Recently, the real estate company is very hot in the Chinese football. From Evergrande to Wanda, the movements are all eye-catching. The movements of Evergrande and Wanda are related to money. All are high investment, are willing to spend money. Evergrande just spent 10 million US dollars invited Argentine Kongka, refreshing the highest value of foreign aid in the Super League. Wanda promised 5 billion yuan in three years, injecting a strong booster into Chinese football. In business and business, Xu Jiayin and Wang Jianlin, as business tycoons, will never make a loss-making business. While contributing economic strength to Chinese football, they believe that they value the promotion of their own companies and enhance the brand. For the hardware industry, the two real estate giants' branding methods are indeed worth learning.
With the rapid development of China's economy, and the complete docking of the world economy, China's hardware industry relies on China's "big bounty" raw material advantages, as well as developed logistics system, has also constantly created a number of Chinese local hardware brands and companies, and even some local The brand has overshadowed the imported brands in global market share. When an industry develops to a certain stage, the brand will abandon the new round in the industry, and the hardware industry is no exception. Good products must have appropriate means of publicity. Simply relying on word of mouth between customers and customers is not enough. It needs a good platform to display these products and let more people know these products. .
According to Xiao Bian's survey, in fact, hardware companies do not want to brand, do not want to advertise, but it is because of the small size of the company, limited funds, can not afford to move hundreds of thousands of large companies advertising costs. In fact, for a hardware company that is not very large, it is a good way to participate in the corresponding hardware professional exhibitions and do some corresponding network promotion. Moreover, not only can you get orders directly, but also can promote sales. The cost reached the brand promotion purpose. Because no matter the media coverage of the exhibition, or the effective shaping of the Internet for the brand, hardware companies can indirectly through the show's media advantages and the advantages of the Internet to create their own promotion, with the least investment to achieve the best results.
In fact, the achievement of its own brand has always been the dream of the Chinese hardware industry, and it is also the focus of Chinese hardware companies and entrepreneurs who are eager to meet their dreams. However, looking back at the status quo of China's hardware industry, we often find such a problem that is the president of many hardware companies, his factory may be very large, but when it comes to building a brand, always feel great “hard to do hardware, do hardware brands Harder".
In Xiao Bian's opinion, whether it is funding or propaganda restrictions, will not hinder a company's branding of hardware brands, because the biggest obstacle to a company's branding is not money, but your marketing methods and ways of thinking. For the contributions and benefits of heavy gold sports, we count a small account for Evergrande Real Estate, which invests hundreds of millions of dollars in football each year. The cost per second for CCTV advertising is 150,000 yuan, and the advertising for other local TV stations is tens or even 100,000 yuan. Seconds, the team's game is 90 minutes, you can calculate, if you want to do 90 minutes of advertising, how much money?
In fact, Evergrande quickly promoted itself from a regional brand to a national brand by sponsoring sports, whether women's volleyball or professional football. Analysts pointed out that although this kind of Evergrande competition that is broadcasted by local stations is regarded as a method of television advertising time conversion, it is worth discussing. However, Evergrande quickly became famous and naturally benefited from investing in professional sports.
Although China's hardware companies will not be as wealthy as Evergrande, Wanda, or even R&F Properties, some real estate giants' marketing thinking and branding methods are indeed worth learning from. Since a brand's competitiveness determines a company's competitiveness in the market. In this regard, we have to study the entire hardware industry in the context of globalization and seek a better development path for the brand building of the Chinese hardware industry.
With the rapid development of China's economy, and the complete docking of the world economy, China's hardware industry relies on China's "big bounty" raw material advantages, as well as developed logistics system, has also constantly created a number of Chinese local hardware brands and companies, and even some local The brand has overshadowed the imported brands in global market share. When an industry develops to a certain stage, the brand will abandon the new round in the industry, and the hardware industry is no exception. Good products must have appropriate means of publicity. Simply relying on word of mouth between customers and customers is not enough. It needs a good platform to display these products and let more people know these products. .
According to Xiao Bian's survey, in fact, hardware companies do not want to brand, do not want to advertise, but it is because of the small size of the company, limited funds, can not afford to move hundreds of thousands of large companies advertising costs. In fact, for a hardware company that is not very large, it is a good way to participate in the corresponding hardware professional exhibitions and do some corresponding network promotion. Moreover, not only can you get orders directly, but also can promote sales. The cost reached the brand promotion purpose. Because no matter the media coverage of the exhibition, or the effective shaping of the Internet for the brand, hardware companies can indirectly through the show's media advantages and the advantages of the Internet to create their own promotion, with the least investment to achieve the best results.
In fact, the achievement of its own brand has always been the dream of the Chinese hardware industry, and it is also the focus of Chinese hardware companies and entrepreneurs who are eager to meet their dreams. However, looking back at the status quo of China's hardware industry, we often find such a problem that is the president of many hardware companies, his factory may be very large, but when it comes to building a brand, always feel great “hard to do hardware, do hardware brands Harder".
In Xiao Bian's opinion, whether it is funding or propaganda restrictions, will not hinder a company's branding of hardware brands, because the biggest obstacle to a company's branding is not money, but your marketing methods and ways of thinking. For the contributions and benefits of heavy gold sports, we count a small account for Evergrande Real Estate, which invests hundreds of millions of dollars in football each year. The cost per second for CCTV advertising is 150,000 yuan, and the advertising for other local TV stations is tens or even 100,000 yuan. Seconds, the team's game is 90 minutes, you can calculate, if you want to do 90 minutes of advertising, how much money?
In fact, Evergrande quickly promoted itself from a regional brand to a national brand by sponsoring sports, whether women's volleyball or professional football. Analysts pointed out that although this kind of Evergrande competition that is broadcasted by local stations is regarded as a method of television advertising time conversion, it is worth discussing. However, Evergrande quickly became famous and naturally benefited from investing in professional sports.
Although China's hardware companies will not be as wealthy as Evergrande, Wanda, or even R&F Properties, some real estate giants' marketing thinking and branding methods are indeed worth learning from. Since a brand's competitiveness determines a company's competitiveness in the market. In this regard, we have to study the entire hardware industry in the context of globalization and seek a better development path for the brand building of the Chinese hardware industry.
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