In 2013, during the Shanghai International Power Equipment and Technology Exhibition and the International Power Automation Equipment and Technology Exhibition, a new name caught the attention of industry professionals—Noac, the next-generation low-voltage electrical appliances brand. As a high-end player in the market, Noac embodies the evolving dynamics of the low-voltage electrical sector: it brings advanced technology and innovation, but also faces intense competition from both multinational giants and well-established domestic brands.
Despite this challenging environment, Noack has adopted a unique market strategy that showcases its smart approach to business growth. Rather than directly competing in the domestic market right away, the company first established itself internationally before making a strong return home. This calculated move has allowed Noack to gain valuable insights and experience, which have now helped it make a bold entrance into the Chinese market.
At the exhibition, Noack presented three key technology platforms: Solararil PV system solutions, Inpower intelligent monitoring systems, and SmartUnite smart components. Additionally, the company showcased its popular products tailored for different regions, including North America, Europe, and the Asia-Pacific, reflecting its global vision and customer-centric approach.
When asked about the company’s future plans, Zhang Jian, General Manager of Noyarco, expressed confidence in their growth trajectory. He stated that by 2015, the company aims to achieve an average annual sales growth of 50%, a target that seems ambitious yet achievable given the current momentum.
Facing pressure from both international and domestic competitors, Noack’s impressive 50% growth rate is a testament to its strategic planning and execution. Zhang Jun, who shared more details with reporters, emphasized the importance of entering a highly regulated industry like power, where the barriers to entry are significant. However, he noted that this very industry is also one of the largest consumers of low-voltage electrical equipment, making it a critical market to target.
Since its establishment, Noack has focused on deep market research and product development. The company’s solutions have already been deployed in major power companies across China, including Hebei Electric Power, Dalian Electric Power, Hangzhou Electric Power, Xi’an Power Supply Company, Zhejiang Electric Power, Shanxi Electric Power, Zhongshan Electric Power, and Shandong Power Supply Bureau. These partnerships have provided real-world feedback and helped refine the company's offerings.
With a solid foundation and a clear vision, Noack is well-positioned to continue its upward trajectory in the competitive low-voltage electrical market.
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