Xi Shi’s heart is stunned, and the ugly people in it see and be beautiful, and they return to their hearts. The rich people in it see it, and they will not close the door; the poor will see it, and the wife will go. He knows beauty, but he doesn't know why it is beautiful. - From "Zhuangzi? Tianyun
Most of the stories of Dong Shi Xiao Yu understand and understand the meaning of the word meaning, although people already know that they can not make the low-paper ridiculous mistakes of Xi Shi's chest frown, but in reality, there is no shortage of "East Shi effect".
The furniture industry is one of the most serious industries in East Germany.
When the time is not seen, the furniture people also like to follow the wind and join in the fun. It has been a while to talk about a topic or talk about a new concept. Especially in the past two or three years, the "hot" and "new knowledge" have never been dropped.
For example, the first two years of "e-commerce hot", going forward and succeeding, it seems that no e-commerce is out of date, the face can not hold. Since the "WeChat fever" last year, almost no furniture boss has found WeChat, and companies applying for micro-signals are everywhere.
Of course, it is time to give praise and encouragement to actively embrace new things. However, before thinking about how to use this new thing to make money, there is even a "semi-solution" that can't be talked about, but also thinks it is "brick home", and in the clouds, "pointing to the mountains." The final outcome can be imagined.
A little bit of inventory, from the "star endorsement fever" in the early years, to the "listing fever", then to the "e-commerce heat" and "blasting heat", the road that extends over can be described as a road with chicken feathers. How many of the enthusiastic celebrity endorsements have shined? How many of the test water and electricity companies dare to put the truth on the table? How many of the superstitious blasts have caught milk and cake?
Looking back, if someone talks about the wading field with the boss who has tested the water before, they will have the opportunity to smell the "bitter water". Compared with the original fanaticism, they can see that they have eaten a long one. The real case of wisdom.
Why do you want to be fanatical, and why do you have to grasp the tail of the trend? When I think of the allusion to the effect of Dong Shi, I can guess that there is a mentality of Dong Shi’s time. I saw that Xi Shi’s appearance is beautiful and beautiful, and it’s a heart-rending posture. I also want to make a difference. In other words, it is to listen to the letter or see that "the pig flies up the sky", regardless of the three seven twenty-one, holding the mentality of buying lottery tickets, in Ma Yun's words, "people can not have no ideals, in case of realizing it."
Ma Yun’s words are not wrong, but only a few will think: the ideal realization needs to have those sufficient and necessary conditions, which are indispensable? This is different from "Dong Shi's seeing Xi Shi's chest frowning and moving without thinking, but not going deep into the perfect combination of appearance, look, posture and temperament."
Seeing that others have made money, and doing well, they will go to school without thinking, and they will hardly explore why others are doing well. Compared with this, there is no failure. What is the failure? It can be seen that “East Shis†is seriously lacking in the cognition of organizational behavior.
So, along the way, we saw "products get hot", "marketing imitation fever", "speaking hot" and so on.
In the meantime, there are several who dare to say that they do not have the shadow of Dong Shi. For example, in the first half of this year, the term “new normal†almost became a must-have for industry forums and conferences. Industry leaders took the stage to talk about the new normal, and the representatives of enterprises came to the stage to speak the new normal. Is it "the hero sees the same thing" or "the man is clouded?" If you are subordinate to the latter, you will inevitably have the suspicion of "East Effect".
Therefore, after the closure of the industry opportunity window, we have seen many companies that do not have their own strengths (advantages), and are still marginalized by companies that are swaying the market with the technology of “East Shi Xiaoâ€. Enthusiastic celebrity endorsements in the hope that the company will be favored by a drag, a superstitious blasting fantasies let the enterprise come back to life and dragged a batch, trying to believe that e-commerce can kill a life of a hard work. Since I think that the "new normal" has come, I can wash away a batch of new business opportunities.
All of this is because the company does not realize that it hides the shadow of Dong Shi’s effect, and from time to time suffers from the disease of Dong Shi.
The allusion to Dong Shi’s effect is not only to let us know the topic of such sensation after dinner. We should understand that some things cannot be learned or learned. Otherwise, it is counterproductive. In particular, operating companies, in this age of chaos, need to have their own opinions. In the face of new things, we must not only know what it is, but also know why. Don't worry about the effect of Dong Shi, laugh at it, and delay the enterprise.
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