Dongguan professional market as a gathering place for sales, is the "manufacturing capital" product into a place of income, but also a distribution center for all kinds of information, is an information hub. Dongguan's various professional markets are developed, with different scales and different forms.
The “Dongguan Factory Outlet Center†located in Wanjiang South China Mall was opened at the end of April this year. Perhaps because of the start, the business was a bit deserted. But only by taking the steps of trying, after the baptism of the market, Dongguan can truly achieve transformation and upgrading.
Dongguan professional market can be traced back to 1993, Humen Town Fumin Fashion City was born, the original processing enterprises have poured into the test water independent brand marketing, creating a miracle in the history of Dongguan's industrial development. So far, Humen has more than 2,000 garment enterprises, including 1 well-known Chinese trademark, 3 Chinese famous brand products, 12 national inspection-free products, 16 famous trademarks in Guangdong Province and 11 famous brand products in Guangdong. The indicators are far ahead in Dongguan. Humen clothing industry has also become the only mature brand in Dongguan except furniture.
According to the data of Dongguan City Economic and Information Bureau, as of the end of April 2008, Dongguan has opened 151 professional markets, 11 under construction and unopened markets, covering clothing, IT, textile, agricultural and sideline products, hardware machinery molds, food, furniture, etc. More than 20 industries. Driven by the professional market, the total sales volume of the wholesale and retail industry in the city in 2009 increased by 14.7% year-on-year, which became an important driving force for GDP. Among the three industrial structures, the proportion of the tertiary industry increased by 5.6 percentage points year-on-year, and the total volume was the first in the history of Dongguan.
Because of the important role of the professional market in industrial upgrading, when Dongguan identifies industrial clusters, it also requires that there must be a matching professional market within the cluster to form a relatively complete industrial chain.
In 2009, Dongguan began to explore the "factory direct sales center" model, trying to use financial funds to support the professional market, so that Dongguan enterprises can explore the market at low cost and embark on the road of brand marketing. Up to now, Dongguan has identified four direct sales centers.
To be transformed, a large-scale Dongguan processing and manufacturing enterprise must have a platform to act as a “touchstoneâ€. Only by contacting the market can companies know how to deal with the storms and then they can get rid of the original model. This platform is a professional market.
17 years ago, the ancient town of Humen, which was famous for its trade in tobacco, rose to a rich fashion city and achieved the brand myth of the Dongguan garment industry. Since then, Dongguan has no second rich people until the financial crisis has forced a new professional market. Under the promotion of private capital and the guidance of the government, the professional market in Dongguan has risen and risen. Enterprises are “borrowing the shipâ€, and the atmosphere of transformation and upgrading is spreading to all walks of life. “Direct Marketing Center†Transformation Sample
Some people come here, trying to get out of the magic of foundry and create their own brand marketing road.
Despite the strong support of the government, objectively, the status of the direct sales center is not even as good as some professional markets that have not received government support. Southern reporters visited four direct sales centers in Dongguan in mid-May and found that the direct sales centers of various direct sales centers were not smooth. Zhongyuan City Factory Outlet Center faces the shackles of “80% of enterprises do not know what the direct sales center is.†The investment is blocked and the official opening period is difficult to determine. The South China Mall direct sales center is also somewhat deserted, and some stores have not sold one piece for a few days. Commodities; Changping Jingjiu Toy City factory direct sales center business is deserted; Dalang wool weaving factory direct sales center has also encountered many problems, many companies do not buy.
This may be related to the beginning of the direct sales center, perhaps related to the status quo of the Dongguan industry, or perhaps not related to the promotion of the direct sales center. Although not very prosperous, there are some people who come here to try to get out of the magic of foundry and create their own brand marketing.
Lai Dayang is such a person. He owns a shoe material company in Wanjiang, Dongguan, which specializes in processing high-tech insoles for overseas customers. In the process of foundry, he always felt curious: Who is the foreigner selling these things to? I only know when I found out that the foreign merchants turned his product around and sold it back to China for sale, and the price was amazingly high. The huge price difference shocked Lai Dayang, just in time for the financial crisis, his factory was somewhat blocked in export, so he started his own brand and domestic market.
After the South China MALL was identified as the “Dongguan Factory Outlet Centerâ€, Lai Dayang looked at the opportunity and rented a pavement next to the Wanda Film City in South China Mall, named “Baozutangâ€. The name sounds like a Muzu Pavilion, but it is actually a store that specializes in insoles. What he did was the product he had found in his own work – the high-tech insole. Customers need to go to the store to measure the feet, according to the customer's foot shape and needs to customize the insole, the price range from tens of dollars to thousands of dollars. This is not only a little higher than the profit of his foundry.
In the factory outlet center, Laida's goal is very clear, he does not expect to eat a big fat man. "I opened this store is an attempt. Try it in all kinds of ways, first find out the market and then say it." Laida said.
Like Lai Dayang, many Dongguan enterprises have very good products, but because they lack understanding of the market, they dare not leave the track of foundry. Only by taking the steps of trying, after the baptism of the market, they can truly achieve transformation and upgrading.
