In 2012, although the domestic property market regulation and control is still full, but driven by the increasing demand for rigid market, the timber market as a whole has entered a warmer. However, as far as the overall market performance of timber in various regions is concerned, it is not the same. Some have already begun to enter a good market, while others are still in a downturn. Behind this market, there are hidden joys, helplessness, and sadness of the wood dealers. Moreover, due to the different situation of timber in various regions, the business forms and operating products of some merchants have begun to change quietly. The reasons for this, the shortage of goods, and the shrinking of profits are the most important factors that dominate this change.
I. Strategic shift under the shortage of timber resources
In recent years, forest resources in developing countries such as Southeast Asia have been reduced due to excessive deforestation. The most typical of these is the Myanmar area. The continued shortage of timber resources in Myanmar is the main reason for the transfer of dealers. According to the business of professionally operating Burmese timber, in recent years, with the large-scale deforestation in Myanmar, Myanmar's forest resources have been rapidly reduced, and resources in some areas have almost exhausted. During the period, although the Myanmar government has been focusing on restricting the export of timber, it is constrained by the needs of its own economic development. The implementation of control is obviously insufficient. Deforestation has occurred from time to time, and illegal logging and transportation activities are also quite rampant. Therefore, timber resources are Excessive consumption, the amount of production has been less and less in the past two years.
Once again, affected by the civil strife in Myanmar, roads and bridges in Myanmar were severely damaged, and traffic was almost paralyzed. As a result, a large amount of timber was stranded in Myanmar and could not be exported.
Under this circumstance, many domestic dealers can only rely on the previous traces of inventory to support. However, due to the delay in the supply of goods, the profits earned by the merchants only by a fairly limited amount of sales simply cannot maintain the expenses of the company’s daily renting, processing, labor and other expenses. In order to survive, the merchants must only plan to operate other types of materials.
Second, sales are sluggish, strategic shift under market operating pressure
Affected by the market's objective factors such as the sluggish demand for timber in certain areas, dealers have to reconsider the transfer of industries in the face of weak cargo and serious inventory backlogs. Among them, the Northeast Russian material is a good proof.
According to the merchants, as a relatively low-end Northeastern wood, it has always relied on small profits but quick turnover to make profits and seek living space. However, as the Russian timber export tariffs continue to increase, and the domestic northeast timber cutting policy has been frequent, the price of Northeast Russian timber has been rising all the time, and profits have been continuously compressed. What is even more tragic is that the demand for the Northeast Russian material has declined drastically due to the continuous regulation of the domestic real estate policy. At the same time, under the impact of the large-scale march of timber from North America and New Zealand, Northeast Russia is still in material or The price is no longer competitive, and the market has been low and volatile. Some merchants said that under normal circumstances, the business of operating Northeastern Russian materials, the annual sales must reach 9000-10000 cubic meters in order to maintain the normal cost of renting, transportation, labor and other expenses, but since last year, most of the distribution The annual shipments of the merchants can only be maintained at around 5,000 cubic meters, resulting in a serious inventory backlog, difficult capital turnover, and many companies are in trouble. Under such circumstances, enterprises are forced to seek new ways to implement new timber management strategies and transfer the operating varieties of wood products.
Third, the cost of production factors continues to rise, the strategic shift under low profit
In the past two years, China's timber industry has suffered from many unfavorable factors such as the rapid rise of labor costs, the continued appreciation of the renminbi, and the sharp rise in financing costs. At the same time, expenditures on electricity, water, transportation, and employee insurance have also increased greatly. Enterprise production and operation costs. The excessively high cost of various production factors has caused many timber companies to be overwhelmed, and production and management are struggling. According to statistics, the labor cost in 2012 increased by at least 20% compared with last year; the wages of many workers rose from more than 2,000 last year to 2,500-3,000 yuan/month, and the wage increase of some skilled workers was even more alarming.
Therefore, under the weight of rising costs, the confidence of some timber companies that have operated low-margin products has begun to shake, and they have turned to high-end timber with higher profits. According to the merchants, the profit of the low-end wood was about 10%, but the profit has been reduced to less than 5% due to the rising cost. However, for medium and high-end materials, the profit can often reach 20% or even more. High, even if the production cost rises, the profit can reach at least 15%. Therefore, in order to avoid business risks, it is also an effective method to shift from low-end materials to high-end materials with high profits.
Fourth, the transfer of timber product strategy
In fact, after all, the strategic shift of business products is to earn more profits in order to maintain the development of the company. After all, in the current situation of the changing world economic situation, businesses operating a single variety will undoubtedly have to bear greater risks. Therefore, the search for a diversified tree business model is not only beneficial for businesses to avoid market risks, but also for companies to earn more profits, especially for large distribution companies, it is undoubtedly more favorable. In addition, industry insiders said that under the trend of strong global inflation expectations and sharp rise in resource-based commodity prices, commodity prices have been rising sharply, and the continuous increase in production costs has squeezed the space for profit, which makes the difficulty of trading increasingly increasing. Therefore, in addition to the issues of profit, sales volume, and sufficient supply, the difficulty of trading is one of the factors that must be considered in the formulation of product strategic transfer.
However, some merchants said that under the influence of the state's real estate regulation and control at this stage, the sales of timber in all major regions are not optimistic, and the operating pressure of dealers is also increasing, even if the supply is sufficient. The sale of African wood, which is more affordable, is also quite difficult. Therefore, the transfer of product sales is only a helpless approach of the enterprise to some extent, and this practice can only cure the symptoms and not cure the problem. After all, the transfer of merchants to another species is bound to compete with dealers of this species, especially in the current situation where the domestic and international economic situation is relatively low, it will inevitably lead to vicious competition. Therefore, the domestic and international economic situation is good, and the market demand for wood is the most important factor driving the development of enterprises. As long as the demand is large and large, the profits can still be very good even if the business only operates a single material. Guarantee.
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