China's lock marketing pursuit of personalization

In recent years, private enterprises in lock-in enterprises have suddenly emerged as the main force in the development of the industry. The transfer of European and American markets will become the key to expanding the marketing channels of the hardware lock industry in China. As part of the home improvement design, locks and accessory hardware are bound to affect the development of locks and hardware, and innovations in locks and hardware can bring new highlights and changes to home improvement designs. China's lock market is prosperous, products are constantly updated, and corporate marketing pursues individualization.

Lock Design Technology Innovation

1. Functional requirements and experience of heavy users From the perspective of the development trend of the lock industry, attention has been paid to the user experience and product humanization. Zhongheng lock industry developers conduct extensive and in-depth research on indoor locks in the existing market based on their application occasions, user needs, and consumer usage habits. They are combined with the feedback from senior industry customers such as door factories to perform lock-body functions. New design to meet family needs.

2. The innovative design embodies the culture and taste in the design and incorporate the attention of culture and personality. There are a variety of lock hardware styles on the market, and there are many varieties of them. However, from the very beginning of the design, it is rare to include various cultural connotations as design concepts. The Zhongheng Hardware R&D team has been dedicated to exploration and experimentation in this area since several years ago.

3. Environmental protection, energy conservation and safety “Lock” Environmental protection Energy conservation and safety are now the focus of the lock industry in production. The severity of environmental issues calls for more effective actions by responsible producers. Whether the product passed the certification of the environmental system and occupational health and safety system; whether to gradually adopt environmental protection plating technology, reduce the use of cyanide, use 3 Chromium plating; whether to meet the standards of electroplating wastewater treatment and electroplating industry pollutant discharge, are more manufacturers began to focus on problem.

4. Hi-tech promotes the emergence of intelligent biometric identification technology for locks and the development of smart locks and intelligent hardware. Together they will bring locks and hardware applications to a new height. Home intelligence will enter the homes of ordinary people in the near future. .

Lock sales pursuit of personalization

Personalized marketing is the way to success Today's hardware lock companies must pay attention to quality, pursue innovation, and make every effort to make a good marketing strategy in order to be invincible in the market. Well-known marketing experts believe that in order to do a good job in corporate marketing, it is really necessary to rack their brains and create a personalized market. The customer is God, everything starts from the customer's needs, and establishes a good relationship with each customer to carry out differentiated services. After knowing the needs of customers, we can satisfy consumers' individual needs to the greatest extent possible.

In personalized marketing, consumers are completely self-centered when they purchase merchandise, and existing products can not meet the demand. Specific requirements can be made to the enterprise and the enterprise can customize the ideal product for consumers. With the king's products, the market competitiveness of enterprises has been virtually enhanced. In an increasingly competitive market, whose products can best meet customer needs, it will ultimately win the market. Hardware locks companies can understand the changes in market demand in a timely manner, develop personalized marketing strategies, increase the market competitiveness of enterprises, the company's economic benefits will rise, and further promote the expansion of the company's development.

Marketing must have its own personality, use its own characteristics to create demand to attract consumers. On the other hand, it satisfies the customer's individual needs in a comprehensive manner, that is to say, the company needs to develop individualized and colorful alternative products to break through the conventional and powerful marketing, excavate, guide, create and meet the market. The demand is in line with the individualized consumer trends that people are seeking for newness, difference and change.

Colorful locks

In recent years, China's digital electronic locks and intelligent building market have gradually matured, and the market has paid attention to the two concepts of safety, energy saving and environmental protection. Some security products are gradually favored by the domestic market. With the improvement of Li Min’s survival and the improvement of residential premises, it was decided that the lock must be the leader of the lock market. Nowadays, the market for locks in China is mainly based on machine locks. The key to machine locks are spherical door locks, handle door locks and mortise locks. The mortise lock is better than other door locks in the aspects of anti-theft performance, practical aspects, and so on. However, the need to detail the door locks in towns and villages needs to be organized and treated differently.

1, car locks become cutting-edge

With the continuous expansion of China's auto industry, car locks look promising. The Ministry of Commerce promulgated that China’s 2004 auto production was the fourth largest in the industry, breaking 5 million vehicles, reaching 5.07055 vehicles, an increase of 14.11% over the previous year. This accounted for about 47% of cars, passenger cars accounted for about 26%, trucks accounted for about 27%. The growth of automobile production shows that the market of car locks is excellent, especially the high-end smart anti-theft lock market in car locks.

2, furniture, office locks become the new favorite

With the improvement of home and office premises and the growth of commercial housing, the market for furniture and private locks has grown. Nowadays, various drawer locks, wardrobe locks, luggage locks, cabinet locks, stationery locks, cam locks, interlocking locks, bathroom locks, safe locks and other furniture and office locks are in great demand. These locks are also closely related to the real estate, furniture, property management and other industries, with more and more formats and higher quality requests.

3, high lock is biased

With the continuous decline of China’s foreign countries, the construction of higher buildings has grown rapidly, and the prospects of the higher lock market are optimistic. China's lock industry's investment in locks' high-tech skills is increasing year by year, and the market demand for higher locks has also increased year by year. Extraordinary is the flourishing country's demand for higher locks. China's strong industry in the lock industry is taking advantage of opportunities to enter the high-lock market in real time. Wenzhou's strong group through the method of unity, the lock industry more than 20 companies combined to integrate the stock source, agile place in the high-end lock market place, so that South Korea and other lock lock companies have to find the door to split points A cup of '羹'. The rest of the domestic lock-making companies have also opened up such as IC card electronic door locks, electronic password locks, encrypted magnetic card door locks, floor apartment intercom security system, valve locks and so on. Another company is developing fingerprint locks. As the high-end locks have a high level of skills, they have more and more prominent animalistic features, and they have higher product profits. Together with the acceleration of the replacement rate of locks, high-end locks will gradually become a tributary of locks.