China's hardware industry development trend research report

China has gradually become a major hardware processing and exporting country in the world, and has become one of the world's largest hardware manufacturing countries, with a broad market and consumption potential. With the development of social economy, the hardware industry will also show a new trend under the new situation. However, in the "12th Five-Year" era of "greener and more earning money", energy-saving and intelligent products are popular, and hardware companies know the industry. The development trend can go further! [Research] Research in the hardware industry recently launched, the Ministry of Industry and Information Technology on the "improvement of China's hardware industry core competitiveness of the countermeasures" and "China's hardware products industry backward production capacity survey and analysis" two major issues in China's hardware products Industry development. The content of this survey will focus on the five transformations of the industry development mode, and effectively promote the industrial restructuring and industrial upgrading, as well as the revision of product standards, product quality improvement, product safety issues, industry concentration and industrial cluster development. Analyze the difficulties and conduct analysis and analysis on how to eliminate the distribution of backward production capacity and industrial backward production capacity. According to Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, this survey will focus on field research and conduct anatomical analysis of key production areas (Yangtze River Delta, Pearl River Delta, Bohai Rim) and key enterprises. And in various forms, understand and summarize the successful experience of relevant sub-sectors and leading enterprises, and conduct special research on typical enterprise cases, and analyze and form reports in depth. The content of this survey will be organized around three major contents: 1. Focusing on five changes in the development mode of the industry, and effectively promoting industrial restructuring and industrial upgrading; 2. Revision of product standards, improvement of product quality, product safety issues, Analysis of difficulties such as the improvement of industry concentration and the development of industrial clusters; 3. Investigation and analysis on how to eliminate the distribution of backward production capacity and industrial backward production capacity; It is reported that according to the investigation and research of the hardware industry, the total output value of the hardware industry It has reached 800 billion yuan and has maintained a growth rate of more than 15%. The products of the industry are exported to more than 220 countries and regions around the world. The export volume exceeds 50 billion US dollars, and the domestic imported hardware products are also about 10 billion US dollars. After the development in recent years, the variety of industries has been increasing, and the categories have gradually increased. At present, there are more than 10,000 varieties, and the number of enterprises has also increased significantly, reaching more than 40,000. Enterprises with annual sales exceeding one billion yuan are coming. The more companies with modern management systems, modern factories, advanced technology and environmental protection facilities, are more and more. Traditional and modern, the image of modern hardware products with labor-intensive and relatively technical content has been gradually established. However, with the steady development of the industry, many new problems have also been exposed. For example, the homogenization of products is serious, the quality of products is unstable, and the high-end products are still occupied by big international brands, and they will face new impacts. The production and operation costs of the industry are growing significantly, especially the fluctuation of raw material prices. Therefore, the research of this subject is of great significance to the further improvement and development of the industry, and is the top priority of development countermeasures. [Industrial Trends] The overall trend of hardware industry development 1. The increasing demand for tool hardware With the continuous improvement of China's status in the world, more and more countries around the world have begun to use Chinese hardware products, which has stimulated the development of China's hardware products to a certain extent. In recent years, with the acceleration of the process of global economic integration, China's hardware and tool processing industry has gradually become the main force of the world hardware tools industry. In some developed countries, especially in Africa, the Middle East and other developing countries, the demand for hardware tools is increasing at a rate of more than 10% per year. Hardware tools are labor-intensive industries. Yongkang, the hometown of hardware, has become a gathering place for hardware tools with its low-cost traditional competitive advantage. 2. The quality of hardware products is improved. At the same time, the requirements of China's hardware products will gradually develop and change in the international market. There will be higher requirements for the quality, packaging and delivery deadlines of Chinese products, and even gradually extend to the production process and product development. Combine products with environmental protection, energy resources, and the human environment. The huge market and central gravity will further attract the manufacturing centers of hardware multinationals to China. The integration with foreign companies will continue to improve the quality of China's hardware products and corporate competitiveness. While continuing to expand the markets of traditional countries such as the United States and Japan, it will also bloom in Southeast Asia, the Middle East, Russia, Europe, and Africa. 3. Capital expansion has intensified After China joined the WTO, in the context of global competition, in order to improve competitiveness, industrial capital has become an important theme of industry operation. In 2004, Supor and Vantage were listed, and Hongbao was also actively working for the listing. Wanhe’s capital market operation will not stop due to the failure of the restructuring of Yuemeiya. From the perspective of capital, the current main feature is the expansion of capital. 4. The cooperation between enterprises is increasing. From the perspective of competition behavior, the cooperation of resource sharing among enterprises is increasing. On the one hand, manufacturers have strengthened the control of retail terminals, strive to reduce sales links, save sales expenses, and make sales channels professional. With the development of direction, the enterprise sales model is developing in the direction of adapting to various markets at the same time. On the other hand, the trend of the development of the sales industry has led to the rising status of large-scale home appliance chain stores, enhanced control over the industry, and participation in price competition that was previously dominated by manufacturers. With its broad market coverage, procurement scale and cost advantages, large retailers will increasingly control their production companies in terms of product pricing and payment delivery. As a lower-level SME, this trend will be in a competitive disadvantage. 5. Pay more attention to the user experience and product humanization. From the application of the product, user needs and consumer habits, the developer will conduct extensive and in-depth research on the indoor locks in the existing market, and combine the feedback from senior industrial customers such as the door factory. Opinions, a new design in the lock body function to meet the needs, tool companies will pay more attention to the user experience. 