unit price of 20,000-50,000 different grades. Bring a smart sleep experience to more consumers. In terms of product features, Sophie Lier is also doing more exploration and development, such as: night light sensing function.
Innovative marketing to create a good reputation In today's prevailing Internet thinking, Sophie has tried some innovative marketing methods, such as the recent cooperation on the WeChat public platform with the famous public account: Wu Xiaobo channel, creating a pole Creative "send bed" activity. "Tactful, like you, don't take this "tactful bed" for a week, attracting more than 30,000 fans to watch, more than 1,300 fans participated, and finally selected 5 lucky fans to send Sophie worth more than 30,000 yuan. The Lear Mississippi series of smart beds create a good reputation with the real experience of consumers.
Sophie's brave attempt to innovate marketing not only provides a case for the furniture industry's marketing transformation, but also broadens the marketing channel and direction for the brand itself. It is a successful exploration. The wide-ranging promotion of activities on the Internet has also triggered the attention of many consumers about smart beds.

With the increase in the variety and quantity of products and the continuous expansion of market demand, in the next 2-5 years, smart beds will usher in the blowout period of category sales. People in the industry said: "Without ten years, every household in China will live a smart home life and sleep on a smart bed!" The era of smart home is coming, want to taste early? Let's start with a smart bed!




Source: GO Jiaju Furniture Network

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