[China Aluminum Network] The rise of a new generation of consumer groups, changes in the concept of market demand, the development and transformation of the home building materials industry ... ... the new trend of the home industry is more and more obvious: customization, environmental protection, simplicity, and intelligence.
Recently, people in the industry have stated that with the development of the building materials industry itself, the constant changes in its economic and policy environment, and the rise of a new generation of consumer groups, the overall market demand will change at any time. Future companies need to base themselves on market changes. Focus on the development trend of home building materials industry and take advantage of the situation.
A, "custom" large space up
The concept of custom furniture has been hot-fried for many years. In the past year, this type of personalized furniture has gradually become the normal home decoration.
Insiders said: “Once public data was disclosed, custom furniture in developed countries accounted for 60% of the total market share, and now China’s custom furniture only accounts for 20% of the market. As people’s demands for home life become higher and higher. The proportion of custom furniture will also increase steadily year by year. At present, custom furniture in the domestic market is still in its infancy, and there is still great room for development in the future.â€
Reporters visited the market and found that the current provincial furniture customization mainly focuses on cabinets, cloakrooms, children's bedrooms, bedroom furniture and so on. Custom furniture is convenient, economical, and individualized. It can adapt to different types of houses, and the area is greatly used, which is loved by many young consumers.
However, relative to the standard finished furniture, custom furniture has higher requirements for design and service, and from the requirements of the size, structure, function, and color of the furniture, it will greatly test the comprehensive capabilities of furniture companies. If not handled properly, the contradictions that arise will be more and more.
According to industry insiders, the requirements for customized furniture are also comprehensive. They need to improve design and R&D capabilities, brand promotion capabilities, informatization application capabilities, sales service networks, and large-scale flexible customization capabilities, involving all aspects of production and operation.
B. "Environmental protection" is increasingly important
In recent years, environmental protection has become a hot topic of discussion. This topic has also led consumers to pay attention to environmental protection.
“Everybody thought that environmental protection was very important before, but nowadays, consumers are increasingly feeling that environmental protection is ranked first before appearance and function. Many adults will also choose to use adulterated styles in children’s furniture as adult furniture. The importance attached to the environmental protection of furniture." A store manager of children's furniture dealers told reporters.
Studies have shown that more than 50% of consumers in China are paying attention to the environmental protection of their products when purchasing household products. More than 30% of consumers consider environmental protection as the primary criterion, and this proportion is expected to increase year by year.
The reporter learned from major furniture stores in Taiyuan that, in 2017, home-based sales accounted for more than half of total sales. This choice of consumers also brings many business opportunities for some companies that produce environmentally-friendly furniture. At the same time, it also shows that environmental protection has become the mainstream of consumption in the building materials home industry, and this mainstream will continue in 2018.
C. The rapid development of "smart home"
“The domestic smart home started relatively late and has not yet developed into a climate, but this trend is overwhelming.†In the interview, almost every building material trader and designer said so.
With the development of science and technology, “smart†has become a lifestyle and social trend. Like the popularization of smart phones in the past, the home industry has begun to focus on user needs and keep up with the trend of the society. It is involved in the research and development of smart homes, and it is for consumers. While bringing convenience, it also increases the competitiveness of companies in the market.
This reporter learned that the current smart home in Taiyuan market has been reflected in all aspects of life. The first is smart security, such as home access control, smart locks, and cameras. Followed by smart appliances, refrigerators that can both keep fresh fruits and vegetables and preserve dry goods, double-barrel-separated washing machines, no-clean washing machines, intelligent sweeping robots, smart window-wiping robots, smart toilet seats, smart pillows... these smart appliances are now Taiyuan market is a trend of popularity.
Industry sources told reporters that the smart home market has seen significant growth from 2011, and manufacturers have begun intensively deploying smart homes two or three years ago. In 2017, the number of smart home companies increased significantly. However, from the macro perspective of the industry, the intelligentization and informatization construction of the domestic household industry is advancing slowly. With the gradual maturity of a number of new technologies in the field of artificial intelligence, there is still much room for development in the future.
D. "Simple Wind" is coming back
In the last popular wave of the home industry, the simple and modern style was overwhelmed by the luxurious styles of American and European styles. “And from 2017 onwards, simple winds and frigidity have resurfaced again.†Apple designer Ms. Zhao told reporters.
"This year, we can clearly feel that many homeowners choose to wear home-applied products and decoration styles. They prefer to be simple, do not make complicated TV walls, sofa walls, ceilings, but choose Nordic simplicity, Japanese simplicity, and modern simplicity. Other styles, such as home textile style, are also fresh and pure. However, in the quality of furniture, consumers are more concerned with, such as pure solid wood furniture, flooring, home textile products of pure cotton and silk materials, etc., said Ms. Zhao. “The prices of these consumables are not low, but the style is simple, and there is a sense of understated luxury.
When the reporter visited the market, he discovered that with the improvement of living standards and changes in the consumer environment, the aesthetic concept of consumers has also changed, and the simple, comfortable and simple style has become a hot favorite in the market.
The reporter interviewed a number of responsible persons of building materials companies. They said that following the changes in the market's fashion, most brands now have their business ideas changed. They begin to change from selling products to selling lifestyles, and pay more attention to the importance of furniture product design. . Buying a house or decorating a house is an important part of household expenses. Catering to consumer demand, the company is launching environmentally friendly, simple and beautiful products and seizing market share. This is the current focus of home-brand enterprises.
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