6. Intention to the integration of personal taste in industrial design The quality of the tool hardware on the market is varied and varied. However, it is rare to bring various cultural connotations into the design concept from the beginning of a design. Since a few years ago, tool companies have been committed to this aspect of exploration and experimentation, so that culture and personality are integrated into product design. 7. Intelligent development of new heights The rise of biometric technology applications and the development of smart locks and smart hardware will raise the tools and hardware applications to a new level. Home intelligence will likely enter the homes of ordinary people in the near future. Smart locks have a broader market prospect, and smart locks will become a popular product on the market. 8. Environmental Protection, Energy Conservation and Safety Environmental issues are a serious call for more effective actions of responsible producers. Whether the products pass the certification of the environmental system and occupational health and safety system, whether to gradually adopt the environmentally friendly plating process, reduce the use of cyanide, whether it meets the discharge standards of electroplating wastewater treatment and electroplating industry, are all issues that manufacturers have begun to pay more attention to. 9. Home cabinet hardware concept extension In the future, home cabinets will be used for food production from special kitchens. The series of furniture with storage and storage functions will be transformed into storage and storage, washing and cutting, cooking and frying, and even dining and entertainment. Comprehensive furniture for learning and working functions, the concept of home cabinet hardware will be extended, and the home cabinet hardware will also undergo great changes in the future. 10. The concept of bathroom hardware products will break through the traditional concept of the past. Bathroom hardware products, as the iconic products of modern luxury life, enter all aspects of people's lives. That is to say, not only has the function of sanitation and cleaning, but also includes health care functions, appreciation functions and entertainment functions. In terms of use functions, bathroom hardware tends to be more humanized. [Industry Interpretation] The development trend of the hardware mold industry during the "Twelfth Five-Year Plan" period is a crucial period for China to properly cope with major changes in the domestic and international development environment and accelerate the goal of building a well-off society in an all-round way. It is also a key period for the healthy development of China's mold manufacturing industry. Although there are many uncertainties in the external environment, China's economic development is still in the period of rapid growth. The comparative advantage of China's molds in the international mold market still exists. The domestic mold market is expected to continue to be optimistic, and the development of the mold industry is showing a general trend. First, the mold is becoming larger and larger. This is caused by the "multiple cavities" developed by the increasing size and high productivity requirements of mold-formed parts. Second, the accuracy of the mold is getting higher and higher. 10 years ago, the precision of precision molds was generally 5 microns, and now it has reached 2 to 3 microns, and soon 1 micron precision molds will be available. This requires super finishing. Third, the multi-functional composite mold will be further developed. In addition to stamping and forming parts, the new multi-functional composite molds are also responsible for assembly tasks such as lamination, tapping, riveting and locking, and the performance requirements for steel are also increasing. Fourth, the proportion of hot runner molds in plastic molds is gradually increasing. Since the molds using hot runner technology can improve the productivity and quality of the parts and greatly save the raw materials for production, the application of hot runner technology is developing rapidly in foreign countries. Many plastic molds produced by plastic mold factories use heat flow more than half. Road technology, some manufacturers use more than 80%, the effect is very obvious. Hot runner molds have also been produced in China, and some enterprises have increased their usage rate to 20% to 30%. Fifth, with the continuous improvement and development of plastic molding processes, gas-assisted molds and molds suitable for high-pressure injection molding will develop. Such molds require good rigidity and high pressure resistance, especially the cavity of the precision mold should be quenched, the gate sealing property is good, and the mold temperature can be accurately controlled, so the performance requirements of the mold steel are very strict. Sixth, the application of standard parts will become more and more extensive. Mold standardization and the application of mold standard parts will greatly affect the mold manufacturing cycle, and also improve the quality of the mold and reduce the cost of mold manufacturing. Therefore, the application of mold standard parts will be greatly developed during the "10th Five-Year Plan" period. Seven is the prospect of a fast economic mold. Nowadays, it is an era of multi-variety and small-batch production. In the 21st century, this production method will account for more than 75% of industrial production. Thus, on the one hand, the life cycle of the product is shortened, and on the other hand, the pattern changes frequently, and the production cycle of the mold is required to be as short as possible. Therefore, the development of fast and economical molds will attract more and more attention. Eighth, with the development of lightweight products such as vehicles and motors, the proportion of die-casting molds will continue to increase, and the life and complexity of die-casting molds will be increasingly demanding. Nine is to further accelerate the process of plastic substitution of steel and plastic substitution, and the proportion of plastic molds will continue to increase. At the same time, due to the increasing complexity and precision of mechanical parts, the requirements for plastic molds are getting higher and higher. Ten is that the technical content of the mold will continue to increase, and the proportion of medium and high-grade molds will continue to increase. This is also the change in the mold market trend caused by product structure adjustment. [Global Overview] Hardware Tools Industry Overview In recent years, with the acceleration of the global economic integration process, China's manual tool processing industry has gradually become the main force of the world hardware tools industry. According to Luo Baihui, the executive secretary of the International Association of Molds and Hardware and Plastics Industry Suppliers, the global compound tool market has grown at a compound annual growth rate of 4.6% over the past 10 years, with the Asia-Pacific market (excluding Japan) growing at a rate of 9%, followed by Europe. 