Leading smart and monitor LED screen applications steadily

For the current LED display is rampant, the potential enormous economic and social benefits of the LED display industry, making countries around the world have formulated development plans and support policies, and promote the rapid development of led display industry and the market. Looking at the first quarter of this year, the government procurement LED display market is tepid. Looking ahead, what will be the development trend of the LED display market?

In the first quarter, the government procurement LED display market is tepid. After undergoing explosive market power in the second half of last year, the government procurement LED display market was tepid in the first quarter of this year, which was less than the market performance in the first quarter of last year.

Recently, the Ministry of Finance designated government procurement information release media - "China Financial and Economic News", "China Government Procurement News" and the Chinese government procurement network announced in the first quarter of the open bidding project for LED display bids were summarized and statistics. Statistics show that excluding procurement items with unclear information disclosure and procurement projects that have not been announced as winning bids in the above media, in the first quarter of 2013, the government procurement LED display market completed procurement of 40.5 million yuan, which was significantly lower than the 52.59 million yuan in the first quarter of last year. Reduced by 23%. Among them, in January of this year, the purchase amount of LED display screens was 11.6 million yuan, which was a big gap from the purchase amount of 21.24 million yuan in January last year, and it shrank nearly half; in February of this year, the purchase amount of LED display screens was 13.02 million yuan, compared with February of last year. The purchase amount of 12.85 million yuan was basically the same; in March of this year, the purchase amount of LED display screen was 15.88 million yuan, which was lower than the purchase amount of 18.5 million yuan last March.

For the first quarter of this year the LED display purchases shrink, the industry believes that the first quarter of this year, LED display procurement and the second half of last year's hot performance, in stark contrast, failed to form a strong market trend, but reflects a certain Low season features. This is not due to the shrinking demand for LED displays, and the market is still in a rising path of development. With the continuous deepening of the national energy-saving emission reduction policy and the advancement of the 12th Five-Year Energy Saving Strategy, the procurement of LED display screens will usher in an outbreak period.

Looking at the purchase of LED displays in the first quarter of this year, despite the fact that the procurement market is not as hot as the same period last year, it has also shown coveted market space and development potential. According to the statistical results, there are nearly 60 items of LED display open bidding in the first quarter of 2013. From the list of the top ten projects, it can be seen that the winning bids for the top ten items of government procurement LED display in the first quarter are all over one million yuan. Among them, Fujian Xiapu Grand Theater LED screens and other procurement installation projects and Fujian Jinfeng Tendering Agency Co., Ltd. LED display procurement projects ranked first and second in the first quarter LED display procurement projects with 7.4 million yuan and 6.17 million yuan respectively. Bit.

From the point of view of procurement units, sports venues and performance groups, schools, and hospitals are still the main force for the procurement of LED displays. According to statistics, in the first quarter, the bid amount for the LED display display purchases of sports venues and performance groups was 11.49 million yuan, accounting for 28% of the total LED display purchases in the first quarter; the school LED display purchase amounted to 8.88 million yuan, accounting for the first quarter LED display. 22% of total screen purchases. In addition, the hospital LED display purchase items are also more, but the relatively successful bid is generally small.

In the procurement of LED display screens, full-color is the type with the largest amount of purchases in the project in which the disclosure of information in the bid-winning announcement is clear. In particular, outdoor projects are mostly full-color displays. Excluding items that did not specify the type of display screen, the purchase amount of full-color displays in the first quarter reached 6.57 million yuan. The two-color, monochrome and other types of small purchases.

It is not difficult for Fujian to lead the purchase of LED display in the country from the first quarter procurement data. The development of the LED screen procurement market in all regions of the country is extremely uneven. In the first quarter of Fujian Province, the purchase amount of 17.04 million yuan took the lead in all regions of the country, with the absolute advantage of 42.1% accounting for the nationwide LED display procurement. From the statistical results, it was found that the reason why Fujian was far from other provinces in the procurement of LED displays in the first quarter was mainly due to the two major procurement projects in the province in the first quarter. The bids were 7.4 million yuan and 6.17 million yuan respectively, becoming the first quarter. LED display procurement project two standard king.

In the first quarter of LED display purchases, Beijing, Zhejiang, Hubei, Jiangsu, and Shandong provinces and cities performed well. The purchases were 3.57 million yuan, 3.5 million yuan, 1.86 million yuan, 1.83 million yuan, and 1.69 million yuan respectively. yuan. In other provinces, LED display purchases in the first quarter were relatively small.

Intelligentization and monitoring will become the main development direction of LED displays. Although the current demand for electronic display screens is close to saturation, but with the development of new display screens and breakthroughs in new demand markets and application environments, this will give domestic LED displays. The screen market brings new opportunities. There are opportunities and challenges. With the intensification of competition in the industry, the future display market will continue to maintain the growth trend on the one hand, but on the other hand, it will also aggravate the transition or elimination of some small and medium-sized LED display manufacturers.

Judging from the current level of competition in the domestic LED electronic display industry, competition in the domestic industry is still in the early stage of product competition. Key indicators of competition are mainly reflected in: price, quality, delivery time, after-sales service and other aspects, at this stage LED Display price has become the main indicator of competition.

In 2012, the price of LED display screens continued to decline, which fell by 15% to 20% year-on-year. The deep reason for the continued decline in the price of LED display screens is that large manufacturers with strength hope to eliminate some small and medium-sized manufacturers through price wars. The consequences of the price war not only led to the collapse of certain small manufacturers due to lack of strength and funds, but also led to a decline in the profitability of large manufacturers, and led to the chaos of the LED display industry.

The LED industry has entered the integration period. Some small and medium-sized enterprises will gradually be eliminated in the next few years. In the integration stage, LED electronic display manufacturers with technical strength and capital strength are expected to borrow the strength of the capital market and their own technology and channel advantages to achieve rapid development. In the next 2-3 years, the industry concentration of LED electronic displays will also increase rapidly.

In fact, in the next few years, the domestic LED display market is still growing, and its main growth space will mainly come from the traditional inkjet, neon, billboard replacement market, as well as high-definition, 3D, intelligent, monitoring market, road traffic and other multi-functional high-end LED electronic display market. As long as the order of the industry is regulated, display manufacturers will increase their R&D levels, enhance their core competitiveness, and guide the demand market through products, which will surely win a place in the fiercely competitive market.

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