Buying and selling furniture online can't help

Netizens: Online shopping furniture reputation is a problem

"Will you choose to buy furniture online?"

"No, I'm afraid of being deceived. I still feel more at ease to see and feel on the spot."

Recently, many netizens expressed this opinion in the official Weibo of Sina Furniture Channel regarding the question of "Will you buy furniture through the Internet"? I wouldn't buy furniture through online shopping, because I was afraid that the real thing did not match the sales picture, and I was eventually deceived.

However, many netizens said that online shopping will definitely be a mainstream in the future society. They do not hate this new thing, but the current product credit problem is indeed worrying. Some low-cost, cheap furniture is still willing to try online shopping.

In fact, the problem of product reputation has always been the core of restricting the development of e-commerce in China. Since e-commerce entered the Chinese market in the 1990s, it has a development history of more than ten years, but the reason why it has shown its vitality in recent years is credibility.

"Furniture products are large amounts of slow-moving consumer goods. It is relatively large in a single case. It is not as simple as buying a bottle of water and a piece of clothing. The investment is tens of thousands or even hundreds of thousands. Second, it takes a long time to consume, five, ten, Even longer, for example, mahogany furniture can be inherited. So in this case, you ca n’t simply trade on the basis of photos and quotations like FMCG. It definitely needs some realistic experience, otherwise it will easily lead to product after-sales disputes. "Beijing Mr. Liu Chen, Secretary-General of the Furniture Association of the Marketing Association, said this when facing netizens' questions about the credibility of furniture online shopping.

Even though the current domestic policies are strengthening the standardization of the market economy and purifying the market, there are still a lot of complaints about plagiarism, forgery, and inferior products in the furniture industry. If a furniture company wants to make further progress in the model of electronic online shopping, it is obviously the most important thing to establish its reputation.

Enterprises have different views on online shopping

"If the immature enterprise in the current furniture industry enters e-commerce prematurely, I think it is a bit of a boost." Facing the role of online shopping for furniture companies, Mr. Leng Yue, general manager of Yaobang Furniture, believes that online sales do have Help, but according to the situation of the enterprise itself, if the scale of enterprise development is insufficient, the brand power is insufficient, and the construction of the internal functional system is insufficient, it is not easy to adopt the online shopping sales model prematurely.

Unlike Mr. Leng Yue ’s point of view, when talking about the role of online shopping in the furniture industry, Mr. You Guozhong, chairman of Renhao Furniture, believes that online shopping is a new thing and its impact on society is definitely positive. of. How to use online shopping should be a concern for every enterprise. Of course, at present, because the online sales of the furniture industry are not very mature, including the limitations of the furniture product's own attributes, it is necessary to classify the products. Some high-end products may rely more on sales in physical stores; while some low-end products, products that are widely in contact with the public, can expand sales channels through online sales.

Since furniture products are experiential products, they rely more on storefront sales in traditional channels. During the market research process, the editor found that many companies believe that the model of furniture online sales breaks the buyer ’s demand for on-site experience and leisure enjoyment during the purchase process, which is contrary to the attributes of the furniture. Therefore, the furniture industry wants to fully enter online sales I am afraid it is unlikely.

Faced with this problem, Mr. Chen Yuwei, Marketing Director of Wanhengtong Group believes that no matter whether we accept online furniture sales or exclude online furniture sales today, it is an indisputable fact that there are many online furniture sales points. We search online to search for big brands It is still a small brand, whether it is low-end furniture or high-end furniture, classic or modern, there must be a lot of stores. These stores on the Internet have already impacted our physical stores, which is the most painful for each manufacturer. local.

In fact, as the popularity of China's Internet has deepened, the Internet has impacted and changed the Chinese households' concept of consumption and life. As Mr. Chen Yuwei, Marketing Director of Wanhengtong Group said, when we purchase related products, we often get enough information about the product on the Internet, and then print the confirmation to form our basic judgment to purchase the product and complete the purchase process. This consumption habit is particularly evident in the post-80s and 90s population. Perhaps this will be an important starting point for furniture companies to open up the future online sales market.

Three difficulties in buying furniture online have become the consensus of all parties

Although there are disputes about whether furniture companies should enter the era of e-commerce and whether they should participate in online sales, in the face of the current drawbacks of online sales, many companies believe that in terms of product quality assurance, transportation and after-sales, Online shopping is still insufficient.

In terms of quality assurance, because there is currently no relevant and complete system in China that restricts the behavior of enterprises and guarantees the credibility of enterprise products, it relies more on advertising or word-of-mouth promotion after user experience. Therefore, there is the possibility of participating in fake water. Moreover, the Internet is a mixed place, in order to pursue benefits, it is inevitable that some online shopping platforms provide space for some illegal companies to sell, and then damage consumers with fake and inferior products.

In product transportation, furniture is a large individual product. It is difficult to avoid damage during transportation. Once damaged, it is difficult to be held accountable. It is easy to cause disputes between merchants, logistics companies and consumers, and affect the interests of consumers.

In addition, in the traditional sales process of the furniture industry, after-sales service itself is a big problem. Once the network sales model is established, furniture companies need to lay out after-sale maintenance points nationwide, which will increase the cost of the enterprise. It is difficult for many furniture companies to have such strength.

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