Furniture brands call for "Furniture Integrity Convention" brand value to be fulfilled
A good product needs a bright sword! Yuanmu Home Furnishing, Jusang Furniture, Mahogany House, I Love My Home, Cardioman, Xintai Dynasty, Bosen Furniture and other furniture brands jointly promote the integrity convention: production in strict accordance with standards, and firmly oppose substandard charging Good, false and true; put an end to false publicity to ensure the authenticity of product and service information; if there is any after-sales problem, solve it reasonably. Realize the taste and value of furniture with high-quality products and after-sales service. Ensure the authenticity of the origin and brand origin, and never deceive consumers.
The furniture market needs brand integrity
"The entire furniture sales area in Shaanxi Province is 3.5 million square meters. The Xi'an market has reached 1.3 million square meters in the first two years of statistics. It is definitely more than this number. From the perspective of the Xi'an market, the current furniture market is saturated." Li Yulin, secretary general of Shaanxi Furniture Association, said. Therefore, it is inevitable that there are some golden jade watches, furniture products that fail, in which muddy water touch fish. The rapid release of consumption potential and the rapid establishment of the furniture integrity system have caused consumers to fall into the dilemma of asymmetric information.
Shi Lifeng, President of Xi'an Hongmu Yajuge, believes that the value of mahogany furniture is a product service composed of functional needs, cultural appreciation, historical taste and craft value. The mahogany material has a higher value than ordinary furniture because it is appreciated and protected. But mahogany cannot be a speculative investment product. Some merchants use the "old furniture" and "sell by catty" names to upset the market and cannot represent the value of mahogany. It is recommended that consumers choose a brand with integrity rather than being fooled by the idea of ​​being cheap.
In response to false propaganda and sub-charged dishonesty, Shi Cuiping, general manager of Shaanxi Furniture, believes that this is contrary to business ethics. "Taking solid wood furniture, the country has a vague definition of material standards, so some brands take advantage of it and falsely advertise the characteristics of solid wood. Different products have corresponding consumer groups, and merchants should clearly write the origin and price on the tag , Materials and even furniture. "
The head of the children's furniture brand I Love My Family believes that companies are like people, with their own body, heart, and various organs. These parts are unified, and their functions are complementary to each other to form a virtuous circle. Especially when it comes to children's furniture brands, it is necessary to keep environmental protection and materials in mind. Don't be fooled by the luck of consumers, the terminal shopping guide should be more standardized, and should not be ambiguous.
Brand value gradually enters the cashing period
Consumers are paying more and more attention to furniture products, which also means that furniture brand value is entering the cashing period. Doing a good job and letting that product "talk" is the collective expression of the honest brands this time.
"Good product environmental performance must meet the standard. We have long-term fixed-point inspection with the Zhejiang Provincial Testing Center to evaluate the formaldehyde emission. In addition, the manufacturer will regularly train terminal dealers and establish it in May this year. The first furniture consumption school in Zhejiang Province. It is easier to realize the brand value by supplementing knowledge. "Zhou Jiqing, director of Jusang Furniture Xi'an Office, added.
In the eyes of Ma Fanchun, the marketing director of Xintai Furniture Co., Ltd., it is the right way to start with the details and to permeate integrity into every production process. "From the raw materials to the cutting materials, and then to the factory, all the materials are completely in line with the content of the publicity, and are not doped with materials.
In addition, paint has also passed the national certification of environmental protection brands, furniture environmental protection is the most basic demand. "
Regarding how to display the high-quality "genes" of products, Li Songyu, the assistant chairman of Yuanmu Furniture, is very interested in the word-of-mouth effect of consumers. He believes that the terminal of all furniture companies is to make products. The source of the wooden tenon and mortise structure can be 100% solid wood. Naturally, there is no need to talk about it, and consumers will also give it recognition.
The demonstration effect of integrity is about to ferment
The word "Pin" has three mouths, and only products that can be passed on by word of mouth can be called a brand. The person in charge of Cardioman believes that integrity is the conscience of enterprise development, and enterprises must operate in good faith to truly realize the value and taste of furniture. The labels of "precious wood species", "hand-carved" and "imported materials" can only be trusted by consumers if they can be truly implemented.
If a worker wants to do his job well, he must first sharpen his weapon. These furniture brands are willing to stand up and advocate the declaration of integrity, so that people can smell the furniture industry's transformation to create high-quality furniture products with integrity as a medium. From a long-term perspective, the brand enterprises represented by them will drive the development of the entire industry with their own good demonstration effect.
At the same time, sincere brands here specifically remind consumers that they should not forget to check the furniture product manuals when buying furniture. And learn more about the materials used, the index of harmful substances contained, the origin, etc. Once you find that the instructions are ambiguous, or do not match the actual product, please buy carefully.
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