In the building materials industry, 2014 marked a significant turning point. On one side, there was an oversupply of traditional materials like steel and cement, while on the other, there was a growing demand for green, eco-friendly alternatives, energy-efficient sanitary fixtures, and systems that ensure clean indoor air. The question now is: how will the industry adapt?
The situation remains challenging, with many companies still struggling to survive in a sector heavily reliant on real estate. Industry leaders have pointed out that as macroeconomic controls continue, overcapacity and production pressures may worsen. This has led to a cautious outlook among many players in the sector.
However, not all signs are negative. A notable development came when Beijing Shunyi International School invested $5 million to install advanced air filtration systems in its indoor sports halls, ensuring students remain protected from smog. If such measures were adopted nationwide, especially in schools across China, it could open up a massive market for green building solutions. According to officials from the China Building Materials Distribution Association, seizing these opportunities by developing new, marketable products that meet people’s health needs is essential for long-term survival.
The Ministry of Industry and Information Technology has emphasized the importance of green building materials as a key driver for industrial transformation. Reducing outdated production capacities and shifting from quantity to quality is now a top priority. Industry experts believe that this year’s policy discussions will accelerate the push for green building initiatives and promote sustainable development.
During the recent “**†session, several members of the Chinese People's Political Consultative Conference proposed promoting the concept of "evolution" within the industry. They called for a top-down approach to develop a roadmap for green building materials, including evaluation standards and consumer education. By fostering a culture of green consumption, demand for sustainable materials can be significantly boosted.
As urbanization continues, the concept of "human settlements" has evolved to include better living environments and improved indoor air quality. With haze becoming a recurring issue, especially in major cities, the need for cleaner, greener materials is more urgent than ever. Experts suggest that reducing pollution from traditional materials and supporting the development of lightweight, low-impact alternatives is not just a trend but a necessity.
In Shandong, Jinjing Group shifted away from ordinary glass production and now focuses on high-end, eco-friendly products. Their investment in R&D and collaboration with international partners has helped them become a leader in producing ultra-white, 18-meter-long glass. This shift has revitalized the company and demonstrated the potential of green innovation.
Several provinces, including Jiangsu, Henan, and Tianjin, have announced plans to focus on green building materials this year, aiming to transform the industry into a cleaner, more sustainable sector. Green material parks are being developed to encourage industry clustering and promote eco-friendly construction practices.
Experts also suggest that government subsidies for green materials in residential projects could reduce costs and encourage wider adoption. Additionally, stricter environmental regulations and accountability mechanisms for polluting enterprises are needed to ensure compliance and drive meaningful change.
In Tianjin’s Yujiapu Financial District, a groundbreaking initiative launched the first regional tender for green building materials, covering a wide range of products used in commercial and office spaces. The procurement process introduced national-level green standards, a transparent supply chain system, and fair competition practices.
Lightweight building materials are also gaining attention, as they are widely used in developed countries. In Japan, for example, they make up 64% of wall materials, compared to just 7% in China. Experts believe that with technological advancements and increased production capacity, China is well-positioned to catch up.
Ultimately, the shift toward green building materials is not just a policy goal—it’s a movement driven by both environmental necessity and economic opportunity. As more stakeholders recognize the benefits, a broader consensus is forming around the need for sustainable, healthy, and efficient building solutions.
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