The brand covers a company's culture, philosophy, products and services and many other constituent factors, among which the culture is most invisible and profound. Many well-known luxury brands in the world have a distinctive brand personality, and this personality is the result of the nourishment of its long development history and deep brand culture. Watching the vast scale of more than 5,000 manufacturing companies in China's flooring industry, there are numerous flooring companies that have swept the city in the name of culture. Flooring companies where cultural brands appear are even rare. Former President of the Forest Products Industry Association Zhang Linlin once mentioned at the Muju Culture Seminar held by Life Home that culture is related to the vitality and creativity of an industry, and the role of wood culture in promoting the related industries is not Estimated.
Among the flooring brands that have created the name of luxury with a cultural route, Living Home is undoubtedly the best one that can be recognized by the industry. Teacher Zhang Linlin once commented on the life home. In the flooring industry in China, life home is the most brand-focused enterprise. In the industry, Life Home is the first person to inject the essence of European Baroque art into the product culture, and is also the first enterprise to produce antique hand-scraped flooring in China. Based on this, it began to lead the trend of Chinese flooring fashion. Every new product release since then has been unveiled with a deep cultural background: Rococo enhancement, American creative cube, Da Vinci stone sculpture and parquet floor ... .
This cultural heritage provides endless inspiration and enlightenment for Life's brand development and product innovation. It is not difficult to see that it is precisely through a bit of cultural accumulation that Life Home has developed rapidly in just a few years. The market share continues to rise. Culture is a spiritual resonance between people, and culture has also made the brand of life home a synonym for new luxury.
Living House has hosted a Go game, established a Baroque music library, sponsored explorers, initiated and set up a wood dwelling fan club, etc. These incidents are not directly related to sales, but it is through these accumulations Life brand culture-the life style of a class is particularly eye-catching. In the words of Life Home Chairman Liu Shuo, these moves are a cultural heritage.
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