The “Dongguan Factory Outlet Center†located in Wanjiang South China Mall was opened at the end of April this year. Perhaps because of the start, the business was a bit deserted. But only by taking the steps of trying, after the baptism of the market, Dongguan can truly achieve transformation and upgrading.
Dongguan professional market can be traced back to 1993, Humen Town Fumin Fashion City was born, the original processing enterprises have poured into the test water independent brand marketing, creating a miracle in the history of Dongguan's industrial development. So far, Humen has more than 2,000 garment enterprises, including 1 well-known Chinese trademark, 3 Chinese famous brand products, 12 national inspection-free products, 16 famous trademarks in Guangdong Province and 11 famous brand products in Guangdong. The indicators are far ahead in Dongguan. Humen clothing industry has also become the only mature brand in Dongguan except furniture.
According to the data of Dongguan City Economic and Information Bureau, as of the end of April 2008, Dongguan has opened 151 professional markets, 11 under construction and unopened markets, covering clothing, IT, textile, agricultural and sideline products, hardware machinery molds, food, furniture, etc. More than 20 industries. Driven by the professional market, the total sales volume of the wholesale and retail industry in the city in 2009 increased by 14.7% year-on-year, which became an important driving force for GDP. Among the three industrial structures, the proportion of the tertiary industry increased by 5.6 percentage points year-on-year, and the total volume was the first in the history of Dongguan.
Because of the important role of the professional market in industrial upgrading, when Dongguan identifies industrial clusters, it also requires that there must be a matching professional market within the cluster to form a relatively complete industrial chain.
In 2009, Dongguan began to explore the "factory direct sales center" model, trying to use financial funds to support the professional market, so that Dongguan enterprises can explore the market at low cost and embark on the road of brand marketing. Up to now, Dongguan has identified four direct sales centers.
To be transformed, a large-scale Dongguan processing and manufacturing enterprise must have a platform to act as a “touchstoneâ€. Only by contacting the market can companies know how to deal with the storms and then they can get rid of the original model. This platform is a professional market.
17 years ago, the ancient town of Humen, which was famous for its trade in tobacco, rose to a rich fashion city and achieved the brand myth of the Dongguan garment industry. Since then, Dongguan has no second rich people until the financial crisis has forced a new professional market. Under the promotion of private capital and the guidance of the government, the professional market in Dongguan has risen and risen. Enterprises are “borrowing the shipâ€, and the atmosphere of transformation and upgrading is spreading to all walks of life. “Direct Marketing Center†Transformation Sample
Some people come here, trying to get out of the magic of foundry and create their own brand marketing road.
Despite the strong support of the government, objectively, the status of the direct sales center is not even as good as some professional markets that have not received government support. Southern reporters visited four direct sales centers in Dongguan in mid-May and found that the direct sales centers of various direct sales centers were not smooth. Zhongyuan City Factory Outlet Center faces the shackles of “80% of enterprises do not know what the direct sales center is.†The investment is blocked and the official opening period is difficult to determine. The South China Mall direct sales center is also somewhat deserted, and some stores have not sold one piece for a few days. Commodities; Changping Jingjiu Toy City factory direct sales center business is deserted; Dalang wool weaving factory direct sales center has also encountered many problems, many companies do not buy.
This may be related to the beginning of the direct sales center, perhaps related to the status quo of the Dongguan industry, or perhaps not related to the promotion of the direct sales center. Although not very prosperous, there are some people who come here to try to get out of the magic of foundry and create their own brand marketing.
Lai Dayang is such a person. He owns a shoe material company in Wanjiang, Dongguan, which specializes in processing high-tech insoles for overseas customers. In the process of foundry, he always felt curious: Who is the foreigner selling these things to? I only know when I found out that the foreign merchants turned his product around and sold it back to China for sale, and the price was amazingly high. The huge price difference shocked Lai Dayang, just in time for the financial crisis, his factory was somewhat blocked in export, so he started his own brand and domestic market.
After the South China MALL was identified as the “Dongguan Factory Outlet Centerâ€, Lai Dayang looked at the opportunity and rented a pavement next to the Wanda Film City in South China Mall, named “Baozutangâ€. The name sounds like a Muzu Pavilion, but it is actually a store that specializes in insoles. What he did was the product he had found in his own work – the high-tech insole. Customers need to go to the store to measure the feet, according to the customer's foot shape and needs to customize the insole, the price range from tens of dollars to thousands of dollars. This is not only a little higher than the profit of his foundry.
In the factory outlet center, Laida's goal is very clear, he does not expect to eat a big fat man. "I opened this store is an attempt. Try it in all kinds of ways, first find out the market and then say it." Laida said.
Like Lai Dayang, many Dongguan enterprises have very good products, but because they lack understanding of the market, they dare not leave the track of foundry. Only by taking the steps of trying, after the baptism of the market, they can truly achieve transformation and upgrading.
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