4.9%, which indicates that the hand tool industry in the Asia-Pacific region has strong development potential; in 2010, the global hand tool market reached nearly 35 billion US dollars, of which the North American and European markets accounted for 46%; the future hardware industry competition will become increasingly fierce, it is expected In 2015, the global hand tool industry chain is expected to exceed 45 billion US dollars. Since the financial tsunami in 2008, the global hand tool industry has been hit hard. Although the start-up of new homes in the European and American real estate market continues to shrink, the old house repair market remains at a level. Therefore, DIY hand tool products have suffered from the adverse effects of reduced orders in Europe and the United States. However, compared to other industries, its impact is relatively low. According to Luo Baihui, the executive secretary of the International Association of Moulds and Hardware and Plastics Industry Suppliers, Nuoba is the vice president unit of the European Hand Tool Manufacturers Alliance. After decades of market development, Norbar has occupied the torque tool market in Europe, America and Australia. Products are widely used in aerospace, rail transportation, power industry, coal mining and other production areas. Since 1993, Norbar UK has been involved in the development of ISO/BS 7882, ISO6789, ISO5393, ISO11148-6 and other standards. Currently assisting China in writing the CJJ standard. In 2007, Noba entered the Chinese market. As the leader in the torque industry, Norbar established the first torque laboratory in China and passed TAF and ILAC certification. Currently in the CNAS certification audit stage. The top five exporters of hand tools in Taiwan are the United States, Germany, China, Japan and the United Kingdom. The main importers of hand tools in Taiwan are China, Japan, the United States, Germany and Vietnam. Affected by the financial tsunami, Taiwan's hand tools in 2009 and the annual output value were seriously declining; in June 2010, the two sides signed the Economic Cooperation Framework Agreement (ECFA). Taiwan's hand tool industry is paying more and more attention to the mainland domestic demand market. Taiwan's hand tool industry has more prominent industrial advantages. In addition, the mainland has the world's largest market, and the advantages of the two sides are superimposed, and the prospects are unparalleled. Luo Baihui, the executive secretary of the International Association of Molds and Hardware and Plastics Industry Suppliers, said that the signing of ECFA is conducive to Taiwan's export of hand tools products from mainland China, promoting cooperation and exchanges between the hand tools industry on both sides of the strait, helping each other and complementing each other's strengths. The high-end march of the tool industry value chain. According to statistics: At present, there are about 636 hand tools companies in Taiwan, employing nearly 14,000 people. In 2008, the annual output value of hand tools reached NT$59 billion (about US$2 billion), of which 95% were exported. In 1991, the output value of Taiwan's hand tools was only NT$20 billion. The output value and export value of the hand tool industry in Taiwan have shown steady growth since 1991, and only a sharp decline in 2009 due to the impact of the global financial crisis. In recent years, Taiwan's hand tool exports have continued to grow, with a compound annual growth rate of 6%. In the same period, the annual compound growth rate of China's hand tools exports reached 21%. In 2009, affected by the financial tsunami, international orders for hand tools in Taiwan decreased sharply. Although European and American countries have successively implemented economic stimulus policies, orders for hand tools in Taiwan have resumed growth since the third quarter of 2009, but the annual output value is still seriously declining, only NT$46.34 billion, which is similar to the output value in 2001. The export value was NT$42.28 billion, which was less than the US$42.67 billion in 2002. The output value of Taiwan hand tools in the first quarter of 2010 was NT$12.57 billion, an increase of 8.36% over the same period of last year. The export value was NT$11.81 billion, an increase of 9.96% over the same period of last year, indicating that the global economic recovery brought Taiwan's hand tool industry exports. Positive help, but its export level only returned to around the first quarter of 2006, and has not yet returned to the pre-financial tsunami level. The export value of hand tools in Taiwan has remained at around 90% year-on-year. Since 2003, the proportion of hand tools exports in Taiwan has remained above 90%. It can be seen that local demand in Taiwan is not strong, and its hand tools industry mainly relies on exports. The hand tool industry in Taiwan mainly relies on exports. It is currently the second largest exporter of hand tools in the world after China and Germany. Among them, the top five export destinations are the United States, Germany, China, Japan and the United Kingdom, and the exports to the five places account for about 50% of the total annual export. The main import destinations of hand tools are China, Japan, the United States, Germany and Vietnam. The import value of the five countries accounts for more than 90% of the annual import value. Traditional hand tools are industries with low labor intensity and low processing technology, so production costs are an important competitive advantage. After the reform and opening up, some Taiwanese industry players have set up production bases in mainland China and Southeast Asian countries due to cost factors to increase product competitiveness. Due to the low entry barriers, China's hand tools industry has achieved rapid development. In 2003, China’s export value surpassed that of Taiwan and became the world’s largest exporter of hand tools. The gap in export quotas has been widening year after year. Since 2004, the mainland's imports of hand tool products from Taiwan have been greater than exports. This shows that the purchasing power of rival tool products in the mainland is increasing, showing an increasing trend year by year. It also reflects that Taiwan's hand tool industry is paying more and more attention to the mainland. The domestic demand market, through the mainland to open factories, with a view to further opening up the Chinese hand tools domestic demand market. From 2002 to 2008, the annual growth rate of hand tool exports in China was 21%, and that in Taiwan was only 6.2%. According to customs data, the substitution effect of the mainland hand tool industry during the financial tsunami has become more apparent. Since the beginning of the financial turmoil in the third quarter of 2008, global hand tool export activity has declined. Exports from the mainland began to fall from the third quarter of 2008 to the second quarter of 2009, and the export volume of the Taiwan region rebounded from the third quarter of 2008 to the third quarter of 2009. This reflects the priority of international buyers' inventory replenishment orders to the mainland hand tool industry. The main reason is that the main sales products of the mainland hand tool industry are similar to those of the Taiwan hand tool industry. Not only has the quality gradually reached the level of Taiwan's hand tool industry, but also the product cost advantage is obvious. Therefore, the cross-strait hand tool industry has strengthened cooperation and the market has become increasingly urgent. China's economy is growing rapidly and facing the same problems as the development of Taiwan. The rising wages and stricter labor regulations have reduced the profit margins of the industry, which is not conducive to the development of the hand tools industry. Therefore, a small number of Taiwanese businessmen have transferred to Vietnam and the Indochina region. The establishment of a production base to obtain a cheaper labor force will support a new group of cost-effective hand tools to compete with it. Some Taiwanese companies set up factories in the mainland moved to inland second-tier cities, aiming to increase the layout of the domestic demand market in the mainland. We conducted research on Superstar Technology. As a professional manufacturer of hand tools and electric hand tools, Hangzhou Juxing Technology Co., Ltd. has ranked sixth in the world after nearly ten years of unremitting efforts and development. The largest hand tool manufacturer in Asia is the highest quality in China. The leading tool for the highest security and convenience of tools. The company's main products include hand tools, knives, combination tools and hand-held power tools, and the number of varieties is tens of thousands. In 2009, the company's sales reached nearly 1.6 billion yuan. After the listing, the company solved the bottleneck and capital bottleneck of high-end products. The company actively seized the opportunity to acquire foreign mature brands and channels, combined with its excellent R&D and low-cost production capacity, activated the old brand market space and accelerated the growth of independent brands. The