New bathroom reshuffle "price war" companies will be eliminated

At present, the competition in China's sanitary ware market is intensifying, and China's sanitary ware industry has fallen into a vicious cycle of relying on price wars to win the market. The current sanitary industry manufacturers and distributors have been blooming, resulting in the emergence of a lot of unfair competition, there are many manufacturers of products that do not meet the standards, watching it, in fact, many indicators can not reach. Under the control of relevant departments, the pace of structural adjustment in the sanitary ware industry will further intensify, and a new round of reshuffle will eliminate many small businesses that rely on price war to rob the market. Value war rather than price war is the best for enterprises. The way to survive.

The spread of cheap competition aside, the entire building materials industry and the entire market are dominated by price wars, and the bathroom industry is no exception. The head of Faenza Sanitary Ware said that the industry is not yet very standard. In fact, this industry is an energy-consuming industry. What does this mean? For example, ceramics, sanitary ware and many other raw materials, it is non-renewable. Therefore, the industry is an energy-consuming industry, and the firing of products, etc. will also use a large number of raw and auxiliary materials, so the industry is a power-consuming industry.

The sanitary ware industry is comparatively late and has a relatively low threshold. In the first three decades of reform and opening up, our entire income level was also good. The large-scale development of the urban phenomenon has a very large demand and causes resources to start flowing rapidly to the industry. . There are nearly ten thousand companies in this industry, or too many. There are many manufacturers of products that do not meet the standards, watching it, in fact, many indicators can not reach.

The intensity of supervision is not very great. Now that there are a large number of products on the market, it is irrational from an industry perspective and resources are wasted. In addition, some brands have also formed domestic brands because they are now working hard in the industry for so many years. However, there are some brother brands who are not very honest. They are also relying on less-qualified products to do some labeling so that he will reduce the cost.

The continuous transition of market competition is now very fierce. It is not only the competition between manufacturers and manufacturers, the competition between brands and brands, but also the competition between distributors and distributors. These brands rely on low prices to compete. Consumers really understand the industry, focus on products, and not many research products.

However, 90%-95% of consumers currently do research. They are irrational consumers. He does not buy a mobile phone to spend time on this product. It is often influenced by many factors, including everyone's introduction. The influence of advertising will result in the purchase. Based on these situations, many brands have created low-price competition.

The person in charge said that we have nearly 30 years of history in the industry. We are all very aware that a qualified product that you sell to 299 or 399 will definitely lose money. Other brother brands must have his Reason, I do not want to say more, certainly can not be achieved from the cost of the industry. Low-price competition should not bring benefits to the whole industry or the whole society. I don't think it is a good phenomenon. I hope our industry and our consumers will rationally consume.

In the fierce market competition, our country's sanitary ware is facing two major difficulties: On the one hand, the Chinese government’s increase in macro-control of real estate has objectively caused a slowdown in the growth rate of domestic real estate investment, giving the sanitary ware industry that is closely related to real estate. As a result of pressure, on the other hand, along with the termination of the five-year transition period of China’s WTO, the internationally renowned giants of the sanitary ware industry have competed to settle in China, and the market competition will become fiercer.