Integrated ceiling market confusion to be "broken"

In recent years, the market share of integrated ceiling has also increased. However, behind the continuous development of the integrated ceiling industry, there are a series of problems such as lack of standards and confusion of specifications. Some companies often use the name of integrated ceilings, tying, and even through various "mandatory" measures to force consumers to buy matching appliances at high prices. These actions not only harm the interests of consumers, but also are not conducive to the long-term development of the industry.

Different specifications, electrical appliances and ceiling "disharmony"

On July 20th, Mr. Chen from Zhuzhou Citizen called the home-installed building materials studio and claimed that the size of the integrated ceiling he purchased could not be used because of the size of the integrated ceiling. He was forced to purchase appliances provided by the integrated ceiling merchant.

Mr. Chen told reporters that on May 1st of this year, he purchased a 318mm x 318mm suspended ceiling at a "privileged price" in the Wanshang Shifeng Building Materials Market's Fascinosaur integrated ceiling shop, with a total area of ​​about 12 square meters. The total price is about 4,000 yuan. When he reached the ceiling, he discovered that another brand of Yuba, lamps, and exhaust fans purchased could not be installed because of different specifications.

"When I bought the ceiling, I didn't pay attention to the size. The electric appliances bought outside were all common specifications. I found out that I couldn't use them after I bought them." Mr. Chen said gloomily because the ceiling of the house had already been installed. Purchased a batch of electrical appliances from the French Lion. "Lamps bought outside are worth more than 100 yuan, but in the case of Fascinosaurs, the cheapest is 200 yuan."

Different standards, selling ceiling "tying" electrical appliances On the morning of July 21st, the reporter came to Wanbo Hao Shifeng building materials market, the French lion dragon integrated ceiling shop. The store's sales consultant Zhang Qing told reporters that in addition to the 318mm × 318mm specifications of the integrated ceiling, the store has 159mm × 477mm and other specifications of the integrated ceiling, but "300mm × 300mm specifications, we have basically eliminated, and currently only 318mm x 318mm."

"Essentially, every professional integrated ceiling manufacturer has its own specifications, which is one of the means to prevent dealers from using some cheap appliances to deceive consumers." Zhang Qing said that the means of product differentiation, in the integration The ceiling industry has become an "open secret."

The same mall, another integrated ceiling brand dealer Tao told reporters that in the current integrated ceiling market, a variety of specifications are, but the general is 300mm × 300mm, 300mm × 600mm, 600mm × 600mm and so on. "These specifications are the most common. Consumers are very convenient even if they only purchase the ceiling and their own distribution."

As for the 318mm × 318mm ceiling specifications, it is a special size. “This kind of special gauge plate must be matched with the electrical appliance. Generally only the panel brand that produces this kind of specification will have this size electrical appliance.” Ms. Tao said that this is actually the act of “tying” the electrical appliance. Consumers only Can be "forced" to purchase appliances sold by the ceiling manufacturer.

Market confusion, integrated ceiling to be "breaking"

In the current home improvement building materials market, there are various names such as "integrated ceilings" and "integral ceilings" for the name confusion of ceiling products. Based on the characteristics of the product itself, each major brand has its own naming method. Most consumers still blur the concept of integrated ceilings. Consumers also understand that integrated ceilings must include electrical modules such as ventilation, lighting, and heating. In fact, whether the integrated ceiling products need to be installed with electrical modules or what kind of electrical modules are installed during the sales process is completely dependent on consumers' willingness.

"As one of the drafting standards for the Ministry of Construction's ceiling industry, Fasciculture has adopted special specifications in the name of "more provincial materials." Actually, there is an act of forcing consumers to purchase electrical appliances. Even if electrical appliances are replaced later, consumers can only choose this product. "The brand's electrical appliances." An industry source who did not want to be named said that this not only harmed the interests of consumers, but also not conducive to the long-term development of the industry. “Some integrated ceiling merchants sell plates cheaply, but electrical appliances sell expensively. This is the secret hidden in special specifications. The electrical part is the bulk of money.”

“Enterprises should pay attention to the quality of products and the construction of after-sales service system. This kind of “unconstructive” method of compulsory consumption is totally inadvisable,” said the industry insider.