gross profit margin of products will be rapidly improved and accelerate to the high end of the industrial value chain. At present, the company's gross profit margin is far lower than terminal retail sales by about 20%. The bargaining space is large, and it has strong digestive ability for peripheral economic fluctuations and exchange rate fluctuation risks. In the global $35 billion hand tool market, the company's market share is still less than one. %, the export market is huge. After the investment project is put into production, it is estimated that the production capacity of new hand tools and hand-held power tools will be about 60%. It is estimated that the annual sales revenue will be 1.527 billion yuan, which is 97.6% compared with the 2009 revenue increase. The net profit is at least 150 million, compared to 2009. Net profit increased by more than 72.2%. Luo Baihui said that the reason why Superstar Technology can create such impressive achievements is inseparable from its strong R&D capabilities, global sales channels, perfect supply chain management, and successful private brands. In particular, the dominant business model of Superstar Technology, which is different from other companies in the domestic tool industry, has made the superstar stand out among thousands of similar companies and become a veritable superstar. Compared with most domestic tool hardware companies, they still adopt the OEM business model. The business model of Superstar is already in the stage of transition from ODM to OBM. The ODM and OBM models, especially the OBM model, place high demands on the company's R&D, design, production technology, process flow, design and innovation elements, so it can achieve higher profits than the OEM model. The total sales of ODM and OBM in 2007, 2008 and 2009 were 96.86%, 98.61% and 98.97%, respectively, indicating that the company's independent R&D design and production process technology level gradually improved. While increasing the added value of each piece of technology, Superstar is also actively expanding its product range. At present, the main products include not only tens of thousands of varieties of single-piece screwdrivers, hand saws, lithium battery drills and laser mapping tools, but also households. A combination of tools, combination tools, marine combination tools and camping combination tools. The advantages of technology, product advantages and business model provide strong support for the bargaining power of the superstar: for the upstream supplier of the company's OEM, it can provide technical support and production process guidance, and at the same time provide superiority. The credit policy of the same industry enables the company to make comparisons among a large number of suppliers to select and determine the procurement cost of parts, semi-finished products and finished products. The company's products have many varieties, complete specifications, novel design, high quality, stable supply, and a large number of new products are launched every year, which can meet the one-stop purchasing needs of downstream customers and win the trust of customers. As an export-oriented company, in response to the appreciation of the renminbi, the company negotiated with overseas customers and adopted a method of locking in exchange rates during the quotation process, effectively reducing the impact of RMB appreciation on profits. It is with such bargaining power that from the second half of 2007 to the first half of 2008, despite the double squeeze of raw material prices and the continued appreciation of the renminbi, the company's profitability has shown a steady upward trend. In 2008 and 2009, Interest rate levels have increased significantly. Increase the domestic market development efforts, extend the downstream through the opening of boutiques and hardware chain supermarkets; at the same time, combined with the agency sales and online mall model, comprehensively develop domestic sales business, planning the domestic market income of more than 1 billion yuan in 5 years. We are optimistic about the pioneering mode of company franchise and agency sales. Once the development is successful, the company will completely open up the hardware tool industry value chain. In the future, Superstar will further develop its own advantages, clarify the positioning of high-end hardware tools companies, consolidate alliances with mainstream tool retail giants in Europe and America, and complete the dream of building world-class superstars. Internationally renowned hardware manufacturers, American Stanley Corporation of the US Standard & Poor's 500 companies and Shandong Wendeng Power Tools Group set up joint ventures in China to jointly fund new high-end hand tools projects. According to Luo Baihui, the executive secretary of the International Association of Molds and Hardware and Plastics Industry Suppliers, Power Tools has been a strategic supplier to Stanley for the past 15 years. In the last five years, Stanley Tools has maintained double-digit growth in its business in China, and the new joint venture is Stanley's sixth manufacturing facility in China. Wendeng City has a solid industrial base. The total number of hardware and electromechanical tools companies in the city has grown to more than 400, forming a series of development patterns led by hand tools, pneumatic tools, power tools, hydraulic tools and machine tools. The combination of international advanced technology will not only create a new high-quality platform for enterprise development, but also drive domestic hardware companies out of China, combine global R&D strength, strengthen development efforts, increase the added value of products, and strive to expand exports and open up emerging markets. To achieve global cooperation and development. This joint venture innovative high-end hand tool project, applying its advanced innovative technology to the production of domestic hand tools, injecting high-tech elements, will surely be a powerful booster for Chinese hand tools to the world. [Taiwan] Taiwan's hardware hand tools industry in the ECFA era to the high-end 1. The competitiveness of Taiwan's hand tool industry competitiveness: · The industrial cluster is obvious, the supply chain is stable; · A wide variety of products and stable quality, delivery on time; · Product line Complete, flexible production capacity, flexible arrangement of orders in line with customer needs; · Mature production technology and experience, and a sound upstream and downstream processing and supply chain, good relationship with foreign customers; · Schools, legal persons and hand tools clusters close Easy to integrate and support each other, joint research and development; · Complete industrial value chain, suitable for developing joint marketing and brand, and in line with the international market. Disadvantages: · Taiwan lacks exclusive R&D support institutions for hand tools; · Most of the companies are small and medium-sized enterprises. The joint R&D and marketing capabilities of different industries are insufficient, and it is impossible to receive instant international business, which makes it impossible to develop forward-looking products. · Most of them operate in OEM mode. ODM and OBM have a low operating ratio, and private brand marketing needs to be strengthened. Opportunities: · The service industry in Taiwan is mature and has the potential to exploit the market for high value-added products with its value. · Emerging markets (Russia and other developing countries) have not yet been fully developed, which is conducive to entering with their own brands. Competition: · With the implementation of the Chinese hand tool brand plan, it is gradually advancing toward high value-added product lines; · Emerging industrial low-priced products impact the export market of some hand tools DIY products in Taiwan; · ASEAN has signed an FTA with China It officially came into effect in 2010, and the follow-up ASEAN is expected to sign an FTA with Japan and South Korea. 2. The impact of ECFA on the Taiwan hand tool industry

