The continuous development of the industry, the development of the sanitary ware industry has experienced a lot of bumps, the financial market caused by the decline in the rigidity of the international market demand, the rise of trade protectionism in various countries, etc., technical trade barriers make China's health enterprises export are facing increasing pressure. Affected by the financial crisis, sanitary ware enterprises face different levels of difficulty. To this end, we have to think more about how domestic sanitary ware export enterprises should respond to overseas market changes and turn crisis into opportunity.
Measures 1 rely on technological innovation to break through trade barriers
For a long time, China's sanitary products have been cheap and beautiful, and have been loved by foreign dealers and consumers. The export volume has doubled. However, with the gradual increase in export volume and the deterioration of the international economic situation, more and more countries have begun to implement various trade barriers that are close to harsh technical standards, which has increased the difficulty for Chinese health enterprises to open up foreign markets. Faced with this trend and solving trade protection, the first thing that China's health enterprises must do is to rely on technological innovation to implement industrial standard upgrades. According to experts, breaking through technical barriers to trade first means that products must meet the requirements of standards. To ensure that products placed on the market meet standards, manufacturers should establish product control systems. In addition to meeting local technical standards, sanitary products should also conform to the living habits and ways of thinking of local residents. At present, under the pressure of increased export pressure, Chinese sanitary ware enterprises are paying more and more attention to relevant international standards, and the quality of their products has been greatly improved. They have consistently complied with relevant technical standards and avoided export disputes caused by standard barriers. With the gradual enhancement of the strength of China's security enterprises, more and more manufacturers' product standards have reached or exceeded the standards of foreign demanding products. High standards of products, reasonable prices will become a key factor in breaking trade barriers, thus winning a larger overseas market.
Measure 2 to maintain the European and American markets to expand into emerging markets
Affected by the financial crisis, the demand of the three major trading partners of the United States, Japan and Europe has sharply decreased, and the international market has shrunk. According to statistics in recent years, the US, Japan and Europe markets account for more than 60% of China's export share. However, due to the economic downturn caused by the financial crisis in the United States, Japan and Europe, the demand has been greatly reduced. It is understood that orders from the European, American, and Japanese exhibitors of the Canton Fair have been reduced to varying degrees, resulting in a sharp decline in corporate export orders, making many export-oriented enterprises face the pressure of survival.
The industry insiders analyzed the data of the Canton Fair and said that they will be optimistic about the Canton Fair in the fall of 2009. "Many European and American buyers' stocks will be consumed in the second half of the year. I believe that the turnover of the Canton Fair will rise in the fall of 2009." However, at present, in the face of the current predicament, on the one hand, try to maintain the major markets in Europe, the United States, and Japan, and actively invite new and old customers to come to the market; on the other hand, look for emerging markets as another focus, and vigorously develop Southeast Asia, South Asia, the Middle East. , emerging markets such as Africa and South America. For many export enterprises in China, the current economic situation is difficult, but there are many opportunities. The Chinese market is like a night pearl in the eyes of the world, and strong domestic demand will be an important growth point for the economy in the future. Many companies that have focused on exporting in the past have begun to re-examine their own marketing strategies and the fertile soil of this piece of land, and set the direction for future development.
Measure 3 accelerates overseas brand strategic marketing
China is a big exporter of sanitary ware, but it is mainly exported in the form of OEM or OEM processing, earning a meager processing fee, although the risk is low and the effect is quick. It can be extremely unfavorable from the trend of the development of the entire export form. For a long time, foreign enterprises have used the advantage of China's cheap labor to make domestic processing enterprises only obtain a small amount of product processing costs in production, which leads to the simple expansion of China's foreign trade. The increase in the amount is much lower than the increase in export volume, and the export efficiency has declined. It has entered the misunderstanding of only earning foreign exchange and not creating new cards. Although the gap between China's many products in terms of quality, performance, processing technology and international advanced level is already small, the disadvantages of sanitary ware brands are increasing, and they are in a passive situation. The current crisis makes us soberly aware of the single processing export. The contradiction between risk and sustainable development. In the future development of China's health enterprises should pay more attention to the construction and development of independent brands, develop their own brands, and do a good job in brand promotion and planning. In view of the characteristics of foreign trade enterprises, enterprises should fully understand the changes in the market, properly grasp the scale of processing, combine OEM processing with the creation of their own brands, and reasonably determine the proportion of OEM processing and private brands, not only through OEM processing. Master the management and technology of world-famous brands, and promote the popularity of domestic brands in the domestic and international markets through its own brands, expand the market share of its own brands, and enhance the competitiveness of enterprises. Before the outbreak of the crisis, several foreign trade companies in Chaozhou had started their own brand marketing in the Southeast Asian market, and opened specialty stores in the form of brand franchise. Therefore, enterprises were less affected during the economic crisis.
In short, as the comprehensive competitiveness of China's sanitary ware enterprises is getting stronger and stronger, the gap between industry standards, product quality, production technology and other advanced foreign-invested enterprises is getting smaller and smaller. With the intensification of international trade competition, the traditional way of cheap processing and export in the past must be properly adjusted in the new form. The formulation of relevant national policies in the future will also encourage innovation and brand strategy. The foreign trade development model that relies on cheap labor and sacrifices non-renewable resources and the environment will gradually be restricted. China’s health enterprises should use this crisis to accelerate enterprise adjustment. Self-improvement, develop a feasible response to development strategies, thereby broadening the market and developing.
