Flooring companies open up new market strategies

The flooring industry is now a period of relatively mature development. The first-line market is basically saturated. The second-line market tends to be saturated. For some floor companies, opening a new market is an imminent issue at this stage.

"Friends" can only meet the familiar situation of the company is the first thing. Familiar with the company's current position in the industry; familiar with the company's products, especially familiar with the company's product advantages, food methods, storage methods and other aspects of knowledge about the product; familiar with the company's marketing culture and marketing policies; familiar with the new market to be developed All available customer resources that have been retained in the company, including the company's old business units, and active calls to request cooperation with customers.

"Knowing the Other" can only gain a glimpse of new markets and must fully understand the market and competitors. Fully conducting market research is a necessary and first step in opening up a new market. The process of market research is actually a process of finding a feeling in the market. Through surveys, you can fully understand competitors’ market conditions, market potential, and sales forecasts. Discover market opportunities and find breakthroughs.

On the basis of the floor market survey, we determined the status and advantages of our company's products and marketing policies in the same industry, and found a breakthrough. According to the market needs to initially determine the channel distribution model to be selected, whether it is a regional exclusive agent or a number of agents, direct sales or agents, it is important to determine this, which directly determines which type of customer we will visit later.

Visit “Customer” Prerequisites Preparation before visiting customers: samples and related promotional materials. Make sure you are on the route and call ahead to make sure you arrive on time. A “Quality хх Marketing Plan” to determine what to talk about with customers when visiting. Determine the bottom line of the negotiation, such as the problem of payment, promotional support issues, return issues, and so on.

“Motivation” of customer requirements means moderate motivation and affinity for discourse and content. The requirements here are moderate, the talk is too real, the tone is too low, and the entrepreneurial passion of the customers cannot be stimulated. As mentioned above, you told us from the beginning that the goods are often not guaranteed, the quality of the products often goes wrong, and so on. Scared far, too exaggerated to bring trouble for the future work, good after-sales service commitment.

After the final and accurate decision-making has initially selected some intentional distributors, inviting customers to visit the company as far as possible is an important means of promoting successful cooperation. Because I believe that every customer who has visited our company will have great confidence in cooperating with us.

Selecting the most suitable but not necessarily the largest customer from several intentional distributors is our partner.

After formally identifying the partners, they began to work as a “salesman” and “an orderly agent” for distributors in various aspects such as ordering, selection of varieties, determination of pricing system, and determination of distribution channels. Make promises.