Anti-theft door future consumer groups will change

Anti-theft door future consumer groups will change

The full name of the security door is the "security door", which combines the security against theft and security. At this stage, it can be said that every household is equipped with security doors and the market has unlimited business opportunities. With the saturation of the first-line market, many second-tier brands have placed their sales focus on the county market. The quality of second-line branded products and the level of after-sales services have improved. The “quiet and affordable” marketing strategy precisely caters to the needs of consumers in prefectures and counties. Second-line brand security door products are more easily recognized in the county market.

What are the future consumer groups?

The full name of the security door is the "security door", which combines the security against theft and security. At this stage, it can be said that every household is equipped with security doors and the market has unlimited business opportunities. With the saturation of the first-line market, many second-tier brands have placed their sales focus on the county market. The quality of second-line branded products and the level of after-sales services have improved. The “quiet and affordable” marketing strategy precisely caters to the needs of consumers in prefectures and counties. Second-line brand security door products are more easily recognized in the county market.

Security door coverage market for the future consumer groups which?

First, dealer loyalty training

City-level dealers are also the “partners” of brand security door companies. Loyalty is the cornerstone of long-term development of brand security door companies. How to maintain the cooperative relationship with prefecture-level city dealers, so that they form a considerable degree of loyalty to the brand, is crucial to the development of the brand in prefecture-level cities.

Second, balance the profit space

Brand anti-theft door companies usually unified national prices, but if there is no price difference between the prefecture-level market and the first-line market, it means that the profitability of the city is small. The dealers in the first-tier cities can achieve a certain profit through distribution through low profit margins. Distributors in prefecture-level cities do not have this advantage. Therefore, brand security door companies must be in prefecture-level cities. The market has something to do and needs to be adjusted in terms of channel interest adjustment and channel division of work.

Third, the concept and cultural identity

Anti-theft door corporate business philosophy and brand culture have become the first choice for selecting partners, and rely on corporate culture guidelines for security doors in the prefecture-level market for popularity and reputation, will become a security door companies to distinguish themselves from competitors, access to terminals The greatest advantage of consumers.

Fourth, combing the supply chain

As a dealer in the provincial capital city, the supply chain of security door companies is short, logistics efficiency is relatively high, and inventory problems are relatively simple. In the prefecture-level market, competition among various manufacturers is the cost and circulation speed. Therefore, we must consider how to put our products in the shortest time, with the lowest cost to hand in dealers in prefecture-level cities, and how to reduce inventory and other issues, all security companies need to work hard to gradually improve.

Intelligent development on the agenda how the security door will be interpreted

First, intelligent technology

Take the high-end smart security door introduced by Xinduo Group at the Expo. For example, the new high-end anti-theft door is equipped with an integrated lock that integrates password, fingerprint, and key triple unlocking functions, and can be bundled with an alarm device. Automatic alarm. At the same time, the door is equipped with an electronic visual cat's eye that can take its own picture. In addition to regular viewing and video recording, it also has a ring-to-shot memory function. If a destructive molecule map is used to confirm whether the director is at home or not, just press the bell and it will be recorded by the cat's eye in high definition. High-tech multi-intelligence aims to create a comprehensive three-dimensional protection environment for safe homes and comply with the requirements of high-intelligence modern city development.

Second, low-carbon environmental protection

Low-carbon economy, low-carbon travel, low-carbon diet... When modern society was led and dominated by the term “low-carbon”, the concept of low-carbon home improvement has also become a key topic for low-carbon life of modern people. The low carbon demand of security doors came into being. Xinduo Group's fine anti-theft door selection of high-quality PVC sealing straps, proved by experiments, not only in the insulation, noise, dust has a significant effect, more durable than ordinary anti-theft door seals, can achieve a true sense of energy . In addition, environmentally friendly paints and adhesives are the key to low-carbon environmental protection. Taking Yashang, a new high-end anti-theft door, as an example, the imported facade is not only smooth, bright and durable, but also does not have paint, no odor, and is environmentally friendly. While improving product quality, it meets people's requirements for low-carbon life.

Third, fashion art

With the gradual transition of the main groups of consumption in the door industry to the young group after 80s and 90s, the pursuit of unconventionality is a common feature of this group. When they purchase things, they are no longer satisfied with product features. Fashion, beauty, creativity, and personality have also become their focus. The anti-theft door, as the host's "first face," from the flower to the color and the color of the owner revealed the taste of the home. Taking the facade as an example, from the ordinary flat door to the three-dimensional flower pattern, consumers have higher and higher requirements for the three-dimensional texture of the facade, and the demand for stretching is getting deeper and deeper. This means that door manufacturers are increasingly demanding for materials, equipment and technical requirements. In the current security door industry, the deepest stretch of the door has exceeded 26mm (the new and new priest security door), and the Xinduo Group is also making every effort to push forward with the next stretch record.

Conclusion

At present, in the county market, the low-end and middle-end security door brands account for most of the market share, while the market space for high-end products is very limited. At present, the population after the 80s and 90s has become the main force of consumption in the security door market. What they pursue and advocate is a stylish, simple home style. This style can not only reflect the consumer's personality and love, but also does not need to spend too much money. The low-end products exactly fit the younger generation's consumption philosophy. On the whole, China's anti-theft door industry has many small and medium-sized brands, which are relatively fragmented, and their respective market shares are not large. These are problems that need urgent attention.

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