According to a recent research report by international photovoltaic research institute NPD Solarbuzz, global PV demand is expected to increase by 6% in 2012. Financial pressure will make solar PV companies turn from pursuing market share to returning revenue to the top. Due to factors such as high output, high inventory and declining prices, the photovoltaic industry experienced large losses in 2011. NPD Solarbuzz believes that the top priority for PV companies in 2012 is to improve their financial position. Although battery manufacturers plan to maintain production scale in the same period last year, due to manufacturers adjusting inventory during the off-season, production in the first quarter of 2012 is expected to decline by 5% from the previous quarter. In order to avoid excessive risk of inventory, PV companies lowered their component shipments target by 4.9GW from 28.2GW in 2011. As demand in 2011 increased by 12% from the previous forecast, NPD Solarbuzz expects global component inventory to drop to 7.3GW by the end of this year. The unexpected growth in China and the UK has increased the global PV market to 23.6GW in 2011, up from last year. twenty two%. China's first-line battery component manufacturers fell by two percentage points in the third quarter of 2011, while Western and Japanese manufacturers were negative for two consecutive quarters. NPD Solarbuzz's China Second Line and other Asian countries are also negative. gross profit. In 2012, German PV subsidies will decline. NPD Solarbuzz believes that component prices will fall further in the first quarter of 2012, which is seasonally weak. Due to the low spot price and the long-term contract market share, the price of polysilicon that remained strong before the third quarter of 2011 also declined to some extent. Craig Stevens, general manager of the NPD Solarbuzz research team, believes that in early 2011, grabbing market share is the main strategy for PV companies. Companies now need to prioritize their financial improvements in order to enjoy the strong market growth driven by parity online.
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