In 2013, at the Shanghai International Power Equipment and Technology Exhibition and the International Power Automation Equipment and Technology Exhibition, a new player made its debut in the low-voltage electrical industry—Noac. As a rising high-end brand, Noac embodies the evolving dynamics of the sector: it brings advanced technologies and innovative solutions, but also faces fierce competition from both global giants and established domestic players. Despite this, Noac's market strategy stands out. Rather than directly competing in the crowded domestic market, the company chose a smart, roundabout approach—first expanding internationally before re-entering the Chinese market. This strategic move has drawn significant attention from industry professionals.
At the exhibition, Noac showcased three core technology platforms: Solararil PV system solutions, Inpower intelligent monitoring systems, and SmartUnite smart components. Additionally, the company presented its most popular products tailored for different regional markets, including North America, Europe, and the Asia-Pacific region. This demonstrates Noac’s commitment to meeting diverse customer needs across the globe.
During an exclusive interview with reporters, Zhang Jian, General Manager of Noyarco, expressed confidence in the company’s future growth. He stated that by 2015, Noac aims to achieve an average annual sales growth of 50%. This ambitious target is even more impressive considering the challenges posed by the competitive landscape, where multinational corporations and well-established domestic brands dominate the market.
Zhang Jun, another key executive, shared insights into how Noac managed to achieve such rapid growth despite these constraints. He emphasized that the power industry has high entry barriers, but it is also one of the largest consumers of low-voltage electrical equipment. From the very beginning, Noac focused on deep market research and product development to meet the specific needs of industrial clients.
Although Noac has only been on the market for a few years, its products have already gained recognition from major power companies across China. These include Hebei Electric Power, Dalian Electric Power, Hangzhou Electric Power, Xi’an Power Supply Company, Zhejiang Electric Power, Shanxi Electric Power, Zhongshan Electric Power, and Shandong Power Supply Bureau. The positive feedback from these key clients highlights the growing trust in Noac’s quality and reliability.
With a clear vision, strong technological foundation, and a solid market presence, Noac is well-positioned to continue its upward trajectory in the competitive low-voltage electrical industry.
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