· Conducive to the layout of the advantages of Taiwanese companies on both sides of the strait.

Some Taiwanese hand tool manufacturers have layouts on both sides of the strait, such as high-end program development and parts manufacturing locally, and import labor-intensive processing parts from the mainland and Vietnam, and then assembled and sold to countries around the world. In the future, with the zero-tariff concession of ECFA, the hand tools enterprises on both sides of the strait will be able to take advantage of the cross-strait individual advantages and increase the competitiveness of product exports.

· China has not canceled the export tax rebate for hand tools, which is conducive to the export of Taiwanese companies that open factories in the mainland.

The Ministry of Finance and the State Administration of Taxation jointly issued the "Notice on Cancellation of Export Tax Rebates for Certain Commodities" on the 22nd, clarifying that from July 15th, the export tax rebates for 406 tax items including some steel products and non-ferrous metal building materials will be cancelled. . However, hand tools have not yet been involved. Therefore, the export of Taiwanese companies that opened factories in the mainland has not been affected.

· Conducive to Taiwanese businessmen to develop the mainland domestic demand market.

At the end of June, the two sides signed ECFA, in which pliers, wrenches, tweezers and screwdrivers were included in the list of early receipts. In the past, these products were exported to the mainland with a tax rate of up to 10.5%. In the future, these products will enjoy zero-tariff preferential treatment when they are exported to mainland China. In mainland China, the market will be more competitive with similar products in South Korea and Japan, and the export quota is expected to continue to grow.

Negative impact

· Taiwan has not opened up the mainland's early harvest, which is not conducive to Taiwanese imports of semi-finished products after processing.

· Taiwanese companies that opened factories in the mainland will increase the export value of mainland hand tools by further processing on the mainland, further affecting the export of hand tools in Taiwan.

The signing of the framework agreement on cross-strait economic cooperation is closely related to the rapid development of cross-strait trade in recent years. Taiwan's hand tool industry has perfect industrial chain, advanced production technology, good independent development capability, and is closely integrated with advanced technology in Europe and America. The mainland has the most extensive market in the world, the supporting industrial chain built in the 30 years of reform and opening up, and lower. The labor cost and the advantages of the two sides of the strait are superimposed, and the effect will be unparalleled. In addition, the transformation and upgrading of processing trade is an inevitable trend in the hands of the mainland and Taiwan hand tools industry. Low price is not the main competitive strategy of our cross-strait hand tools industry. We should strengthen the layout of high value-added products and new products through ECFA. The signing will greatly enhance the cooperation and exchanges between the hand tools industry on both sides of the strait. Through complementary advantages, the hand tools industry in the two sides will work together and there will be a very bright and bright future.

[Western Region] Western China's hardware industry transfer preferred location

China is currently the world's largest producer of metal mold machinery industry, but more than 80% of metal mold machinery enterprises are located in the Pearl River Delta and Yangtze River Delta regions. From the perspective of the regional distribution of 113 professional metal mold machinery markets in the country, Liaoning, Shandong, Jiangsu, Zhejiang, Guangdong and other coastal developed areas accounted for 61.9%. Relatively speaking, the western China metal mold machinery market is small in scale. High, therefore, the development of the metal mold machinery industry in the west has huge business opportunities. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, believes that in the next five years, the western metal mold machinery industry will increase the proportion of the country by 3-5 percentage points, and the western metal mold machinery industry will likely increase the output value of 2-3 billion yuan. .

