Building sanitary ceramics industry

Building sanitary ceramics industry Recently, the building materials market has shown a mixed picture. On one hand, some manufacturers are struggling with inventory overstock, while on the other, several key players are facing supply shortages and are working hard to increase production capacity. Brands like New Pearl, Hongyu, Bode, Marco Polo, and Jin Yitao are all experiencing tight delivery schedules. Even companies such as Jiangxi Gao'an and Shenyang Faku are seeing their products sell quickly, showing strong demand in the market. So why is there such a stark contrast between brands that are thriving and those that are struggling? The answer lies largely in product quality and distribution channels. Successful brands have managed to build a solid reputation through consistent quality and a wide variety of products. Hongyu Ceramics, for instance, has expanded its reach into county-level cities, creating a broad customer base and achieving daily sales of tens of millions of yuan. However, brands that fail to meet quality standards often end up losing both customers and dealers. Some manufacturers cut corners to reduce costs, leading to declining product quality, which results in poor sales and unhappy partners who eventually move on. Even with high-quality products, if the distribution network isn’t well developed, it’s difficult to achieve success. Many marketing professionals believe that without a strong channel strategy, even the best products may not perform well in the market. Building a robust distribution system requires time, effort, and investment. Only through continuous expansion and training of distributors can a brand truly unlock its full potential. Another question remains: despite the overall economic slowdown in the first half of the year, why are ceramic products still selling so well? How long will this trend last? This is a growing concern for many observers. The recent slowdown in various industries has already triggered social tensions, and China’s rapid economic growth over the past three decades has raised questions about sustainability. Cities like Wenzhou and Ordos once thrived but now face empty buildings, abandoned factories, and a sense of decline. Even places like Huaxi Village in Jiangsu, once known as the "First Village in the World," have seen a sharp drop in activity, with many factories shut down and luxury hotels standing mostly vacant. Looking at the real estate boom in Foshan, major developers like Vanke, Wanda, Greenland, and Poly have poured significant resources into commercial properties. Reports suggest that within a few years, the city could see an influx of 3 million square meters of commercial space, surpassing even first-tier cities like Shenzhen and Guangzhou. But how will this massive volume be absorbed? Commercial real estate must align with the industrial economy. If the real economy in Foshan cannot support this scale, these towering structures might soon become symbols of urban emptiness. In fact, traditional manufacturing is becoming increasingly challenging, with many businesses barely breaking even. Some entrepreneurs have shifted capital into real estate, lending, or immigration, further inflating the property market. If the macroeconomic environment continues to weaken, and necessary reforms are delayed, the consequences could be severe. The current situation suggests that the cost of inaction may come at a high price in the future.

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