The country's continuous regulation of real estate policies has significantly curbed investment and speculative home buying, shifting the focus of the home improvement industry toward genuine consumer demand. Recently, during a visit to the home improvement market, reporters found that the "Golden September, Silver October" period is already in full swing. Retailers are offering a variety of promotions—such as free appliances, prizes, and allowances—to attract consumers with real needs. These strategies have made the market increasingly competitive and vibrant.
It's clear that the half-yearly home improvement rush will be concentrated in the "Golden September, Silver October" period. Through creative and affordable campaigns, companies are working hard to draw customers to their platforms, making this time crucial for market competition. The four key consumer groups are now driving the market forward. However, as government regulations on property speculation intensify, many investors are stepping back, allowing homeowners to reclaim their place in the market.
According to incomplete data, from May this year, owners accounted for 80% to 90% of the buyers. “The change in the upstream environment has led to the return of homeowners,†said Yao Baolin, chairman of the Hunan Provincial Interior Decoration Association. He emphasized that four main groups are currently fueling the market: couples who buy homes to get married after long-term relationships, individuals who have saved up to purchase a home after years of urban work, professionals who are improving their living conditions due to career growth, and successful people who dream of living in a villa. These four groups make up about 70% of the renovation activity in the first half of the year.
The just-needed family is now entering its peak selling season. Zhong Jucheng, chairman of Meidi Decoration, is optimistic about the second half of the year. He believes that the growing demand from those with real housing needs and those looking to improve their living conditions is a strong driver for sales in the home industry. This reporter learned that Meidi will launch high-end packaged products using the “pro-mall price†strategy during the "Golden September, Silver October" period to target the just-needed market.
“Regardless of how the market fluctuates, people who need to move in for marriage or other reasons will eventually take action,†said Tong Binyuan, board member of a major group. He added that rigid demanders and those seeking improved housing are the backbone of final consumption and play a vital role in the home industry’s sales performance. Hong Yang Changsha General Manager ** predicted that the just-needed home decoration market in Changsha may see a surge in the second half of the year. Currently, brand companies are focusing on improving service quality and preparing for better customer experiences in the future, offering more choices with higher value for money.
At present, labor costs, material fees, and service charges may face another round of price hikes. However, merchants are still trying to attract customers. The prices that are so sensitive to the just-needed families remain stable, even being used as an advantage. Zhang Fujun, president of Apple Decoration, believes that the best time for the just-needed family has already arrived.
The anti-fatigue floor mat integrates various functions: fatigue relief, high elasticity, shockproof, etc., can effectively prevent impact and fatal injuries, and is very durable for industrial and harsh environments. The shape of its bottom and surface is designed for workers to stand for a long time, which can greatly reduce the fatigue and pain caused by prolonged standing on the legs.
Here we recommend our Pvc floor mats, it was widely used for runners of hotel public, we have 1.3mm and 2.5mm two type online produce. welcome to contact us.
| 1 | 1.3mm | General type |
| 2 | 2.5mm | High quality |
Welcome to visit us.
Non Slip pvc Floor Mats,Non-slip Floor Mats,Anti Slip Mats,Non Slip Pvc Mats
Jiangyin Yining E-Commerce Co., Ltd , https://www.pvcmatyining.com