Larger development space in the initial stage

In general, the development of the western metal mold machinery industry is still in its infancy, with a small scale and low quality, but it indicates a large space for development and potential. Relevant statistics show that the western manufacturing industry accounts for 9.8% of the country, the hardware and electromechanical industry accounts for 8.95% of the country, and the metal products industry (small hardware) accounts for 4.28% of the country. In 2010, the sales revenue of the western metal mold machinery industry was 395.1 billion yuan, accounting for 34.15% of the western industry (1,156.9 billion yuan), and western metal products accounted for 1.15% of the western industry.

Policy support for western development

The central government clearly stated that the country's strategy for developing the western region is unwavering, its support for the west is not weakened, and the pace of economic and social development in the west is not slowing down. In particular, in the future, the country’s long-term construction of national debt, budgetary investment and special construction funds will continue to lean toward the western region; while continuing to strengthen key construction projects in the west and rural infrastructure construction, it will increase basic education and public health in the western region. Financial support for social undertakings. In order to further promote the development of the western region and firmly grasp the new decade of western development, the state continues to invest heavily in the construction of key projects, which not only bring huge domestic demand to local hardware companies, but also lay an important foundation for the development of hardware enterprises in the western region. A steady stream of hardware needs.

Hardware industry shifts to the west

Recently, the hardware mold manufacturing industry has faced the "risk of rising salary". "Raising salary" has become a popular vocabulary in the country. How to reduce costs and find a more suitable living environment has become the "heart disease" of most hardware companies. The geographical and sparse population, low labor costs and other favorable conditions have attracted a considerable number of labor-intensive and high-energy-consuming enterprises to transfer to the central and western regions. Foxconn's salary increase, local minimum wage standards, etc., in the Pearl River Delta, the Yangtze River Delta occupy an absolute proportion of the hardware mold manufacturing industry, without exception, experienced the impact of this flood. Foxconn took the lead in the west and transferred the base camp. Although this was a style of desertion, its small "smart", which saved manpower costs, was followed by many hardware mold companies.

[East Peninsula] Shandong Hardware Industry Cluster Development

The Jiaodong Peninsula in eastern Shandong (namely, the areas of Qingdao, Yantai and Weihai) is another region of China's regional economy after the Pearl River Delta and the Yangtze River Delta.

In recent years, the Jiaodong Peninsula has been established as an "international advanced manufacturing base", building a peninsula urban agglomeration, developing industrial cooperation with Japan and South Korea, and driving the economic development of Shandong Province in order to take the lead in comprehensively achieving a well-off society in the country. Taking the lead in basically realizing modernization and building a new socialist new Shandong province that is "big, strong, rich and beautiful" is a major decision of the Shandong Provincial Party Committee and the provincial government. According to Luo Baihui, head of the International Association of Mould & Hardware Plastics Suppliers, Qingdao will start construction of a large hardware and electromechanical market with a total investment of 500 million yuan in 2010. Upon completion, it will become the largest hardware trade market in the peninsula. The market is initially located in Chengyang District and is expected to cover an area of ​​200 mu. The completion of this large-scale market is of great significance to the revitalization of Qingdao's hardware industry and the promotion of Qingdao's hardware industry to reshape the glory of the year.

The rapid development of Shandong hardware and electromechanical professional market has many factors: the attention of governments at all levels and the advantages of investment promotion policies are prominent; the geographical advantages of Shandong and the rapid development of economy; especially the attention of the Hardware and Electrical Chamber of Commerce of all levels of industry and commerce in Shandong Province, We will cultivate a large market in the industry and guide member units to improve their management level as an important task in the year of 2006. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, visited the hardware and electromechanical market and hardware and electrical distribution enterprises in Jinan, Zibo, Linyi, Weifang and Qingdao for inspection and research, and positioned the market and architecture. Layout and business management have put forward many targeted guidance and strive to cultivate a large market together, and work hard. However, the development of the hardware and electromechanical professional market in Shandong is also unbalanced. For example, the development of the hardware and electrical professional market in Dongying and Heze areas is relatively slow. Luo Baihui pointed out that the hardware and electrical industry is a "golden industry" closely related to the national economy. Its growth is closely related to the construction of a city and economic development. The production of hardware and electromechanical products has prospered the market, and the prosperity of the market has stimulated the production of products and formed an interaction between production and market circulation. The construction of hardware and electromechanical professional markets in Shandong has basically formed a reasonable mix of origin and circulation, large and medium-sized, comprehensive and single, complementing each other.

In recent years, the rapid development of Shandong hardware industry has become an important market for hardware development in the north. Four famous domestic hardware industry clusters such as Wendeng hardware tools have emerged, and Qingdao Diendi Group, Wendeng Power Tools Group Co., Ltd. and Qingdao Elephant have emerged. Brand Tools Co., Ltd., Taiwan Yingmai Tools Co., Ltd. and other well-known hardware companies, the development momentum is unstoppable. In the process of the overall development of the hardware industry in Shandong, the regional enterprises have become an important development trend, and the formation of the hardware industry cluster belt has played an indispensable role in the formation of its own characteristics and the development of regional brands.

1. Wendeng Hardware Tools Industry Cluster

In 2009, in the face of the impact of the international financial crisis, Wendeng City aims to build China's hardware and tools base, with the development of backbone enterprises as the carrier, technological transformation, brand building, and technological innovation as the driving force to continuously optimize the development environment and increase Investing in the industry, and vigorously cultivating the industrial cluster of electromechanical tools. By the end of 2009, Wendeng's electromechanical tools enterprises had grown to more than 300, achieving sales revenue of 27.8 billion yuan.