Measures 1 rely on technological innovation to break through trade barriers
For a long time, China's sanitary products have been cheap and beautiful, and have been loved by foreign dealers and consumers. The export volume has doubled. However, with the gradual increase in export volume and the deterioration of the international economic situation, more and more countries have begun to implement various trade barriers that are close to harsh technical standards, which has increased the difficulty for Chinese health enterprises to open up foreign markets. Faced with this trend and solving trade protection, the first thing that China's health enterprises must do is to rely on technological innovation to implement industrial standard upgrades. According to experts, breaking through technical barriers to trade first means that products must meet the requirements of standards. To ensure that products placed on the market meet standards, manufacturers should establish product control systems. In addition to meeting local technical standards, sanitary products should also conform to the living habits and ways of thinking of local residents. At present, under the pressure of increased export pressure, Chinese sanitary ware enterprises are paying more and more attention to relevant international standards, and the quality of their products has been greatly improved. They have consistently complied with relevant technical standards and avoided export disputes caused by standard barriers. With the gradual enhancement of the strength of China's security enterprises, more and more manufacturers' product standards have reached or exceeded the standards of foreign demanding products. High standards of products, reasonable prices will become a key factor in breaking trade barriers, thus winning a larger overseas market.
Measure 2 to maintain the European and American markets to expand into emerging markets
Affected by the financial crisis, the demand of the three major trading partners of the United States, Japan and Europe has sharply decreased, and the international market has shrunk. According to statistics in recent years, the US, Japan and Europe markets account for more than 60% of China's export share. However, due to the economic downturn caused by the financial crisis in the United States, Japan and Europe, the demand has been greatly reduced. It is understood that orders from the European, American, and Japanese exhibitors of the Canton Fair have been reduced to varying degrees, resulting in a sharp decline in corporate export orders, making many export-oriented enterprises face the pressure of survival.
The industry insiders analyzed the data of the Canton Fair and said that they will be optimistic about the Canton Fair in the fall of 2009. "Many European and American buyers' stocks will be consumed in the second half of the year. I believe that the turnover of the Canton Fair will rise in the fall of 2009." However, at present, in the face of the current predicament, on the one hand, try to maintain the major markets in Europe, the United States, and Japan, and actively invite new and old customers to come to the market; on the other hand, look for emerging markets as another focus, and vigorously develop Southeast Asia, South Asia, the Middle East. , emerging markets such as Africa and South America. For many export enterprises in China, the current economic situation is difficult, but there are many opportunities. The Chinese market is like a night pearl in the eyes of the world, and strong domestic demand will be an important growth point for the economy in the future. Many companies that have focused on exporting in the past have begun to re-examine their own marketing strategies and the fertile soil of this piece of land, and set the direction for future development.
Measure 3 accelerates overseas brand strategic marketing
China is a big exporter of sanitary ware, but it is mainly exported in the form of OEM or OEM processing, earning a meager processing fee, although the risk is low and the effect is quick. It can be extremely unfavorable from the trend of the development of the entire export form. For a long time, foreign enterprises have used the advantage of China's cheap labor to make domestic processing enterprises only obtain a small amount of product processing costs in production, which leads to the simple expansion of China's foreign trade. The increase in the amount is much lower than the increase in export volume, and the export efficiency has declined. It has entered the misunderstanding of only earning foreign exchange and not creating new cards. Although the gap between China's many products in terms of quality, performance, processing technology and international advanced level is already small, the disadvantages of sanitary ware brands are increasing, and they are in a passive situation. The current crisis makes us soberly aware of the single processing export. The contradiction between risk and sustainable development. In the future development of China's health enterprises should pay more attention to the construction and development of independent brands, develop their own brands, and do a good job in brand promotion and planning. In view of the characteristics of foreign trade enterprises, enterprises should fully understand the changes in the market, properly grasp the scale of processing, combine OEM processing with the creation of their own brands, and reasonably determine the proportion of OEM processing and private brands, not only through OEM processing. Master the management and technology of world-famous brands, and promote the popularity of domestic brands in the domestic and international markets through its own brands, expand the market share of its own brands, and enhance the competitiveness of enterprises. Before the outbreak of the crisis, several foreign trade companies in Chaozhou had started their own brand marketing in the Southeast Asian market, and opened specialty stores in the form of brand franchise. Therefore, enterprises were less affected during the economic crisis.
In short, as the comprehensive competitiveness of China's sanitary ware enterprises is getting stronger and stronger, the gap between industry standards, product quality, production technology and other advanced foreign-invested enterprises is getting smaller and smaller. With the intensification of international trade competition, the traditional way of cheap processing and export in the past must be properly adjusted in the new form. The formulation of relevant national policies in the future will also encourage innovation and brand strategy. The foreign trade development model that relies on cheap labor and sacrifices non-renewable resources and the environment will gradually be restricted. China’s health enterprises should use this crisis to accelerate enterprise adjustment. Self-improvement, develop a feasible response to development strategies, thereby broadening the market and developing.
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