Security company's secret recipe for success

During the fair, during an interview with Mr. Wang Yi, the sales director of Shenzhen Anlison Electronics Co., Ltd., he expressed the opinion that security is a low-risk industry and many basic technologies are easy to master. A security company wants to be long-term. Development, a good foothold in the entire industry must pay attention to technological innovation, which will be the core competitiveness of any security company's survival and development.

Yes, looking forward to the emergence of domestic security companies everywhere, including a large number of SMEs, can really stand in front of the industry affecting the entire industry is not much? ? However, from the success experience of a few “heavyweight” security companies such as Hikvision, Dahua, Tiandi Weiye, Zhongxing Liwei, and Digital China, we understand that a security company wants to become bigger and bigger. Tips - innovation.

Hikvision has developed into a leading company in the security industry in China and even in the world for ten years. It has always insisted on continuous technological innovation and product replacement, ensuring continuous and high-intensity capital and personnel investment in R&D, and upgrading and maintaining enterprises. The competitiveness. It is understood that Hikvision currently has more than 1,300 R&D personnel, and its R&D investment has accounted for about 7% of sales revenue in recent years.

Since 2003, Hikvision has established the “Hikvision Special Contribution Award” at the R&D center, aiming to inspire R&D personnel to make special contributions in the process of technology development and product development, and encourage R&D personnel to develop, innovate and enterprising spirit. And in accordance with the actual needs of enterprises, and colleges and enterprises to carry out cooperation to promote enterprise innovation capacity building.

The return of innovation by Hikvision is impressive and enviable. Since 2005, Hikvision has been ranked first among China's top 50 security companies. In 2008, it ranked the 9th among global monitoring and manufacturing companies. At present, it is still sitting firmly in the top spot of domestic security. The influence of world security cannot be underestimated.

Let's look at another legend in the security industry, Tiandi Waiye, and from 16th century, it has learned from an unnamed domestic security junior to the first Chinese well-known trademark in the security industry. We learned about this achievement in an interview with its sales director Mr. Zhang Wenlin. Lai is also innovative. As early as the company's strategic layout, Tiandi Weiye positioned itself as a “technology-leading enterprise”, and all development strategies were centered on this.

Tiandi Waiye strengthens its long-term relationship with Tianjin University, Nankai University, Shandong University and other 985 colleges and universities, and 211 engineering colleges and scientific research institutes to ensure that the company's innovative talents are not missing. In addition, it uses the same rewards as Hikvision. Mechanisms, the creation of innovative project bonuses, cash incentives and paid holidays and other incentives based on the progress of the project cycle; for technical innovation has a strong backing, Tiandi Albert CHAN gradually increase investment in research funding every year, pay more attention to the protection of product intellectual property .

There is no need to list more examples, but from the fact that Shanghai Conway and Tianweiye are enough to convince us that innovation has a significant influence on a security company, then whether those small and medium-sized security companies that are still playing a “price war” should Clear your mind, put more thoughts and energy into innovation?

For security enterprise innovation, relevant national policies have also given corresponding support. As early as January 7, 2009, the CNCA issued the No. 4 Announcement of 2009. When it comes to product design, the new version of the rules for the implementation of certification is equivalent. To encourage the development of new technologies in enterprises, such as intrusion detectors, the new version of the rules for implementation of the certification will no longer make too many provisions on the appearance of the detectors in the unit division, but will stipulate the unit through the shape of the circuit board to encourage appearance innovation. This is It is very beneficial to the enterprise, but also encourages product software innovation.

However, the innovation of enterprises is not only the innovation of the appearance of product performance. Security companies must achieve unified innovations in systems, products, business, culture, and brands in order to adapt to the ever-changing market environment, and to be innovative and innovative, and to seek innovation. development of.