With the goal of building a hardware and hardware tool base in China, Wendeng is committed to reforming from the aspects of brand, management and product research and development, increasing investment in technological transformation, accelerating the research and development and upgrading of new products, and the new market prospects and technical content. High-industry, large-scale projects with strong driving force, rapid expansion of industry leaders, forming an industrial cluster advantage, providing a solid basis for the declaration of China's hardware and tool industry base.

2. Linyi Hedong District Hardware Production and Marketing Base

Linyi City is an old revolutionary area. Hedong District is a new district established when the city was demolished at the beginning of 1995. It is the “half of the country” that the municipal party committee and the municipal government are committed to. Hedong Hardware Manufacturing Industry has a long history. It was famous in the early 1970s for producing hardware tools such as scissors and hammers, and formed a manufacturing scene of “cracking at home and taking green smoke everywhere”.

3. Pingyin Hardware Production and Export Base

In July 2010, China National Hardware Association passed the assessment of Pingyin Ma Steel Pipe Industry and officially confirmed that Pingyin County was “China Ma Steel Pipe Production Base”. Jinan Meide Foundry Co., Ltd. of this county was also awarded “China Ma Steel Pipe Production Base”. Leading enterprise" title. Pingyin County is the first hardware production base in Shandong Province that has been awarded the industry.

Driven by the casting of Meide, the casting of the flat steel of Pingyin has formed a cluster of industrial enterprises with the leadership of Meide, and other enterprises, and this large brand drives the industrial characteristics of the supporting enterprises, which has formed the current domestic The most modern and healthy hardware industry cluster road.

4. Yangxin County Stainless Steel Kitchenware Industry Cluster

Stainless steel tableware in Yangxin County of Shandong Province is at a leading level regardless of output, variety and quality. The annual output capacity of stainless steel products in the county reaches 60 million stainless steel tableware, 5 million pieces of utensils and 2 million pieces of rigging. 8 series of more than 1000 varieties, including western food, buffet, cold drinks, furniture and drinking fountains, with more than 7,000 employees, and obtained international system certification with excellent product quality. Many products have won major scientific and technological achievements at home and abroad. Awards, products are exported to more than 80 countries and regions such as Europe, America and Asia.

At present, the stainless steel tableware enterprises in Yangxin County have grown to more than 60. The stainless steel tableware industry cluster, which has accounted for 95% of all stainless steel tableware sales, 50% of the country, and 70% of high-grade stainless steel tableware. Products are exported to more than 30 countries and regions such as the United States, Canada, Britain, Germany, France, Italy, Spain, etc. In 2009, enterprises above designated size achieved a total industrial output value of 3.5 billion yuan, sales income of 3.4 billion yuan, and profits and taxes of 320 million yuan. "Shandong Province Stainless Steel Tableware Manufacturing Base" title. The county's stainless steel tableware industry is being combined into a large stainless steel tableware production and export "aircraft carrier".

The future prospects of the hardware and electromechanical professional market will develop from extensive to intensive. Branding, specialization and scale will be the development direction of hardware and electronics stores. The professional stores are suddenly emerging, showing an irresistible development momentum.未来山东五金机电产业要告别小商品批发的初始阶段,走向产业聚集、聚能化发展格局,专业市场就必须搭建在物流链条的快车道上,做到总体规划布局合理、经营业态先进、品种齐全、物流顺畅的格局,逐步朝着功能多样化、管理规范化迈进。

【战略路线】五金手工具企业发展战略分析

无论在全球工具市场,还是在中国工具市场,手动工具的应用之广、需求量之大超乎想象,手动工具也广泛应用于汽车维修行业。近两年汽车保有量的迅速增加,汽车售后市场特别是汽车维修市场日渐升温。数据显示,就中国汽车保有量而言,已突破3500万辆,其中私家车突破1800万辆,最近4年内的新车占其中的60%。一般情况下,汽车售后服务在车辆使用4至9年之间的市场是最大的,按照国际上通行的说法,汽车后市场所产生的利润与相对的前市场比较,比例大约是7:3,在整个汽车产业链上,后市场产生的利润至少要超过前市场一倍以上。从销售利润看,国外成熟汽车市场中,50%至60%的利润是在服务领域中产生的。我国汽车后服务市场将呈几何级井喷,按推论2011年市场规模将达到3500亿元以上。而全球对手动工具的需求量也将大大增加,一些发达国家对手动工具的需求每年将以百分之十几的速度递增。

手动工具属劳动密集型产业,国际模具及五金塑胶产业供应商协会常务秘书长罗百辉表示,作为五金工具制造大国,我国五金产业主要存在两种发展路径,一是专门化的品牌定位准确战略途径,另一种就是生产在特殊环境下使用的特备工具。首先可以借鉴外国品牌的成功经验,国外的众多老家族企业,威汉、费斯托、pb等,这些品牌专注于某一类或者几类产品的深度研发和制造,可以形成自己核心竞争力,因此可以存在于市场数百年。这种情况就是就是专门化和品牌定位准确战略途径。例如不管采取什么样的战略,最终目的就是为了找到差异化,区隔对手,获取一定的市场发展空间。另外一种情况是,五金企业要做到产品有比较大的差异化很难,要考验到企业的研发和创新能力,一般的企业都没有这个实力。从五金工具产品的特点分析,有时候也没有太大的必要。除非是在一些非常在特殊的工作场合需要特备的工具,那么这种情况下五金企业产品生产就可以生产特殊工具,走专业化特殊化的发展道路。

