Abstract Tomorrow is the 3.15 International Consumer Rights Day, which is a big day for consumers. 3.15 This day, not only the various counterfeit and shoddy products, infringement of consumer rights and interests have been exposed by the media, many businesses are also competing to carry out various kinds of...
Tomorrow is the 3.15 International Consumer Rights Day, which is a big day for consumers. 3.15 This day, not only the various counterfeit and shoddy products, infringement of consumer rights and interests were exposed by the media, many merchants also rushed to carry out various promotions with the theme of honesty, so that consumers actually experienced a "God" "a feeling of. Nowadays, not only the consumer goods sector is fiercely promoting rights protection, but also the entertainment media, sports circles, and TCM health care industries have exposed various false phenomena and insiders in the industry through the 3.15 Dongfeng. 3.15 has become a kind of anti-counterfeiting. symbol. However, although the 3.15 anti-counterfeiting storm is fierce, after the storm, how to continue to effectively combat counterfeiting and counterfeiting, and prevent the occurrence of misconduct, will continue to test the relevant departments, enterprises and consumers.
While our hardware industry has developed rapidly in recent years, we have to clearly understand that China's hardware industry is still in the primary development stage. The standardization of the industry still needs to be continuously improved and revised. The quality supervision mechanism and market access of hardware products. The mechanism also needs constant improvement. Due to the relatively low technical content and threshold of the hardware products, there are frequent and complicated hardware products, and counterfeit and fake brands can be seen everywhere, which makes many hardware companies have a headache.
For a long time, how to thoroughly and effectively counterfeit rights has always been a problem that many companies in the hardware industry can't solve. While the hardware industry is developing rapidly, it often brings a lot of inconvenience to the rights protection of hardware companies. On the one hand, product homogenization is also very serious. On the other hand, the standards of hardware products can not keep up with the development of products, and lack the basis for rights protection.
The anti-counterfeiting behavior in the hardware industry is a project that requires long-term maintenance. It cannot be handled solely by the 3.15 rights protection boom. It is necessary to take precautionary measures against counterfeiting and rights protection in peacetime, and establish a good relationship with consumers and the media. In a timely and effective communication in the event of a crisis of integrity.
At the same time, hardware companies can take advantage of the power of consumers. The company needs the trust of consumers and the consumers. Only by forming good interaction with consumers can we grasp the market dynamics in a timely and effective manner, to a certain extent. Can guide consumers to consciously eliminate those fake and shoddy products.
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