Many people will learn how to calculate the price of cabinets when they buy cabinets, but few consumers understand how cabinets are priced. In fact, Xiaobian believes that if you want to know the price of products, you have to start from the source. Today we take a look at how businesses are pricing cabinets.
1. High-margin product pricing. At least one of the cabinet franchises is for the tree brand. The branded product for the brand station can be set for high-margin pricing. The high-margin product is generally based on the purchase price×2, which may be adjusted according to different market conditions. For independent research and development, unique products or leading specialty products, explosion-proof tempered glass countertops in the cabinets cabinet industry, the sales price is almost 4 times the purchase price.
2, profit product pricing. Profit products are mainly sales products in the cabinet store, which can achieve a certain proportion of sales and profits, and are the major profit points for cabinet shops. Profit-oriented products are generally priced at 2.5 times the purchase price.
3, take the amount of product pricing. The quantity-volume product is the product that the cabinet shop mainly realizes the sales volume, and the pricing of the quantity-carrying product is mainly aimed at the target market whose target competitor has the largest sales volume and the consumer accepts the highest mass price.
4, promotional product pricing. Promotional products are basically a must-have product for each cabinet shop. Because the positioning of different brands is not the same, the promotion price is not the same. To highlight the high cost performance of the brand, promotional products are generally priced at 1.5 times the purchase price.
5, attack product pricing. The attack on the product mainly targets our competitors’ products for attack by the core competitor. The attack is mainly aimed at suppressing and deterring adversaries by implementing low-price strategies and excluding profits. The pricing is also set based on the price of certain products that are targeted by the target sniper. Sniper products are generally 1.3 times the selling price.
Summary: The cabinet pricing method is introduced to this, oh, if you have more confusion about the cabinet price, you can leave a message to the small series below.
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