五金企业该怎么发展,选择什么样的发展战略,当然不是简单的按照其他企业或者国外的成功事例来复制,目前我国五金产业处于发展的瓶颈之中,应该好好考虑发展战略。

1、以科技创新作为突破口

面对困难的局势,要以科技创新作为突破口。在与一些手动工具企业进行沟通时,科技创新也成为各企业的共识,因为在国内手动工具企业大多数都是以低端产品为主或者代工贴牌,高端产品和品牌产品仍然为欧美国家所把持。也由于手动工具的利润空间均在压缩,降价的空间日趋减少,企业单靠价格竞争难以建立核心竞争力,应该探索新的发展道路。据了解,许多手动工具企业加大了技术投入,开发新的具有高技术含量的产品,将产品的差异化作为企业发展的长久之计,寻求新的市场需求并建立新的增长点。因此,要想度过难关,科技创新刻不容缓。

2、树立品牌影响力

首先对于长期以出口为主的企业,都会面临自有“品牌”和渠道问题,由于长期以来70%以上的产品以出口为主,其品牌在国内工具行业知名度并不高,渠道建设也较为薄弱。如果想尽快打开国内市场,可以采取国内“贴牌”的方式,通过以内销为主的企业品牌来扩大自身的生存空间。

其次是扩大自有品牌影响力,质量先行。无论是多么精彩的推广策略,都是建立在产品质量的基础之上的。只有企业保证产品质量的稳定性,同时也就是保证了企业的诚信,才能够得到客户的信。虽然在工具的选择上,用户会考虑价格的因素,但是根据调查,质量才是用户考虑的最主要因素。若占有一席之地,扩大自有品牌影响力,提升产品质量也是关键。有了好的质量,随着口碑的提升,自身的品牌知名度也就逐渐扩大了。

3、建立渠道、品牌推广与维系

在有了好产品,质量有保证的情况下,进行适当的品牌推广是特别重要的,可以在国内建立自己的销售渠道,通过代理商进行市场推广,也可以与媒体进行合作等,推广的途径很多,这就需要企业通过自己努力去挖掘适合的方式。另外是售后保障。国内企业的售后服务很多不到位,或者基本上没有售后服务,成为我们的一大软肋。面对日益激烈的市场竞争,如果国内企业对此不重视,将影响自己的长久发展,做好售好服务也是重中之重。

浙江省金华市素有“百工之乡”之称,是“中国出口工具产业基地”,在国内国际市场有很高的知名度。据据国际模具及五金塑胶产业供应商协会常务秘书长罗百辉介绍,2010年金华市工具产业实现总产值130亿元,年产值超亿元的企业近30家。工具特色产业专利申请数量2520项(授权2500项),发明申请专利108项(授权86项)。全市工具产业出口额从2004年的3.01亿美元增长到2009年的6.48亿美元,五年增长了1.14倍,年均增长16.4%。“十二五”期间,金华工具产业将继续坚持转型、创新、开放、绿色的战略方针,通过未来五年的努力,基本实现产业规模快速扩大、产品结构得到优化、技术创新能力显著增强、资源集约节约利用度高、公共服务平台健全的发展目标。到2015年,全市工具产业将实现总产值230亿元,比2009年的130亿元增长77%,年均增长10%;实现出口交货值12亿美元,比2009年的6.48亿美元增长85%,年均增长11%。

4、明确发展重点,推进产业结构转型升级。

大力发展电动工具、手工具、量具、测距仪、风动工具、园林工具、台式工具,重点发展高档精致的组合工具、汽车随车工具、建筑五金、厨电工具等产品,加快形成多品种、多规格、系列化的具有自主知识产权的核心技术和产品。

5、增强自主创新特别是技术创新能力。

加快建立以企业为主体、产学研结合的技术创新体系。“十二五”时期,实施一批重大技术创新项目,鼓励和帮助企业争取国家和省的重点技术创新和科技成果产业化项目。

6、多途径推广先进制造技术。

采取原始创新、集成创新等多种形式,推广先进制造技术。加大企业科技投入,努力开发应用具有自主知识产权的核心技术,特别是推动产业升级的共性技术、关键技术及配套技术。强化引进先进技术和设备的消化、吸收,实现从模仿创新到自主创新的突破。注重利用先进技术手段和独特工艺方法做精专业,使工具产业成为精品制造基地。

7、加强工具基地公共服务平台建设。

积极打造公共服务平台,为广大中小企业提供公共服务,是整体提升工具产业自主创新能力和国际竞争力的关键。以工具产业集聚发展为依托,鼓励龙头骨干企业建立研发中心、技术中心,并为广大中小企业提供公共服务,重点建设一批企业,使之成为产业关键技术和共性技术研发的重要平台。发挥政府引领作用,整合社会资源,加快工具产业出口基地公共检验检测平台、公共信息平台(市场信息平台、预警平台)、公共认证服务平台等公共服务平台建设。

8、鼓励外销内销兼顾,两个市场并举。

企业在加强自主创新和自创品牌的情况下,积极参与内外销,两条腿走路,两个市场并举。在贴牌生产的同时,加速推进行业的转型升级,提高质量,打造自主品牌和名牌,这对出口将起到重要的促进作用。两个市场并举,有助于企业的平稳持续发展。

参考文献:

2011年中国五金产业整体发展形势展望

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