Can the haze days of environmental protection houses reverse the property market?

In recent days, many parts of the country have been experiencing prolonged air pollution. Experts advise people to stay indoors and keep windows and doors closed during such periods. However, is it truly safe to remain at home with sealed windows and doors? The answer is no. Many newly built homes use high-molecular decorative materials that contain harmful substances like formaldehyde, benzene, ammonia, and radioactive cesium—substances that can severely affect human health. If indoor spaces remain closed for extended periods, indoor air quality can deteriorate significantly, leading to the accumulation of pollutants such as carbon dioxide, outdoor pollutants, and formaldehyde. The arrival of haze has made people more aware of the need for clean indoor air. Pedestrians can be seen wearing masks on the streets, and air pollution has brought attention to fresh air systems that help purify indoor environments. In first-tier cities like Beijing, Shanghai, and Shenzhen, fresh air systems have long been popular in projects that emphasize environmental protection. However, due to limited public awareness, green housing hasn’t yet become a major trend in the real estate market. So, what exactly is a fresh air system? It is a device that brings in fresh air from the outside while expelling stale air through dedicated channels, creating a continuous “fresh air flow field” inside the room. This system filters, detoxifies, sterilizes, oxygenates, and preheats the indoor air, ensuring a clean and healthy environment even when windows are closed. With increasing concerns about pollution, eco-friendly homes equipped with low-carbon and advanced anti-pollution technologies are gaining new opportunities. However, environmental housing still needs to overcome challenges in terms of acceptance and market penetration. Continuous self-improvement and upgrades are essential. Currently, what is the status of fresh air systems in Chengdu’s real estate market? Wen Liyang, chief researcher at the Huaxi Urban and Real Estate Research Institute, noted that there are both large-scale systems integrated into central air conditioning ducts and smaller units installed in bathrooms. While these systems offer significant air purification effects, their ability to handle smaller pollutants like PM2.5 still needs improvement. Wen also pointed out that installation and pricing are areas that require further refinement. For instance, residential projects using fresh air systems typically require central air conditioning, which is not yet common in most residential communities. Additionally, the cost remains relatively high, and customer awareness is still low. After installation, the system requires windows and doors to remain closed, which conflicts with traditional habits. Despite being a relatively new technology, fresh air systems are expected to have strong market potential as environmental awareness grows. But what challenges exist in promoting these systems today? Experts suggest that marketing efforts must be strengthened. Many projects in Chengdu rely on the idea that good quality will attract customers, but they lack effective promotion, leading to low consumer awareness. Enhancing customer experience through interactive marketing is key, as satisfaction after use often drives sales. Lastly, reducing prices is crucial. Overly high pricing may deter buyers, so setting a reasonable price is essential for success. In conclusion, whether eco-friendly homes can reshape the property market depends largely on reasonable pricing and improved public awareness.

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