Door and window companies "shocked" also need to combine actual

Sent double eleven, ushered in a double 12. In the past two months, the attention on the topic of e-commerce in the doors and windows industry has been greatly increased. Many door and window companies are rushing to “electric shock”. However, after all, e-commerce is just a sales platform or marketing model. Over-marketing and ignoring the product itself can only be a long way off the right track. Door and window companies need to make preparations when they are doing e-commerce.

Door and window electricity supplier is not "rescue straw"

Nowadays, it is as if the e-commerce business has become a trend in all walks of life. This has also blinded some of the doors and windows companies. As a result, e-commerce marketing and e-commerce planning talents have suddenly become fragrant. "I hope to follow suit and share a cup.

Either it is the lack of e-commerce knowledge and the over-zealousness of e-commerce merchants, or the excessive expectation of the e-commerce marketing effect, it also makes the cooperation of many princely employers and “electricity merchants” to the two extremes. One type is the electric merchant's plan to plan all kinds of marketing plans as he likes, and took the boss's original accumulation everywhere to burn money. The other type is the layman's commanding expert. The boss wants an immediate marketing effect, and the electric merchants go away. And the big bosses are short-sighted and unreasonable. The biggest common denominator among these door and window companies that have boasted about the direction is to think of e-commerce marketing as a life-saving straw or an opportunity to make a fortune.

Door and window electricity merchants need to find out the market

Windows and doors e-commerce platform is a place for information explosion, all kinds of discount promotions information overwhelming. Some door and window companies often have false propaganda in order to achieve sales.

Some of the electric merchants invited by high-paid doors and windows enterprises are often cross-industry. They themselves do not understand the production and supply links of doors and windows, and it is not clear what will happen in each link. At the time of introduction, according to his own imagination, when the goods arrived and how much they could do, it was not. Eventually resulting in some subjective or objective or subconscious, they do not know the exaggeration, eventually resulting in a difficult to clean up the stall.

Short-term window and door industry knowledge training can not effectively solve the shortcomings of cross-industry talents, and many door and window companies simply do not value these issues. Excessive pursuit of new marketing platforms, so as to seek the end, the tragedy is inevitable.

Door and window electricity supplier needs to combine actual

Door and window e-commerce is a new product that will inevitably emerge from the development of the market, and its superiority is beyond reproach. However, as far as practitioners in the window and door industry are concerned, advancing with the times is naturally a matter of time and action.

However, success cannot be duplicated, and the development of doors and windows enterprises is not the same. Door and window companies want to become bifurcations in e-commerce. First, they must forget the dazzling sales figures of those successful people. They must learn from high-paying electric merchants to learn from each other and make up e-commerce knowledge. At the same time, it also allows cross-industry Talents understand their own industry characteristics, as well as specific process details such as production and supply. Then according to the actual situation of the doors and windows enterprises, jointly develop a targeted marketing work plan, so as to be doubled in a few days.